Traditional culture riding on the wings of popular culture, Dragon Boat Festival Wonderful Tour 2023 Dragon Boat Festival Wonderful Tour | Henan TV | Dragon Boat Festival

Release time:Apr 13, 2024 22:42 PM

On the evening of June 21st, Henan TV's "2023 Dragon Boat Festival Wonderful Tour" arrived as scheduled. This program is unique and responds to the call of the "Exploring the Origins of Chinese Civilization Project", delving deeply into the "Dragon Boat Festival Source", exploring the dragon culture of the Chinese nation and praising patriotic heroes, injecting new cultural and ideological connotations into the "Chinese Festival" series of programs that Henan TV has repeatedly received praise for in recent years.

The inheritance of festival culture of traditional festivals was once faced with difficulties. Someone once said with great concern that for some people, the traditional festivals will soon be left to simply eat and drink - rice dumpling for Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival), Zongzi for Dragon Boat Festival, moon cakes for Mid Autumn Festival, and dumpling rice cakes for Spring Festival. In addition to eating some seasonal food, the long history of traditional festivals, colorful festival customs, rich cultural allusions, and profound ideological connotations are increasingly lacking in attention.

In recent years, this situation has greatly improved. With the emergence of national style and China-Chic in the fields of economy, society and culture, excellent traditional culture is also widely returned to people's daily life. In this socio-cultural context, the "Chinese Festivals" series of programs, which originated from the Henan TV Spring Festival Gala program "Tang Palace Banquet" in early 2021, has become a remarkable cultural phenomenon. It takes traditional festivals as time nodes, combining the core connotations and symbolic elements of festival culture with various forms of artistic expression such as music, dance, poetry, film and television, and creating a series of unique and stunning audiovisual cultural products. With the help of media channels such as television and the internet, it has achieved a "phenomenal" dissemination effect and generated tremendous social and cultural influence.

The "Chinese Festivals" series of programs helps traditional culture ride the wings of popular culture. Popular culture, represented by movies and TV shows, popular music, anime, sports, and popular reading materials, has a large volume and a wide range of audiences covering various genders, ages, educational backgrounds, professions, and social classes. In the social and cultural field, popular culture generates various popular cultural events, cultural phenomena, and cultural topics with high frequency, which have a wide influence on the social population. When excellent traditional culture takes advantage of the wings of popular culture, the long-standing problem of being too high and lacking in attention that it once faced is expected to be easily solved.

A series of "Chinese Festivals" shows the cultural customs of traditional festivals such as the Spring Festival, Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival), Qingming Festival, Dragon Boat Festival, Qixi Festival, Mid Autumn Festival, and Double Ninth Festival to hundreds of millions of viewers. In addition to rice dumpling, Zongzi, moon cakes, dumplings, rice cakes, etc., hundreds of millions of viewers can enjoy a wonderful cultural world. Similarly, a series of TV cultural programs such as "China in Classics," "I Fix Cultural Relics in the Forbidden City," and "If National Treasures Can Speak," have also utilized cultural forms that are easy to understand and popular among audiences, as well as efficient dissemination channels of popular culture, to make those once unattainable classics, national treasures, and cultural relics like "Wang Xie Tang Qian Yan" fly into the homes of ordinary people.

The cultural quality of popular culture is also enhanced by the injection of excellent traditional culture. Although popular culture has a wide influence, it has also left people with simple, superficial, and even vulgar stereotypes. In the field of television, the emergence of numerous talent shows, blind dates, celebrity reality shows, and other programs has once caused concern and criticism in the literary theory and criticism community.

In this context, the continuous launch of TV cultural programs such as the "Chinese Festivals" series, "China in Classics", "I Fix Cultural Relics in the Forbidden City", and "If National Treasures Can Speak" has shown people the rich possibilities of popular culture. The beauty, elegance, flexibility and mystery of Chinese traditional culture, the precipitation of thousands of years of history and time, the painstaking exploration and creation of countless people, and the tempering and sublimation of countless minds, all make traditional culture represent the most essence of Chinese culture.

When excellent traditional culture is combined with popular culture, the collision, exchange, and integration between the two have the potential to inspire infinite artistic inspiration, bring about refreshing and stunning literary and artistic creations, create literary and artistic works that are not only unique in beauty, rich in connotation and profound in thought, but also in line with public aesthetics, with broad dissemination and influence.

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