Xinhua Culture and Creativity Joins Hands with Shanghai Normal University to Launch the "Intangible Cultural Heritage Inheritance Practice Classroom" Classroom | Culture | Xinhua
Recently, the "Intangible Cultural Heritage Inheritance Practice Classroom" public welfare cooperation project jointly launched by SUMG · Xinhua Cultural and Creative, a platform under Shanghai Xinhua Publishing Group that integrates brands and industries, and the Chinese Excellent Traditional Culture Inheritance Base of the Ministry of Education of Shanghai Normal University, has been officially launched. The project aims to play a role in social aesthetic education by organizing a series of intangible cultural heritage experience activities, leading the general public to strengthen cultural confidence while experiencing the spirit of Chinese aesthetic education.
Works of Fu Yongping, the inheritor of intangible cultural heritage at the city level of Gu Xiu
Integration of industry and education, exploring a new pattern of social aesthetic education
This public welfare intangible cultural heritage inheritance practice classroom activity revolves around the national intangible cultural heritage project "Gu Xiu". By integrating the accumulated resources of Xinhua Culture and Creativity with the educational resources of Shanghai Normal University, the exhibition and dissemination of Gu Xiu skills will be implemented in various scenarios such as enterprises and cultural exhibition halls. In addition, the results of the Yangtze River Delta Citizen Handicraft Competition, an important event under the Shanghai Citizen Culture Festival, will be showcased to promote and popularize intangible cultural heritage to more people. This is of great significance for promoting the formation of a good situation where society widely participates and everyone protects and inherits intangible cultural heritage, and creating a strong atmosphere for the whole society to participate in the protection and inheritance of intangible cultural heritage.
On July 9th, at the "Intangible Cultural Heritage Inheritance Practice Classroom" of Baoshan International Folk Art Expo, residents from Baoshan were earnestly learning Gu embroidery skills
On July 9th, at the "Intangible Cultural Heritage Inheritance Practice Classroom" of Baoshan International Folk Art Expo, residents from Baoshan were earnestly learning Gu embroidery skills
Shanghai Normal University is a comprehensive university with distinctive characteristics in teacher education and coordinated development of arts, science, and technology. In 2018, the school became one of the first batch of excellent traditional Chinese culture inheritance bases under the Ministry of Education. For many years, the base has been based on the characteristics of teacher education, leveraging the advantages of aesthetic education, and actively practicing the mission of inheriting traditional culture through the establishment of on campus elective courses, off campus love schools, and community intangible cultural heritage lectures. Xinhua Culture and Creativity, which has been actively exploring the empowerment of cultural and creative industries and promoting cross-border cooperation, shoulders the mission of "adhering to reading, innovation, integration, and development", and presents advanced culture, especially traditional Chinese culture, in a series of innovative and approachable ways that young people enjoy.
This public welfare project not only benefits the realization of social responsibility of Shanghai Xinhua Publishing Group, but also assists in the talent cultivation of Shanghai Normal University. The service industry chain, extension of education chain, and creation of talent chain have formed a positive interaction between industry and education, while also opening up a new pattern of social aesthetic education.
"Intangible Cultural Heritage Inheritance Practice Classroom" Enters Enterprises
Digitally empowering, vividly interpreting ancient intangible cultural heritage techniques
Gu Xiu is an outstanding representative of embroidery art in Jiangnan, originating from Songjiang Prefecture in the Ming Dynasty. It is named after Gu's famous family and is known for its exquisite techniques, elegant forms, and combination of painting and embroidery. It has extremely high artistic value and aesthetic significance, reflecting the essence of traditional Chinese culture, achieving the glory of embroidery art, and is also known as the "ancestor of embroidery art". In 2006, with the approval of the State Council, Gu embroidery was included in the first batch of national intangible cultural heritage list.
Gu Xiu AR Picture Book
In this event, in order to present Gu embroidery skills comprehensively, from multiple perspectives, and in a three-dimensional way, and better showcase the charm of intangible cultural heritage, the research result of the intersection of art management and artificial intelligence disciplines at Shanghai Normal University - Gu embroidery AR picture book was specially added. Through digital technology, the historical development of Gu embroidery is vividly portrayed on paper, vividly demonstrating the wonderful content of Gu embroidery skills. The application of digital technology not only enhances the fun of intangible cultural heritage classrooms, but also makes traditional intangible cultural heritage shine with the times, opening up new paths for creative transformation and innovative development of intangible cultural heritage.
Intangible cultural heritage embodies the survival wisdom, values, thoughts, emotions, and aesthetic orientation of the Chinese nation. Inheriting and protecting the historical and cultural heritage it carries is the only way for us to move towards cultural confidence.
Industry insiders believe that intangible cultural heritage is of great significance for inheriting Shanghai's historical context, establishing Shanghai's cultural brand, and accelerating the construction of a socialist international cultural metropolis. The "Intangible Cultural Heritage Inheritance Practice Classroom" public welfare cooperation project is a new step taken by Xinhua Culture and Creativity and the School of Film and Television Media of Shanghai Normal University after jointly building an industry university education base. Through the deep integration of industry and academia, integrating high-quality cultural and creative resources, we aim to truly promote Chinese excellent traditional culture to the public, better meet the growing needs of the people for a better life, and form a new pattern of social aesthetic education. In the future, both sides will continue to leverage their respective strengths, unleash the new momentum of industry education integration, and undertake a new mission of cultural inheritance.
