We cannot ignore the "Zai Ji" posted by netizens, which drives cultural and tourism consumption and tourism | netizens | cultural and tourism
"Eating a fruit in Sanya and being scammed" and "eating seafood and being slaughtered"... In response to the recent video "Sanya being slaughtered" released by netizens, Sanya issued a notice in the early morning of the 5th and stated that it will try to contact the netizen through multiple channels to further investigate and verify the relevant information. In response to the official announcement from Sanya, the netizen has released the latest response, reiterating that they have encountered situations such as "weighing 1.2 pounds on an Apple phone using a fruit scale", "being followed by salespeople all the way when purchasing and processing seafood", and "seafood processing costs more than seafood". They also stated that "they sent their phone number to the person who left the message, but no one contacted them".
As a popular tourist city, Sanya is not the first time it has been embroiled in a wave of overcharging tourists. However, unlike in the past, the regulatory authorities in Sanya have taken the initiative to intervene quickly after the questioning occurred, investigate and publicly disclose the known situation. Such proactive actions have positive significance in dispelling the doubts of onlookers and are worthy of recognition. However, from the perspective of onlookers, it is not difficult to contact a posting friend in the Internet era. Today, the bulletin and the tourists' revelations are different, and more in-depth verification is needed around the "killing".
The first question is about the facts themselves. As of now, the "Sanya Slaughter Record" released by netizens does not exist in the survey conducted by the Sanya Market Supervision Bureau - the processing shops visited by netizens are clearly marked with standardized prices, and the fees charged do not exceed the published prices, with consumer signatures on the processing documents. In response to the specific issue pointed out by the netizen that "not all processed shrimp are of the same variety", the investigation conclusion is "due to the South American white shrimp and grass shrimp jumping into the grass shrimp basket when sold in adjacent baskets", and "the seafood seller has voluntarily compensated about one kilogram of grass shrimp to be returned to the consumer by the processing store staff to express apology.". However, tourists are clearly not satisfied with such a "coincidence", and in their supplementary explanation, grass shrimp are only replaced and not additional compensation.
A timely official announcement of the situation would certainly be a bonus for local tourism, but in the era of "everyone holding a microphone", any oversight may raise new doubts. As of now, there are at least two points that the Sanya Market Supervision Bureau should continue to pay attention to: firstly, if the official report is true, this tourist not only cannot be considered slaughtered, but also received compensation beyond their own losses. In such a situation, it is very necessary to understand what the tourist actually posted a complaint for, which is not only related to the innocence of the involved tourism merchant, but also the key to truly dispelling the doubts of netizens.
Secondly, as a video first released on the Tiktok platform, Sanya is still available. In this video, the tourist excitedly faces the camera and complains throughout the entire process, which has attracted the attention and sharing of many netizens, and also resonates with many tourists about their experiences of being slaughtered in tourism. In the era of self media, emotionally charged revelations are highly likely to have more dissemination power than a simple written announcement. Therefore, in a responsible attitude towards local tourism, Sanya must also find this tourist to verify the facts, rather than unilaterally providing an investigation report.
In the past two years, in order to stimulate cultural and tourism consumption and drive local economic recovery, cultural and tourism departments across the country have been making efforts to promote, and many cultural and tourism directors have personally reached out to the internet for marketing, attracting traffic to the local area. Accompanied by racking their brains on fancy marketing, a new group of internet famous tourist cities have indeed emerged, constantly taking a share of the tourism feast. As more and more cities become popular, any city that wants to truly retain visitors will compete on how to provide a pleasant travel experience. This requires the cultural and tourism department to shout out vigorously, and more importantly, the local market supervision department to work together to create a good tourism consumption environment and avoid the occurrence of overcrowding and other phenomena. The continuous popularity of tourism in Zibo has proven this point, and it is believed that this is also an important reason for Sanya's tourism regulatory authorities to actively respond to tourists' doubts.
Before May Day this year, the Ministry of Culture and Tourism issued a notice on further regulating the order of the tourism market, stating that the tourism market is gradually showing a good momentum of recovery and development. It is necessary to highlight the key points and severely crack down on illegal and irregular behaviors that interfere with market order, with a focus on cracking down on "unreasonable low-priced tours", tour guides forcing or indirectly forcing shopping, and other behaviors. As can be seen from the resonance that "The Legend of Sanya Being Slaughtered" has sparked on the internet, although there is no final conclusion on the facts, it is clear and worth all tourist cities to pay attention to that the public's concern for this video ultimately indicates that people have experienced similar pain points during their travels. These situations are not unique to holidays, and it is urgent for various regions to continuously regulate them in normal management in order to truly give tourists the confidence to travel with peace of mind.
