2585 county-level integrated media centers have been established, and China has basically established a vertical development chain of four level integrated media centers. Social Science Literature Press | Institute of Journalism and Communication, Chinese Academy of Social Sciences | Vertical

Release time:Apr 14, 2024 07:58 AM

The Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the Social Science Literature Publishing House jointly released the "New Media Blue Book: China's New Media Development Report No.14" on the 21st. The report points out that China's media integration pattern is developing towards the construction of a comprehensive media communication system, and a vertical development chain of four levels of integrated media centers at the central, provincial, municipal, and district/county levels has been basically established, presenting a comprehensive trend of media "four forces" co construction.

Central and provincial media optimization and upgrading

The report points out that since 2022, the central and provincial media have gradually optimized and upgraded, actively explored the application of new media technology in the Internet context, solidly promoted the reform of the content supply side, and formed a leading force.

For example, China Central Television (CCTV) continues to implement the requirements for developing media integration, constructing a "2+6+N" all media communication matrix, including CCTV Video and CCTV News clients, CCTV Audiovisual, CCTV Sports, CCTV Art and other vertical clients, as well as CCTV's various channel all media account system, to promote the construction of new mainstream media.

There are still certain regional differences in the development level of provincial-level media, showing a stepped feature of strong in the south and weak in the north, and strong in the east and weak in the west. How to strengthen the construction of regional integrated media centers and promote the linkage of multi regional media is an important issue that urgently needs to be solved in the new era. The central and western regions are actively exploring new development models, introducing external resources, accurately positioning regional characteristics, innovating new media content models, and highlighting regional advantages.

On New Year's Day 2022, several provincial-level satellite TV stations, including Beijing, Tianjin, Hebei, Inner Mongolia, and Xinjiang, launched the Winter Olympics Global New Year's Ice and Snow Festival, which achieved a viewing scale of 110 million people and over 2 billion minutes of viewing time through all media channels. Shanxi TV utilizes regional food culture to launch "People Say Shanxi tastes good", achieving active breakthroughs for media in the central region.

Deep integration of prefecture level media

City level media will focus on promoting deep media integration. In 2022, city level integrated media centers in Inner Mongolia, Jiangxi, Guizhou, Gansu, Xinjiang, Hubei, Yunnan and other provinces were successively established.

As the third level in the construction of media integration, on the one hand, prefecture level media actively constructs an integrated pattern, connects multidimensional information, and forms a comprehensive media platform with wide coverage, comprehensive content, and strong comprehensive governance capabilities. For example, in response to the integrated strategic layout, the Yangtze River Delta region has collaborated to promote the deep integration and development of media, built a collective linkage based on "three provinces and one city", and built a platform for mutual learning and demonstration, effectively reflecting the innovation and development potential of prefecture level media integration construction under the new communication background.

On the other hand, prefecture level media carry out diversified business, broaden the boundaries of media content, develop incremental business with new technologies as opportunities, and form an operational model that covers different resources. For example, the Nanjing Newspaper Industry's "Listening to Language" series of integrated media actions have launched high-quality special columns, such as "Golden Ideas, Guarding Vegetable Baskets and Rice Bags", "Listening to Language!" Code Problems, Immediate Action "," Prevention and Control with "Strength", and "Temperature" to ensure smooth communication. "These articles have been reposted over 1800 times and read over 7.5 million times across the entire network. The Shaoxing News and Media Center actively participates in the curation services of major events both inside and outside the city, becoming a golden signboard of the Shaoxing exhibition industry.

Quality improvement of district and county level integrated media

District and county level integrated media is the "last mile" of grassroots governance, achieving phased results in public opinion guidance, platform construction, and service function expansion. It has basically completed the transformation from quantity growth to quality improvement, gradually achieving high-quality development.

At present, 2585 county-level integrated media centers have been built and operated nationwide. Some excellent county-level integrated media centers not only build information hubs and governance platforms with high-quality content and advanced technology, but also form relatively mature development models.

