Becoming a leader in the "self generated traffic" of the consumer market, and transforming products into monthly stars | products | CIIE
On July 27, 2023, as the countdown to the opening of the 6th China International Import Expo approached 100 days, a reporter from Liberation Daily's Shangguan News visited the "6-day+365 day" trading service platform of the Shanghai Trade Group at the Expo - Yuexing Group, to observe the "spillover effect" of the Expo from the perspective of "promoting consumption with high-quality products".
Shanghai Global Port is the largest shopping mall in the central city of Shanghai, with the number of goods and passenger flow in the city. Chen Zhen said: "We have counted that Yuexing Group's Global Port and Yuexing Home International Life are prosperous, with at least more than 20 exhibitors; in the past five years, nearly a thousand CIIE products from more than 50 countries and regions And services landed in the mall through various CIIE activities." 169 imported brands, more than 50 brands have appeared in the fair. The exhibits of the Expo have become commodities and become the leader of "self-contained traffic" in the consumer market, bringing popularity and reputation to its brand, and its driving effect is very obvious.
Within Global Port, OSIM Aosheng Intelligent Massage Chair from Singapore showcases product performance to customers.
The "Father of British Ceramics" Wedgwood store is very popular.
Sketch, an American sports and leisure brand that has participated in the CIIE four times, focuses on the design concept of "comfortable footprint". Its "Bubble Panda Shoes" and other CIIE exhibits have gained high popularity and recognition among consumers.
Adidas, a German brand that has been deeply involved in the Chinese market for nearly 30 years, will use the CIIE as a showcase for its new concepts and products.
Japan's Liju, which has participated in the CIIE for three consecutive times, will bring several new products to the 6th CIIE, bringing diversified kitchen, bathroom, and home decoration solutions.
The American standard new intelligent integrated toilet will appear at this year's CIIE.
German Mitech is a leading brand in the world of smart electric stoves, and has gained popularity in China through the CIIE. To showcase the performance of kitchen utensils, the salesperson made a three minute breakfast on site.
American high-end mattress brand Silian is deepening its efforts in the Chinese market through the China International Import Expo.
The Italian home furnishing brand Domus Auri has a senior operation team with over 30 years of experience in importing furniture from Europe, committed to creating an integrated high-quality service platform for the high-end imported home furnishing supply chain.