Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer
Recently, in the ancient town of Fengjing in Jinshan, Shanghai, the Cai Yitai Reading Building, hidden deep in the ancient alley, has been renovated and transformed into a "one foot garden" caf é to welcome visitors and attract tourists to taste the old building and the "champion coffee".
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/9bad757b24c07ce9ba732d41607eca4c.jpg)
As the first store of the brand in Jinshan District, the caf é has fully explored the stories behind cultural relics and architecture, combined with Fengjing's unique "champion culture" that sets it apart from other ancient towns, and launched a new attempt of "cultural tourism IP+fashion brand" to create a new cultural consumption landmark.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/7c7f7b51349057c749f5f595c9466fd7.jpg)
The renovated and upgraded Cai Yitai Reading Building.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/6d415a0385b956e917b0b43d343c5850.jpg)
The signature coffee in the store, named "Champion Coffee", has a motivating effect on customers.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/cfda1f1fd007363127fd4b13827c6b4e.jpg)
Standing in the Cai Yitai Reading Building, customers not only enjoy drinking coffee, but also enjoy experiencing a rich and scholarly atmosphere of leisure time.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/1da653a408502ab2a293065bb9560689.jpg)
In history, Fengjing Ancient Town has nurtured three top scorers, among which the most abundant is Cai Yitai, the top scorer in the 22nd year of the Qianlong reign. The Reading Tower was first built in the Qing Dynasty and has a history of more than 200 years. Cai Yitai was here to study hard and achieved great success.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/cefd66b3a4a4a7373b44d34591c6c262.jpg)
There are historical materials and works about Cai Yitai displayed in the reading room, which is particularly attractive to students.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/5cbcafc1d40e1cd2f0efd4fe93f151b7.jpg)
Nowadays, this building is located at No. 4 Shengjia Lane, Fengjing Town, Jinshan District, covering an area of 1632 square meters. As one of the well-known scenic spots in Fengjing Ancient Town, Cai Yitai Reading Tower is not only an important cultural heritage of the town, but also an important carrier of Fengjing's historical and cultural heritage. It is also an important material cultural heritage for studying traditional culture, folk culture, archaeology, art history and other related fields.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/c6b6154c5eae88048bcc417ea835487a.jpg)
The century old building has been transformed into a caf é, and the Cai Yitai Reading Building has become a trendy check-in point in Fengjing Ancient Town.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/2d77a253eb8d7b671be711777e8322d4.jpg)
Cultural relics and buildings need to be protected and inherited, as well as innovatively utilized, with forms evolving according to demand.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/9d9975898240ccf4813dda47ca12f8e4.jpg)
It is understood that the introduction of social capital into the Cai Yitai Reading Building this time is aimed at revitalizing cultural relics and buildings, better integrating them into economic and social development, and meeting the growing and increasingly diverse cultural life needs of the people. On the other hand, it is also an attempt for Fengjing Ancient Town to transform from a scenic spot ticket economy to a cultural consumption economy.
![Digging into the culture of the top scorer and launching the top scorer coffee, Jinshan Fengjing Centennial Top scorer Building, Xinsheng Fengjing Ancient Town | Cai Yitai | Top scorer](https://a5qu.com/upload/images/2c274b2b5a3aea50ac070d1e4ed2279e.jpg)