The Anji County Integrated Media Center in Zhejiang Province is planning for long-term development. In November 2022, the first county-level integrated media five-year development strategic plan in Anji County was approved for review. In recent years, Anji County Integrated Media Center has continuously innovated and developed, with a revenue of 485 million yuan in 2022.

The Integrated Media Center of Youxi County, Fujian Province actively explores various innovative models such as content production, technology application, and operation management, closely focusing on the main functions of public opinion promotion, government service platform, digital rural operation, and cultural and creative industry, becoming a unique "Youxi Model".

The Cultural and Creative Business Unit of Longgang District, Shenzhen, collaborates with universities, art galleries, museums, professional associations, design institutions, and other cross-border organizations to participate in the development, selection and sales of cultural and creative handicraft products, cultural and creative planning and design services, online and offline cultural space operation business, and comprehensively promote the image shaping of Longgang District.

The Media Center of Haining City, Zhejiang Province, relies on its own positioning, continuously strengthens its awareness of high-quality news, and has emerged a batch of high-quality and high traffic original news boutiques and brand products.

The UK has formed the largest exhibition group, with over 2200 companies from 28 of the top 30 countries and regions participating in the Service Trade Fair. Institutions | Organizations | Enterprises

The 2023 China International Trade in Services Fair will be held in Beijing from September 2nd to 6th. According to a press conference held by the State Council Information Office in Beijing today, this year is the first year for China to fully resume offline exhibitions. This year's Fair for Trade in Services has increased its offline invitation efforts, highlighting internationalization, authority, and professionalism, further promoting exchanges and negotiations between exhibitors, mutually beneficial cooperation, and win-win outcomes. More than 500 Fortune Global 500 and leading enterprises will participate in the 2023 Global Service Trade Summit offline, with an expanded scale and a higher level of offline guests. Some foreign dignitaries, ministerial level guests, and international organization leaders will be invited to attend and deliver speeches. The host country of this year's Service Trade Fair is the United Kingdom, which has formed the largest exhibition group since the exhibition. 51 countries and 24 international organizations will be established offline in the name of national governments or headquarters

The National Grand Theatre has built the world's largest theater complex, and the three major buildings of the Beijing Urban Sub center have been fully completed. The museum | Beijing | Conclusion

25 kilometers east of Beijing, the water of the Grand Canal flows leisurely. On both sides of the canal, large-scale greening is quietly spreading, and the three major buildings of Beijing's urban sub center are rising from the ground. On the 15th, the reporter visited the three major buildings that were about to be completed. The Beijing Art Center, which looks like a big curtain, shimmers with silver under the sunlight. The Grand Canal Museum seems to be covered with five sails scattered all over the roof, and the Beijing City Library, supported by 144 "ginkgo tree trunks," looks like a sea of forests. At the end of September, the "Three Major Buildings" met the conditions for completion and acceptance. Sha Gang, Deputy General Manager of the Three Major Construction Project Department of Beitou Group's Urban Sub center, introduced that as of now, the main structure and exterior facade decoration works of the three major construction projects have been fully completed. 95% of indoor electromechanical engineering has been completed, 90% of indoor decoration engineering has been completed, and 80% of outdoor municipal and landscape engineering has been completed

More than 3000 people were trapped in three trains in Mentougou mountain area. Fengsha Railway, which was damaged in rainstorm, resumed operation last night | more than 3000 people

On the evening of August 8th, it was learned from the Beijing Railway Bureau of China that after 71 hours of emergency repair, at around 18:30 on August 8th, as the track rolling locomotive slowly passed through the Zhuwo Station of the Fengsha Railway, the Fengsha Railway finally resumed traffic. The Fengsha Railway was completed and opened to traffic on June 30, 1955. It is a mountainous railway and the first mainline railway in the Beijing Tianjin Hebei region. It is also an important channel for transporting coal from Shanxi to other regions. On July 30, affected by rainstorm for several days, some sections of Fengsha Railway located in Mentougou District of Beijing were seriously damaged. Train K1178, K396 and Z180 were stranded in the mountains, and nearly 3000 passengers and attendants were stranded. After the joint cooperation of the railway department, armed police soldiers, and firefighters, all passengers and crew members were able to escape from the trap for 5 days and arrived at Beijing West Station and Beijing Fengtai Station respectively

