At the Service Trade Fair, there is an exhibition area that can be called a "shopping and eating" check-in treasure ground service | time-honored brand | restaurant

Release time:Apr 15, 2024 10:24 AM

Beijing's time-honored brand has appeared at the China International Fair for Trade in Services for two consecutive years. But this year, there have been new changes in the appearance of time-honored brands - this year's Service Trade Fair has set up the Beijing time-honored brand innovation and development experience area in the form of an independent exhibition hall for the first time. The exhibition area is located in Hall 15 of Shougang Park, with an area of 4500 square meters. This exhibition is also the first time that the Fair for Trade in Services has introduced a market-oriented exhibition mechanism, which stimulates the market vitality of time-honored brands through government guidance and market leadership.

At present, there are 117 Chinese time-honored brands and 247 Beijing time-honored brands in nine industries including catering services, arts and crafts, and traditional Chinese medicine. These time-honored brands have a high concentration and are mainly distributed in Dongcheng District and Xicheng District. The top three industries in terms of quantity are catering services, commercial retail, and food processing. Among them, there are 132 century old brands, accounting for 57%, with the longest history exceeding 600 years; 105 intangible cultural heritage items; 44% achieved group development; 90% are small and medium-sized enterprises.

The Beijing Municipal Bureau of Commerce introduced that this year's Service Trade Fair showcases the image of Beijing's time-honored brands in the form of a special exhibition, which not only demonstrates the attitude of Beijing's time-honored brands to uphold integrity, innovate, and radiate vitality, but also demonstrates the profound historical heritage and unique cultural charm of time-honored brands, and interprets the theme of "letting national brands shine".

In terms of overall layout, the Beijing time-honored brand experience area will set up four themed sections: innovative development, future laboratories, skill exhibitions, and interactive experiences. Currently, nearly 60 time-honored enterprises have participated in the exhibition, covering seven major fields including catering services, arts and crafts, traditional Chinese medicine, commercial retail, and residential service industry, showcasing the brand culture and innovative achievements of time-honored brands.

Beijing time-honored brand - one of the factories in the Arctic Ocean


At the Service Trade Fair, there is an exhibition area that can be called a "shopping and eating" check-in treasure ground service | time-honored brand | restaurant

In terms of display content, the innovation and development section showcases the innovative achievements of more than 20 time-honored enterprises. Quanjude axis food gift, Beijing Daoxiangcun zero shop products, Xingshunzhai fermented sour milk made from ground mung bean wow gold ice cream, convey the concept of product innovation; Yidege Prince Gong's Mansion co branded, Chengwenhou Central Axis series cultural creation, Baita Temple pharmacy sachet, Chinese herbal medicine pure gold and silver flower dew, showing the time-honored brand new China-Chic; Gongmei Hangzhou Asian Games cultural and creative products, Chinese national team cultural and creative products, etc., interpret the spirit of Chinese sports.

The future laboratory section shows the excellent concept products designed by college students for time-honored brands in the course series of Little Inheritors and the China-Chic New Youth Design Competition, demonstrating the vitality of Beijing time-honored brands.

Nine time-honored brands in the skill exhibition area will conduct on-site skill performances, and the audience can enjoy up close appreciation of intangible cultural heritage skills such as the enamel factory's blue dot technique, Ruifuxiang's button making, gold lacquer inlay technique, Beijing Opera Costume Factory's Beijing embroidery, and Neilian Sheng's thousand layer sole cloth shoe making.

There are 19 time-honored brands in the interactive experience area for the audience to experience the cultural charm in person. The Dabei Photo Studio provides on-site photo editing services. Yili butter biscuits, Red Star Gaozhao high-end Erguotou, Beiping ice factory HPP juice, Shuanghesheng craft beer, five-star whole wheat and other new products have been unveiled. Eryouju steamed buns, Tongheju three non stick, Huguo Temple snacks pea cake, Tongchunyuan meat Spring rolls and other delicacies will also meet the audience.

Qingfeng brand under Huatian Group


At the Service Trade Fair, there is an exhibition area that can be called a "shopping and eating" check-in treasure ground service | time-honored brand | restaurant

For the first time, this year's Service Trade Fair will showcase its time-honored brands in the form of a group. For example, seven brands under Yiqing Holdings, including Beibingyang, Yili, Hongxing, Shuanghesheng, Wuxing, and Longhui, will make a collective appearance to showcase brand culture, technological research and development, product innovation, and other concepts. As a key enterprise of time-honored catering, Huatian Group interprets its brand image from five aspects, including Delicious Huatian, Safe Huatian, Green Huatian, Smart Huatian, and Cultural Huatian, with 25 brands including Qingfeng, Mackay, Tongheju, and Emei Restaurant.

The organizers stated that a comprehensive display of the image of time-honored brands, combined with distinctive themed activities, will create a "beautiful, easy to visit, and delicious" cultural feast for time-honored brands at the Service Trade Fair.

