Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

Release time:Apr 15, 2024 01:09 AM

On August 19, 2023, Popeyes, an American style fried chicken brand that had once closed all its stores in Shanghai, reopened at its flagship store on Huaihai Middle Road, attracting the attention of consumers, especially young people. A hundred meter long queue was formed on both sides of the entrance.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

Popeye's new store features orange and blue as its main color tones, creating a strong visual impact and exuding a youthful vibe. At the same time, the new store has undergone a new upgrade in product development, store design, customer service, and interest experience. While ensuring the authentic taste of American fried chicken, it has also added food that can cater to the preferences of Chinese consumers and products that cater to different age groups.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

Popeyes was founded in New Orleans, USA in 1972, with a specialty menu featuring Louisiana flavors. It is one of the world's largest fried chicken brand fast food restaurants, with over 4100 stores opened in the United States and around the world.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

This re appearance is behind the takeover of the Popeye brand by Tim Tianhao China. In March 2023, Tims Tianhao China acquired the exclusive and franchise rights of Popeye brand in Chinese Mainland and Macao through acquisition. Tim Tianhao China CEO Lu Yongchen introduced that Popeye will open 10 stores in the Chinese market this year, and plans to open no less than 1700 stores in China in the next 10 years.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

The operating hours of Popeyes Huaihai Middle Road store will also cater to the lifestyle habits of young people. It will be extended to 2am on Friday and Saturday, and midnight on Sunday, fully meeting the needs of young people for night snacks. At the same time, the location of other stores will also be more inclined towards gathering places for fashion trends.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

The reopened Popeyes flagship store on Huaihai Middle Road is gaining popularity, with a hundred meter long queue on both sides of the entrance, and diners willing to brave showers and high temperatures while waiting.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

Diners who have been waiting for a long time enjoy delicious food.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

The waiter introduced the new product to the customer.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken

A busy kitchen. The staff serve customers through two routes: dine in and takeout.


Extending business hours on weekends, internet famous fried chicken shop Popeyes returns to Huaihai Road Popeyes | fried chicken
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