The Chinese Academy of Social Sciences releases major achievements on a monthly basis, and the "History | Theory | Series of the Party's Centennial Struggle Historical Experience Series" is published

The key publication of the Central Propaganda Department's theme publication, "A Series of Historical Experience of the Party's Centenary Struggle," has been released recently. On the morning of the 4th, the Chinese Academy of Social Sciences organized a "Monthly Conference on Major Achievements of the Chinese Academy of Social Sciences" in Beijing, focusing on introducing this theoretical achievement. The "Historical Experience Series of the Party's Centennial Struggle" is a masterpiece that examines and summarizes the history of the CPC from the perspective of historical experience. It is based on the historical resolution passed at the Sixth Plenary Session of the 19th Central Committee of the Communist Party of China, deeply implementing the spirit of the 20th National Congress of the Communist Party of China, and based on the ten historical experiences accumulated from the Party's century long struggle clearly pointed out in the resolution, it is independently written from ten aspects: Party leadership, people first, theoretical innovation, independence and autonomy, the Chinese path, embracing the world, exploring and innovating, daring to struggle, united front, and self revolution. According to the introduction, the Party

The millennium old traditional customs in Nanzhao are rejuvenated, with "golden leaves" flourishing, and the body of mugwort picking during the Dragon Boat Festival | modern | tradition

During the Dragon Boat Festival, there has been a custom of picking mugwort in Chinese folk culture since ancient times. The "Jingchu Suishi Ji" from the Northern and Southern Dynasties period records: "On the fifth day of the fifth month, picking mugwort as a person, hanging it on the door to ward off poisonous gas." To this day, many regions still retain the custom of picking mugwort on the Dragon Boat Festival. In Nanzhao County, Nanyang City, Henan Province, a large number of people go up the mountains to pick mugwort around the Dragon Boat Festival every year. The collected mugwort leaves are made into various mugwort products by local enterprises and sold nationwide. Recently, the Aicao Culture Festival was held in Nanzhao County, and reporters visited several local traditional Chinese medicine enterprises. Here, the traditional custom of picking mugwort during the Dragon Boat Festival is being given new vitality by the thriving modern traditional Chinese medicine industry in the local area. The Dragon Boat Festival picking of Artemisia argyi has been given new vitality by the modern traditional Chinese medicine industry. The Dragon Boat Festival picking of mugwort has a long history of use in China. At the Xiaokong Mountain Site in Nanzhao County, archaeology

Important news

The boundless scenery is always new-General Secretary Xi Jinping guides the construction of digital society, review and development | education | society Unswervingly Promote and Improve the Comprehensive and Strict Party Governance System Xi Jinping | Strict Party Governance | System "Seeking Truth" magazine published an important article by General Secretary Xi Jinping "Improving the Comprehensive and Strict Party Governance System and Promoting the New Great Project of Party Building in the New Era to Develop in Depth" State | President | Xi Jinping General Secretary's thoughts are still in my mind, learning from the season | building a modern marine ranching power | developing | the ocean Leading the way with a heavy load | More vitality in opening up to the outside world, stronger momentum in science and technology innovation - Strong development momentum in the ancient capital of Xi'an Automotive | New energy | Opening up to the outside world Chinese Stars | 210 Seconds Review of the Victory of Aerospace Heroes on their Way Home! Flying | Divine Boat | Hero

Political situation

What are the remaining obstacles in the investigation and undercover investigation by the law enforcement inspection team of the Municipal People's Congress? This work evaluates that Shanghai has always been at the forefront of garbage classification | garbage | law enforcement Looking forward to the global high-quality engineering enterprise layout in Shanghai, Mayor Gong Zheng meets with the President elect of the World Federation of Engineering Organizations | Global | Quality To jointly discuss and deepen cooperation and exchange in counterpart support, Chen Jining and Nie Zhuang led a discussion on the work of the party and government delegation in Kashgar, Xinjiang Chen Jining and Gong Zheng jointly inspected and discussed, jointly serving the overall development of the country! Yin Li and Yin Yong led a Beijing delegation to Shanghai to inspect the delegation's development and overall situation Contributed about 1/4 of the GDP of Shanghai, currently with 70000 foreign-funded enterprises in Shanghai. The Youth Association of Shanghai Foreign Countries has helped each other in terms of membership and GDP The representative group of Yangpu Street helps to alleviate public concerns, with garbage belts turning back into green belts and street lights lighting up again in residential areas | Representative | Yangpu

