Plan to launch cutting-edge products: Global industry leaders are entering the "time to enter the Bo" product | China | Global
On July 28, 2023, less than 100 days before the sixth Expo was held, some old friends of the Expo, especially the global industry giants, have entered the "Expo time" one after another to start planning new product exhibitions, making plans, and strengthening product debugging, in order to give the Expo event and hand in bright new answers to new and old customers.
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Jiefang Daily's Shangguan News reporter visited more than ten international giant enterprises in Minhang and Changning districts to listen to their stories with the CIIE. As the "singles champions" in the segmented industry, many new "black technologies" and heavyweight exhibits are about to emerge.
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Foxconn is a core technology provider for interconnected workflow solutions in the global terminal market. It has gathered well-known brands such as Fluke, Tech, SEAT, JMC, Anderson Nike, Huntsman, West, Industrial Scientific, Qualitrol, and Foxconn Medical ASP in the three strategic areas of intelligent operations, precision technology, and advanced healthcare.
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This year will be the sixth consecutive year that Fodie Wei has participated in the China International Import Expo. The company will focus on the theme of green development, comprehensively showcasing Fodie Wei's core technologies and solutions in promoting industrial and industrial optimization and upgrading, optimizing energy structure, building a green and low-carbon transportation system, and promoting green and low-carbon technological innovation.
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There are seven companies under the Fudiwei Group, an industrial group headquartered in Shanghai in Asia. Among them, Fluke is a senior member of the Fudiwei Group's participation in the CIIE. Starting from the first exhibition in 2018, the products are also very distinctive, adding another "small and intelligent" excitement to the equipment exhibition area known as the "big guy" title.
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In 2019, the Fluke ii900 acoustic imaging instrument attracted widespread attention. It can "make sound visible", convert sound waves and ultrasonic waves into images, and help users quickly and accurately locate air, gas, and vacuum leaks in compressed air systems. Even in noisy environments, it can easily respond, making it a good helper for engineers in safety intelligent detection.
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Fluke's industrial instruments with the same performance have evolved in size to be as small as possible. Whether it's an Android or an Apple phone, simply plug in this small thermal imager to perform testing.
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Fuvik will showcase this first smartphone thermal imager in China at this year's CIIE. This mobile thermal imager can perform temperature measurement and thermal imaging detection anytime and anywhere through the Type-C interface of the smartphone. It is mainly used for electrical and electromechanical equipment inspection, outdoor inspection services, household HVAC inspection, field observation, children's puzzle education and other fields.
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Overcoming difficulties and continuously launching detection instruments and equipment suitable for all industrial scenarios.
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In 2020, Michelin, a global tire giant headquartered in France, participated in the CIIE for the first time, showcasing not only the corporate image of "more than tires" to the audience, but also sharing the vision of "everything is sustainable".
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Michelin, which has been participating in every exhibition since then, has launched a series of innovative products and technologies in China and even globally during the CIIE period, including Michelin's intelligent self-healing technology I-Selfseal, Symbio hydrogen energy M-type stack pack, UPTIS non inflation anti puncture tire system, and so on.
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Michelin China President and CEO Ye Fei introduced that Michelin will launch multiple new exhibits at this year's CIIE. This includes the first demonstration of a new breakthrough in the field of "green tires" in China -63% sustainable material tires, designed for Green GT's hydrogen fuel prototype racing car.
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By 2050, all tires will be produced using 100% bio based, renewable, and recyclable sustainable materials. At this year's CIIE, Michelin will showcase its new business, Resicare, which goes beyond the tire industry and is introduced to China. The subsidiary specializes in the research and production of high-performance, environmentally friendly, and non-toxic adhesives. The two wheel tire business will be fully launched in China, helping to promote green travel in China.
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Michelin figurines revealed that at this year's CIIE, Michelin will continue to bring new and refreshing experiences to the audience: "With the theme of the competition, creating a special exhibition format will bring visitors an immersive experience."
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In order to achieve better development, Philips Lighting changed its name to Xinnuofei in 2018, firmly cultivating China and making Shanghai its "second hometown". At present, Xinnuofei has 9 production bases and the world's second largest research and development center in China, and has established a wide range of sales channels and networks to serve the professional and consumer lighting market in China.
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Last year, Xinnuofei's headquarters in Minhang Shanghai Science and Technology Oasis was upgraded to the Asia Pacific headquarters of a multinational corporation.
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The new headquarters building of Xinnuofei in Minhang District has high-tech interior lighting.
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3D printed lights make lighting more artistic.
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The lighting in family scenes can be synchronized with multimedia devices such as televisions through sound and light synchronizers, achieving synchronization with music and movies, and automatically controlling the color and brightness of the lighting. For example, when a customer is watching a movie at home, the lighting brightness and color of the entire room will change accordingly based on the color, brightness, and sound on the screen, allowing the viewer to better immerse themselves. Of course, this effect can also be achieved when playing games.
By utilizing technologies such as light positioning, people can easily set personalized lighting effects through various control methods. With the help of an app, the color temperature and brightness of nearby lighting fixtures can be adjusted, and even the temperature of air conditioning can be controlled to create personalized workspaces.
Est é e Lauder, a global beauty giant, has participated in the CIIE for four consecutive times. Over a thousand new products, as well as the latest research results and advanced instruments from Est é e Lauder Group, will be unveiled at this year's CIIE, and multiple instruments will be publicly exhibited for the first time, promoting the debut effect of CIIE.
During its 25 years in China, Est é e Lauder Group has brought high-end beauty products to over 600 cities and provided high-quality services to millions of consumers.
In the four years since participating in the CIIE, Est é e Lauder Group has successfully introduced four new international brands and over 2500 new products to the mainland Chinese market, including KILIAN, Editions de Parfums Fr é d é ric Malle, and Dr Jart+and Aveda have successively opened their first stores in Shanghai and may make strong appearances in the mainland Chinese market.
Est é e Lauder Group's China Innovation Research and Development Center, which was signed and settled at the 3rd CIIE in 2020, has now been put into use in the Shanghai Science and Technology Oasis in the Minhang Caohejing Park. It gathers first-class R&D talents and advanced technology, explores Chinese consumer demand, develops excellent products, and truly achieves "for China; for the world in China".
A skin biology laboratory, dedicated to developing new products as an engineer.
New beauty products for customers to experience and gather feedback.
The intelligent skin detection system allows users to take photos and see information such as skin texture, wrinkles, redness, and the presence of melanin deposition.
In the future, Est é e Lauder Group will actively participate in the digital trend and work together with Chinese consumers to create a new trend of "beautiful consumption".