"Let's meet the bright light!" The familiar way of scheduling movies has returned to the cinema | Bright |! " Watching movies

On the evening of June 13th, Ms. Ruan waited for her son who had finished school at the entrance of the Daguang Cinema to watch a movie together.

The familiar phrase "Da Guangming Meets" has returned. As the most intuitive window of the Shanghai film market, during this year's Shanghai International Film Festival, the box office of Da Guangming Cinema reached a historic high. At the entrance of the cinema, besides waiting for companions, there are also young men waiting for fans to pick up their meals.

There are people waiting outside the cinema, as well as those waiting for takeout.

There are more young people.

At 3pm, which was one of the peak periods for entering and leaving the cinema, Hu Chen, the deputy manager of the Daguang Cinema, and volunteers stood in the crowd wearing masks, holding "little bees" in their hands and shouting, "Pay attention to foot safety, please don't look at your phone when going up and down stairs." While guiding the flow of customers, she answered various inquiries from fans and said, "I feel like I'm back. I'm really touched!"

During the concentrated period of entering and leaving the venue, passenger flow occupied the entire hall. Staff and volunteers strengthened guidance, and the cinema opened four doors to divert passenger flow.

Indeed, the box office of the Daguang Cinema at this year's film festival can confirm the popularity of the cinema. The films showcased at the festival are all screened in halls one, two, and three. As of June 13th, there have been 96 full matches, with a full attendance rate of over two-thirds, and it is still constantly refreshing. At the same time, on the fifth day of the opening of the film festival, the box office of Da Guang has reached 5.8 million, exceeding the highest record of 4.53 million in 2019 and setting a new high for film festival screenings in previous years.

At the 30th anniversary poster exhibition of the Second Floor Film Festival, some people came specifically to check in, while others took advantage of queuing up to the restroom to watch the exhibition.

The cultural and creative products of the 25th Shanghai International Film Festival are selling well, and many have run out of stock.

Two thirds of the sessions are full.

At the offline ticket window, young people ask with a picky attitude.

Aunties and mothers can watch movies and clock in at the same time.

Fans lined up in an orderly manner to check their tickets and enter the venue. Although the sales department opened, few people entered with popcorn.

In response to the expected high popularity, the cinema has also done a lot of work. In addition to inspecting and debugging the facilities and equipment in the early stage, the staff gave up rest during the film festival to overcome the shortage of manpower. Even the administrative staff came out to help and arranged 2-4 volunteers to serve the audience every day. The first and second floors of the cinema each have three dedicated ticket machines for film festivals, guided by dedicated personnel. For spectators dragging suitcases, storage services are also provided.

Many movie fans come to watch movies dragging their suitcases, and the cinema provides storage services, which makes the fans feel warm.

Xiao Li and her good friend are senior students from Hangzhou. They stayed in Shanghai for 4 days, watched 10 movies, planned the cinema route, and found a hotel in a convenient location. This was their first film festival trip, tired and enjoyable.

Hu Chen introduced that the audience of the film festival is relatively professional and high-quality. Although the festival has a large foot traffic, the number of products sold is not proportional to the foot traffic. They hope to provide a quiet viewing environment, fully immerse themselves in watching the film, and after the end, the whole audience spontaneously applauds to pay tribute to the filmmakers.

Junior student Wu Jinbao snatched a ticket for the Golden Jue Award short film collection, which is also the only ticket for this year's film festival. He arrived at the Daguang Cinema one hour early to wait for the opening. He chose to take a leave of absence in his junior year to study directing. Watching movies was helpful for his studies, and he had also joined the production team through group performances. He walked around the scenes and watched the director how to film and schedule actors, which was very rewarding. "I feel quite restless to come out and experience, and then go back to school to study."

Li Dongxiang, a sophomore at Huashi Normal University, has a special fondness for the Shanghai Film Festival because it is very meaningful to see classic movies on the big screen that they cannot see at their age. He stamped a commemorative medal on the ticket stub of the 4K restored version of "City of Sorrow", attracting the envy of many fans. He said, "This is a festival for our movie fans, and a film festival is a very important consideration. After graduating from graduate school, I want to work and live in Shanghai because it can meet my cultural needs."

Fans look for various angles to leave a commemoration for their film festival.

Film critic Ishikawa appears in the bright future.

Bring food after class, it's important to watch a movie.