Zhonggong Comic Review | Cultural Tour Ignites Traditional Festivals' Travel Heat '| Culture | Zhonggong
Painting/Liu Qi Text/Chen Wanyang
During the 2023 Dragon Boat Festival holiday, the cultural and tourism industries have shown strong recovery momentum, and the overall holiday market in China is safe, stable, and orderly. According to comprehensive calculations by the Data Center of the Ministry of Culture and Tourism, there were 106 million domestic tourism trips in China, a year-on-year increase of 32.3%; Realized a domestic tourism revenue of 37.31 billion yuan, a year-on-year increase of 44.5%. A special survey shows that during holidays, the proportion of tourists visiting cultural and museum venues, historical and cultural districts, participating in various intangible cultural heritage projects, and participating in cultural activities such as music festivals and concerts is as high as 87.9%.
Traditional festivals in our country contain rich cultural connotations. This year's Dragon Boat Festival travel craze is full of cultural flavor. Nearly 90% of tourists participate in cultural activities, enjoying a strong Dragon Boat Festival atmosphere with zongzi, sparking a new trend in cultural tourism. This fully demonstrates that by delving deeper into the cultural connotations of traditional festivals, providing rich and colorful cultural and tourism products, and enhancing the festive atmosphere and cultural flavor, more people can be attracted to go out of their homes and spend traditional festivals together, injecting surging energy into driving cultural and tourism consumption. We look forward to more festive activities that integrate with the times in the future, igniting a "travel fever" for cultural tourism and revitalizing traditional festival consumption with new vitality.