Economics

What else can I rely on for growing vegetables?, Agricultural Experiment of a Group of Young People: Lettuce without Heaven or Earth | Physical Strength | Agriculture Very few have been rejected at once... Shanghai Automotive Engine Factory has presented 49 automotive grade chips to solicit domestic alternatives to SAIC | Netherlands | United States | Lingang Pujiang International Science and Technology City | Substitution | Import | Localization | Automotive grade chips Is there still a "flower head" in domestic blockchain?, No Bitcoin, First Blockchain Technology National Standard Released Web3.0 | Blockchain | Domestic These top domestic and international beverage cold drink brands have rolled up like this, in order to welcome the overall recovery of the consumer market as a brand | Sugar Tea | International Making a dojo inside a snail shell allows the city's scraps to make a comeback. This European style garden in Shanghai used to be a "stone" on the road. Shanghai Pocket Park | Sparrow Little Dirty | Making a dojo inside a snail shell 23 industry associations (business and academic) in the Yangtze River Delta have established alliances to provide trade adjustment assistance, and the foreign trade situation is complex and severe. | Trade | Alliance

Regional situation

Shanghai Charity Foundation Successfully Issued First Electronic Donation Receipt Community | Activity | Shanghai Charity Foundation Carry out normalized social theater performance activities, and the "hometown of drama" Songjiang Xinbang will resume stage and social theater | Drama | Songjiang Xinbang How to promote and replicate the "near rail model"? Changfeng Xincun Street Building Party Building 4.0 Model | Building Committee | Jintie The largest single scale near zero energy consumption building in Shanghai will be built, and the construction area of the first batch of "Jiabao Smart Bay" in Jiading New City will start | plot | first batch Jing'an creates "one park, one theme", and the art exhibition "Painting Life and Coloring" opens at Jing'an Sculpture Park to experience | Art | Jing'an The highlights of the Xuhui exhibition area at the first Carbon Expo are frequent, including waste plastic recycling and environmental protection roads, Shanghai's first near zero carbon community, low-carbon | green | community

Viewpoint

"White carbon" is on the rise, and there are many colors of carbon? This is definitely not sensationalism, carbon dioxide emissions, color Where does the trend go: "China-Chic" cultural and creative market status, development trend and innovation path Cultural and creative | Chinese goods | China-Chic He demonstrated the essence of the revolutionary ideology and spiritual qualities of communists, and during his brief 40 years of life, Secretary Yu Xiusong's ideology What is the relationship between the "four major functions" and the "five centers"? Accurately grasp these two key elements | functions | relationships Why mention "Clean Your Plate Campaign" again?, Today's life | leftovers | CDs To find the balance between digitization and greening, experts say that excessive digitization may increase energy consumption. Digital | Green | Digitization

Vision

Celebrating the Second Anniversary of the US Army's Withdrawal, [Looking at the World] Afghan Taliban Armed Security Personnel March Typhoon | Taliban | Afghanistan It's more convenient to buy book exhibition tickets offline today, including ID card, cash, and old-fashioned mobile phones. Lu Xun | Book Exhibition | Mobile Phone These spaces create multiple interactive viewing experiences for citizens and tourists, playing with weekend aesthetics | Design | Citizens The opening ceremony will continue as usual. [Looking at the World] The opening match of the Women's World Cup. A shooting occurred in Auckland City, resulting in three deaths. The World Cup | Event | Opening match World Blood Donor Day: Oriental Pearl TV Tower, Shanghai center and other city landmarks light up Life Red World Blood Donor Day Take the artwork home for a thousand yuan? Many people come to this exhibition for their "treasure hunting" works | gallery | to take home