At the Service Trade Fair, there is an exhibition area that can be called a "shopping and eating" check-in treasure ground service | time-honored brand | restaurant
Beijing's time-honored brand has appeared at the China International Fair for Trade in Services for two consecutive years. But this year, there have been new changes in the appearance of time-honored brands - this year's Service Trade Fair has set up the Beijing time-honored brand innovation and development experience area in the form of an independent exhibition hall for the first time. The exhibition area is located in Hall 15 of Shougang Park, with an area of 4500 square meters. This exhibition is also the first time that the Fair for Trade in Services has introduced a market-oriented exhibition mechanism, which stimulates the market vitality of time-honored brands through government guidance and market leadership.
At present, there are 117 Chinese time-honored brands and 247 Beijing time-honored brands in nine industries including catering services, arts and crafts, and traditional Chinese medicine. These time-honored brands have a high concentration and are mainly distributed in Dongcheng District and Xicheng District. The top three industries in terms of quantity are catering services, commercial retail, and food processing. Among them, there are 132 century old brands, accounting for 57%, with the longest history exceeding 600 years; 105 intangible cultural heritage items; 44% achieved group development; 90% are small and medium-sized enterprises.
The Beijing Municipal Bureau of Commerce introduced that this year's Service Trade Fair showcases the image of Beijing's time-honored brands in the form of a special exhibition, which not only demonstrates the attitude of Beijing's time-honored brands to uphold integrity, innovate, and radiate vitality, but also demonstrates the profound historical heritage and unique cultural charm of time-honored brands, and interprets the theme of "letting national brands shine".
In terms of overall layout, the Beijing time-honored brand experience area will set up four themed sections: innovative development, future laboratories, skill exhibitions, and interactive experiences. Currently, nearly 60 time-honored enterprises have participated in the exhibition, covering seven major fields including catering services, arts and crafts, traditional Chinese medicine, commercial retail, and residential service industry, showcasing the brand culture and innovative achievements of time-honored brands.
Beijing time-honored brand - one of the factories in the Arctic Ocean
![At the Service Trade Fair, there is an exhibition area that can be called a "shopping and eating" check-in treasure ground service | time-honored brand | restaurant](https://a5qu.com/upload/images/78f111a92df6ae74b42c79dce0a2871a.jpg)
In terms of display content, the innovation and development section showcases the innovative achievements of more than 20 time-honored enterprises. Quanjude axis food gift, Beijing Daoxiangcun zero shop products, Xingshunzhai fermented sour milk made from ground mung bean wow gold ice cream, convey the concept of product innovation; Yidege Prince Gong's Mansion co branded, Chengwenhou Central Axis series cultural creation, Baita Temple pharmacy sachet, Chinese herbal medicine pure gold and silver flower dew, showing the time-honored brand new China-Chic; Gongmei Hangzhou Asian Games cultural and creative products, Chinese national team cultural and creative products, etc., interpret the spirit of Chinese sports.
The future laboratory section shows the excellent concept products designed by college students for time-honored brands in the course series of Little Inheritors and the China-Chic New Youth Design Competition, demonstrating the vitality of Beijing time-honored brands.
Nine time-honored brands in the skill exhibition area will conduct on-site skill performances, and the audience can enjoy up close appreciation of intangible cultural heritage skills such as the enamel factory's blue dot technique, Ruifuxiang's button making, gold lacquer inlay technique, Beijing Opera Costume Factory's Beijing embroidery, and Neilian Sheng's thousand layer sole cloth shoe making.
There are 19 time-honored brands in the interactive experience area for the audience to experience the cultural charm in person. The Dabei Photo Studio provides on-site photo editing services. Yili butter biscuits, Red Star Gaozhao high-end Erguotou, Beiping ice factory HPP juice, Shuanghesheng craft beer, five-star whole wheat and other new products have been unveiled. Eryouju steamed buns, Tongheju three non stick, Huguo Temple snacks pea cake, Tongchunyuan meat Spring rolls and other delicacies will also meet the audience.
Qingfeng brand under Huatian Group
![At the Service Trade Fair, there is an exhibition area that can be called a "shopping and eating" check-in treasure ground service | time-honored brand | restaurant](https://a5qu.com/upload/images/d5fa869ffc26bbaf13bb0268598dd7b3.jpg)
For the first time, this year's Service Trade Fair will showcase its time-honored brands in the form of a group. For example, seven brands under Yiqing Holdings, including Beibingyang, Yili, Hongxing, Shuanghesheng, Wuxing, and Longhui, will make a collective appearance to showcase brand culture, technological research and development, product innovation, and other concepts. As a key enterprise of time-honored catering, Huatian Group interprets its brand image from five aspects, including Delicious Huatian, Safe Huatian, Green Huatian, Smart Huatian, and Cultural Huatian, with 25 brands including Qingfeng, Mackay, Tongheju, and Emei Restaurant.
The organizers stated that a comprehensive display of the image of time-honored brands, combined with distinctive themed activities, will create a "beautiful, easy to visit, and delicious" cultural feast for time-honored brands at the Service Trade Fair.