Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie
On August 10-12, the Shanghai International Photography Equipment and Digital Imaging Exhibition was held at the Shanghai New International Expo Center. The 39th China Shanghai International Wedding Photography Exhibition, the 2023 Shanghai International Children's Photography Exhibition, the 2023 E-commerce Industry Conference and Live Broadcasting Equipment Technology Application Exhibition, and the 2023 Shanghai International Wedding Dress, Makeup Design, and Fashion Accessories Exhibition were also held simultaneously.
This year's P&I is the largest, most visited, and most popular one since 2019. At the exhibition, major photography equipment and accessory manufacturers from around the world have set up large booths, and the faces who come to inquire about business are also from all over the world.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/4e3e79839d400fd46263659331dfdc2c.jpg)
At the exhibition of makeup styling and fashion accessories, makeup artists are showcasing beauty to the audience.
At the Shanghai International Photography Equipment Exhibition, a domestic lighting equipment manufacturer introduced their products to the girls. With the rise of industries such as live streaming sales and online self media, more and more female faces are appearing at equipment exhibitions.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/15026165048b6530a360339b5663afdb.jpg)
A wedding dress brand booth attracts a constant stream of merchants who come to inquire.
Lekai Film, which used to be the light of China, has now become a large producer of photo paper.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/1125f9e410906d33064b25346cad2e0d.jpg)
A domestic lighting equipment booth where exhibitors introduce their latest products to photography enthusiasts.
Exhibitors from India came to a booth of a lighting equipment manufacturer to inquire about cooperation.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/dcd99be7059950a141efb656024a15cc.jpg)
At the booth of the domestic lens brand "Old Frog", exhibitors introduce the company's new products to photography enthusiasts. In recent years, multiple domestic optical brands have relied on their unique market positioning, stable quality control, and high cost-effectiveness to not only break the dominant position of international optical brands in China, but also go global, harvesting a large number of loyal overseas users.
The audience enthusiastically played with the company's dedicated camera for producing videos.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/f803d7095ccc8683bcb37f68f137607a.jpg)
Canon booth invites models, prepares the latest cameras, and invites viewers to take photos and experience.
A colorful lizard is placed in a highly realistic sand table at the Fuji booth for photography enthusiasts to test drive and experience.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/c70567bfddc63b9a62b4a5651b525f2a.jpg)
Optical manufacturer Shima from Japan showcased their flagship camera, the "Human Cannon" with a 200mm to 500mm aperture of 2.8, on site. The lens, priced at over 200000 yuan, became the most expensive lens in the factory.
Shima invited portrait photographer Wu Xiaoting to introduce her creative method to the audience.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/a8a020d81a112eb22433dd36ba85fc58.jpg)
Japanese veteran photography equipment company Nikon set up a stage full of Chinese style on site and invited photographers to take photos.
At the exhibition, booths with models taking photos were tightly packed.
![Shanghai International Photography Equipment Exhibition: Domestic Rookies and International Giants Showcasing Hard Power at the Same Venue International | Photography | Rookie](https://a5qu.com/upload/images/ea951d1d8dde474a828653fa6807f6d3.jpg)