The UK has formed the largest exhibition group, with over 2200 companies from 28 of the top 30 countries and regions participating in the Service Trade Fair. Institutions | Organizations | Enterprises
The UK has formed the largest exhibition group, with over 2200 companies from 28 of the top 30 countries and regions participating in the Service Trade Fair. Institutions | Organizations | Enterprises

The 2023 China International Trade in Services Fair will be held in Beijing from September 2nd to 6th. According to a press conference held by the State Council Information Office in Beijing today, this year is the first year for China to fully resume offline exhibitions. This year's Fair for Trade in Services has increased its offline invitation efforts, highlighting internationalization, authority, and professionalism, further promoting exchanges and negotiations between exhibitors, mutually beneficial cooperation, and win-win outcomes. More than 500 Fortune Global 500 and leading enterprises will participate in the 2023 Global Service Trade Summit offline, with an expanded scale and a higher level of offline guests. Some foreign dignitaries, ministerial level guests, and international organization leaders will be invited to attend and deliver speeches. The host country of this year's Service Trade Fair is the United Kingdom, which has formed the largest exhibition group since the exhibition. 51 countries and 24 international organizations will be established offline in the name of national governments or headquarters

The National Grand Theatre has built the world's largest theater complex, and the three major buildings of the Beijing Urban Sub center have been fully completed. The museum | Beijing | Conclusion
The National Grand Theatre has built the world's largest theater complex, and the three major buildings of the Beijing Urban Sub center have been fully completed. The museum | Beijing | Conclusion

25 kilometers east of Beijing, the water of the Grand Canal flows leisurely. On both sides of the canal, large-scale greening is quietly spreading, and the three major buildings of Beijing's urban sub center are rising from the ground. On the 15th, the reporter visited the three major buildings that were about to be completed. The Beijing Art Center, which looks like a big curtain, shimmers with silver under the sunlight. The Grand Canal Museum seems to be covered with five sails scattered all over the roof, and the Beijing City Library, supported by 144 "ginkgo tree trunks," looks like a sea of forests. At the end of September, the "Three Major Buildings" met the conditions for completion and acceptance. Sha Gang, Deputy General Manager of the Three Major Construction Project Department of Beitou Group's Urban Sub center, introduced that as of now, the main structure and exterior facade decoration works of the three major construction projects have been fully completed. 95% of indoor electromechanical engineering has been completed, 90% of indoor decoration engineering has been completed, and 80% of outdoor municipal and landscape engineering has been completed

More than 3000 people were trapped in three trains in Mentougou mountain area. Fengsha Railway, which was damaged in rainstorm, resumed operation last night | more than 3000 people
More than 3000 people were trapped in three trains in Mentougou mountain area. Fengsha Railway, which was damaged in rainstorm, resumed operation last night | more than 3000 people

On the evening of August 8th, it was learned from the Beijing Railway Bureau of China that after 71 hours of emergency repair, at around 18:30 on August 8th, as the track rolling locomotive slowly passed through the Zhuwo Station of the Fengsha Railway, the Fengsha Railway finally resumed traffic. The Fengsha Railway was completed and opened to traffic on June 30, 1955. It is a mountainous railway and the first mainline railway in the Beijing Tianjin Hebei region. It is also an important channel for transporting coal from Shanxi to other regions. On July 30, affected by rainstorm for several days, some sections of Fengsha Railway located in Mentougou District of Beijing were seriously damaged. Train K1178, K396 and Z180 were stranded in the mountains, and nearly 3000 passengers and attendants were stranded. After the joint cooperation of the railway department, armed police soldiers, and firefighters, all passengers and crew members were able to escape from the trap for 5 days and arrived at Beijing West Station and Beijing Fengtai Station respectively

The Chinese Academy of Social Sciences releases major achievements on a monthly basis, and the "History | Theory | Series of the Party's Centennial Struggle Historical Experience Series" is published
The Chinese Academy of Social Sciences releases major achievements on a monthly basis, and the "History | Theory | Series of the Party's Centennial Struggle Historical Experience Series" is published

The key publication of the Central Propaganda Department's theme publication, "A Series of Historical Experience of the Party's Centenary Struggle," has been released recently. On the morning of the 4th, the Chinese Academy of Social Sciences organized a "Monthly Conference on Major Achievements of the Chinese Academy of Social Sciences" in Beijing, focusing on introducing this theoretical achievement. The "Historical Experience Series of the Party's Centennial Struggle" is a masterpiece that examines and summarizes the history of the CPC from the perspective of historical experience. It is based on the historical resolution passed at the Sixth Plenary Session of the 19th Central Committee of the Communist Party of China, deeply implementing the spirit of the 20th National Congress of the Communist Party of China, and based on the ten historical experiences accumulated from the Party's century long struggle clearly pointed out in the resolution, it is independently written from ten aspects: Party leadership, people first, theoretical innovation, independence and autonomy, the Chinese path, embracing the world, exploring and innovating, daring to struggle, united front, and self revolution. According to the introduction, the Party

The millennium old traditional customs in Nanzhao are rejuvenated, with "golden leaves" flourishing, and the body of mugwort picking during the Dragon Boat Festival | modern | tradition
The millennium old traditional customs in Nanzhao are rejuvenated, with "golden leaves" flourishing, and the body of mugwort picking during the Dragon Boat Festival | modern | tradition

During the Dragon Boat Festival, there has been a custom of picking mugwort in Chinese folk culture since ancient times. The "Jingchu Suishi Ji" from the Northern and Southern Dynasties period records: "On the fifth day of the fifth month, picking mugwort as a person, hanging it on the door to ward off poisonous gas." To this day, many regions still retain the custom of picking mugwort on the Dragon Boat Festival. In Nanzhao County, Nanyang City, Henan Province, a large number of people go up the mountains to pick mugwort around the Dragon Boat Festival every year. The collected mugwort leaves are made into various mugwort products by local enterprises and sold nationwide. Recently, the Aicao Culture Festival was held in Nanzhao County, and reporters visited several local traditional Chinese medicine enterprises. Here, the traditional custom of picking mugwort during the Dragon Boat Festival is being given new vitality by the thriving modern traditional Chinese medicine industry in the local area. The Dragon Boat Festival picking of Artemisia argyi has been given new vitality by the modern traditional Chinese medicine industry. The Dragon Boat Festival picking of mugwort has a long history of use in China. At the Xiaokong Mountain Site in Nanzhao County, archaeology