Which packaging do you prefer, glass bottles or cans?, Time honored Zhengguanghe Orange Juice Soda Returns to the Jianghu Soda | Zhengguanghe
On August 24, 2023, Shanghai Haoweilai Biotechnology Co., Ltd., located at the foot of Jinshan Corridor, known as the "Bay Area Food Valley" in the Yangtze River Delta, was busy in its production workshop. In half a day, 10000 boxes of soda were produced and packaged offline. As the production base for the classic glass bottle of Zhengguanghe orange juice soda, this is the third batch of production this month.
With a history of 159 years, Zhengguanghe, a time-honored brand in Shanghai, resumed the production of orange juice soda. In addition to the classic glass bottle, it also launched a new slim pop can. By taking advantage of the new China-Chic, it seized the fashionable cultural consumption scene, told the story of Shanghai to the younger generation, and promoted the sustainable development of brand innovation.
The production workshop is very busy.
In half a day, 10000 boxes of soda were produced and packaged offline.
In 1864, shortly after the opening of Shanghai as a port, British businessman George Smith established the "Guanghe Trading Company" in the then British Concession, mainly engaged in the business of foreign liquor and beer, which was the original appearance of Zhengguanghe. 18 years later, two more British businessmen joined Guanghe Trading Company and officially renamed it "Zhengguanghe Trading Company", meaning "authentic, widely circulated, and pleasing to the eye".
Shanghai flavor, soda king, the first Chinese brand to deliver soda by horse drawn carriage... This early China-Chic brand, which has spanned three centuries, has entered the memory of the older generation of Shanghainese. Now when you open a bottle and drink it, the aftertaste is the historical "orange" fragrance, which is the feeling that Zhengguanghe wants to convey to consumers.
Zhengguanghe started as a foreign company in the concessions, and at that time, the most advanced imported beverage production equipment ensured its products were "drip distilled" and "pure in taste". Not only did it advertise heavily in major newspapers, but it also allowed Na'an's carriage with beautiful serrated awnings to cross the entire city, pioneering the use of horse drawn carriages to deliver beverages on the Shanghai beach, and even the pioneering car delivery service quickly entered thousands of households.
Zhengguanghe Orange Juice Soda is customized with a large number of specialized glass bottles, which are continuously transported to the Langxia factory.
In addition to the classic orange juice soda, Zhengguanghe also authorizes partners to launch soda flavors such as lemon and grapefruit to enrich the product matrix.
Zhengguanghe orange juice soda follows the traditional formula and is strictly inspected during the production process.
At the beginning of the reform and opening up, influenced by the nationwide popularity of Coca Cola, Zhengguanghe also began to launch new cola products to seize the market.
On the evening of March 9, 1979, Shanghai TV was broadcasting an international women's basketball game. During halftime, a TV advertisement was inserted. On the screen, famous male basketball player Zhang Dawei and his teammates lifted a bottle labeled "Happy Cola" and drank it with relish after a fierce game. This made the audience who were watching the competition think they had broadcasted the wrong program, because this year, TV commercials had just appeared on Chinese TV screens, and Zhengguanghe, which produced "Happy Cola," had become the "trendsetter" of the times.
Due to the classic glass bottle packaging being more suitable for fixed scenarios such as restaurants and homes, Zhengguanghe has responded to the portability needs of young consumers by launching can packaging and commissioning a food company in Jiaxing to mass produce it. It has been promoted in large supermarkets in the urban area.
In the summer of 2020, Zhengguanghe began planning to be the first to launch the classic orange juice soda in the Shanghai market, continuing the classic glass bottle design and using the 1946 old bottle model. This soda from Zhengguanghe was once sold overseas as the first generation domestic product.
Nowadays, large-scale modulus production has begun to enter the market. Following the classic replica bottled orange juice soda, Zhengguanghe has also launched a new easy to pull canned orange juice soda, with both new and old packaging continuing the classic. At the same time, it will increase marketing efforts and gradually step out of the Shanghai market, deeply cultivating the Yangtze River Delta region.
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