Xinhua Perspective | Continuously "Hot" Cultural and Tourism Consumption Driving Economic Recovery
The summer season is usually one of the most abundant seasons in the film market throughout the year, and it is also an important battlefield for competition among various films. The summer season of 2023 is bustling with over a hundred films being released one after another. According to multiple film data platforms, the total box office of Chinese films in July exceeded 8.7 billion yuan, with a total number of viewers exceeding 200 million and total appearances exceeding 11.83 million, setting a new record for box office revenue in Chinese film history in July. Film market insiders say that traditional Eastern aesthetics is a key factor in the success of this summer's film season. Whether it is "Three Thousand Miles in Chang'an" or "The First Book of Fengshen", the new aesthetics and narrative style of Chinese cinema constructed have been widely praised.
Summer has always been the peak season for the tourism market. Popular concerts, music festivals, and other events have become the "traffic code" for attracting tourists from different destinations in multiple cities this year, with significant growth in cross city viewing and cultural tourism related consumption. The one-stop "exhibition+tourism" package products on the tourism platform also provide more diverse and colorful tourism experiences for tourists from other places, further enhancing the tourism popularity and cultural influence of destination cities.
This summer, many immersive nighttime cultural and tourism projects have emerged in many places, avoiding the high temperature and large passenger flow during the day. New gameplay such as night tours, night tours, and night stays provide citizens and tourists with rich and colorful experiences, and have become an important growth point for cultural and tourism consumption. A survey report released by the China Tourism Research Institute shows that Chinese residents have a strong willingness to travel at night in 2023. 95% of respondents stated that they have plans for night tours this year, with an average shorter and more frequent summer night travel distance.
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Producer: Li Jie
Director: Saina
Title production: Xia Yong
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Producer: Sun Zhiping
Produced by Xinhua News Agency's audio and video department