Xinhua Perspective｜Going towards “new” and witnessing the power of Chinese brands
Brand is an important symbol of high-quality development and an important manifestation of the comprehensive competitiveness of enterprises and even the country. Starting from 2017, my country will set May 10th as "Chinese Brand Day" every year. From May 10th to 14th this year, the 8th China Brand Day event was held grandly at the Shanghai World Expo Exhibition and Convention Center. More than 500 brand companies gathered on site, and the interaction inside and outside the venue was "two-way".
From domestically produced large aircraft, large cruise ships, EMU trains and other "important national weapons", to new engines that cultivate new productivity such as robots, low-altitude aircraft, and AI large models, there are also products that have set off a "national craze" in inheritance and innovation. Time-honored brands, diversified cross-border new forces that allow a hundred flowers to bloom... These Chinese brands jointly interpret the theme of this year's Brand Day: "Chinese brands, shared by the world; domestic trendy brands, building the future with quality."
High-speed trains with a speed of 350 kilometers per hour, hydrogen energy multi-rail trains, intelligent rail express systems, intelligent urban C-type trains, electrified highways and mining transportation systems...CRRC this year demonstrated a number of intelligent manufacturing, intelligent equipment, and intelligent transportation systems. Innovative products in maintenance and intelligent services. In recent years, China's "new infrastructure" is going abroad, and high-speed rail is also a star product of China's manufacturing "going abroad". In October 2023, the Jakarta-Bandung high-speed railway will be officially opened for operation. This is the first high-speed railway in Southeast Asia and also the first export of Chinese high-speed railway trains abroad.
Go forward and back, compare your feelings, and wave again... In the first-ever robot exhibition area, this active robot dog became the best "greeter". Local innovative brand companies from upstream and downstream of the robot industry chain, including complete robots, integrated applications, and core components, will participate in the exhibition to demonstrate the wider and deeper application of robots in production and life scenarios.
As a representative of "Fast and Furious" and one of the three major sports events in the world, F1 has been a technology-driven sport since its birth. At the just-concluded Shanghai race, the team of China's first F1 driver Zhou Guanyu cooperated with SenseTime to develop innovative AI application software, using big data and related models to optimize the team's decision-making process and competition strategy to help improve the team's performance. .
At the factory of Shanghai Yufeng Future Aviation Technology Co., Ltd. in Jinshan District, the novel vertical take-off and landing aircraft simulation cabin attracted many reporters to experience the driving experience. The company's independently developed "star" product, the electric vertical take-off and landing aircraft M1, successfully made its first flight in October 2023. Its three core links of electric system, flight control system, and composite materials have been domestically produced. By going to the global low-altitude economy, A new industry track to jointly compete in this trillion-level market.
At the Fengxian factory of Shanghai Yimin Food Factory No. 1, popsicles and boxes of ice cream are running on the assembly lines to keep people cool in summer. This is the birthplace of classic products such as white snow ice bricks, three-color cups, and the "Three Brothers" of salt water, red bean, and mung bean popsicles. In recent years, new products with flavors such as coffee and poplar nectar have also been launched, and through joint marketing, they have created Young IP and other methods achieve cross-border breakthroughs. Today, these products have been exported to more than 10 countries and regions around the world, allowing domestic and foreign consumers to feel the brand power of China's time-honored brands.
Shanghai Guangming, Beijing Tongrentang, Tianjin Goubuli... With the holding of the China Brand Day event in 2024, classic and time-honored brands have once again entered people's field of vision with innovative products and trendy gameplay. Driven by both policy support and market demand, more and more time-honored brands are accelerating the pace of innovation and change, and are getting closer to young consumers.
A brand not only represents an enterprise, but is also an important component of the country's image and cultural soft power, and contains the code for the development of the times. Only by keeping up with the pace of the times, adhering to integrity and innovating in development, adhering to credibility and quality, and constantly meeting the new consumption needs of the people, can the "century-old store" truly polish its "golden brand" and thrive in the long history.
