Xinhua All Media+| The domestic tourism market is full of "heat" in the tourism industry | Tourism | Market
From cities to rural areas, from grasslands to snowy mountains, from new "internet famous" cities to new forms of tourism... In the first half of this year, the domestic tourism industry has shown a strong recovery momentum, especially with the rapid release of consumption demand for medium and long distance routes that have been accumulated for a long time. The latest data released by the Ministry of Culture and Tourism shows that according to the results of a domestic tourism sampling survey, the total number of domestic tourists in the first half of 2023 was 2.384 billion, an increase of 929 million compared to the same period last year and a year-on-year increase of 63.9%; Domestic tourism revenue reached 2.3 trillion yuan, an increase of 1.12 trillion yuan or 95.9% compared to the previous year.
Industry insiders point out that the comprehensive acceleration of the recovery of the tourism industry in the first half of the year has a positive driving effect on the pan tourism ecosystem, including "food, accommodation, transportation, tourism, shopping, and entertainment". From "special forces" tourism to "relaxation" vacations, the segmentation and specialization of the domestic tourism market are constantly strengthening. The travel concept of tourists has evolved from "visiting and checking in" to a more immersive "travel experience.
![Xinhua All Media+| The domestic tourism market is full of "heat" in the tourism industry | Tourism | Market](https://a5qu.com/upload/images/aca135e673e22bf053fa7c558cc125df.jpg)
The integration of diverse formats such as "music+tourism", "culture+tourism", "agriculture+tourism", and "sports+tourism" is constantly creating new consumption scenarios. Products such as parent-child tours, city tours, and cultural tours can no longer rely solely on concepts to attract tourists. Destinations and tourism companies need to work together to provide more interactive experience projects, more diverse, multi-level tourism products, and supporting services.
Summer has always been the peak season for the tourism market, and this year the demand for domestic tourists to travel is particularly strong. Many regions have successively launched summer tourism preferential policies, promoting the accelerated recovery of the industry, and the market continues to heat up. Where will your "poetry and distance" be during this summer?
![Xinhua All Media+| The domestic tourism market is full of "heat" in the tourism industry | Tourism | Market](https://a5qu.com/upload/images/f43bc0a2fc4fe269aaabd8db2a655594.jpg)
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