Xinhua All Media+| Ningbo: When "Old Manufacturing" Meets "New Asian Games"
Xinhua News Agency, Ningbo, September 3 (Xinhua) -- Walking into the production workshop of Xingda Tourism Supplies Co., Ltd. in Shenqian Town, Ninghai County, Ningbo City, Zhejiang Province, workers were carrying out the final assembly inspection, packing all the goods and delivering them to customers.
Xingda Company's administrative manager Liu Wen told reporters that as the Asian Games approach, everyone in the company is also busy. "Our efforts to expand the market this year have had a good effect, with a considerable amount of orders."
Production workshop of Xingda Tourism Supplies Co., Ltd. Photo by Xinhua News Agency reporter Gu Xiaoli
There are many sports cane production enterprises in Shenzhou Town, where Xingda Company is located. In the view of Chen Yunsong, the mayor of Shenzhen Town, to do a good job with a sports cane, it is necessary to rely on long-term technical accumulation and learn to use one's brain.
"There is no other way, we just rely on one word: 'diamond'," said Xu Chengcheng, the production manager of Ningbo Donglong Hardware Co., Ltd. Many entrepreneurs think of three 'constant' things every day: continuous trial and development of materials, continuous improvement of quality standards, and continuous improvement of product functions.
Through efforts, the performance of local sports cane products is gradually maturing. According to data, the current annual production of sports canes in Shenzhen is 15 million, with an annual output value of over 915 million yuan.
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Since the beginning of this year, some local sports cane companies have gained a new understanding of what to "drill" and how to "drill". Some entrepreneurs believe that we should not only "drill" into products, but also "drill" into marketing, and be good at using new methods such as live streaming and VR to promote products; Some entrepreneurs also believe that "drilling" into customer groups will be a more important task in the future, especially in terms of researching and understanding customer needs.
Liu Wen said that the Asian Games have attracted more attention to outdoor sports, which also provides ideas for enterprises to seek new transformation and upgrading.
In Shenzhen, some enterprises have expanded from producing sports canes to producing other outdoor sports equipment; Starting from the sports cane business, some companies are gradually expanding their outdoor camping industry and working together with the local government to seek new business opportunities in rural tourism; There are also young makers returning from big cities to this small town on the coast of the East China Sea, offering advice and suggestions for further transformation and upgrading of traditional manufacturing industries
"When 'old manufacturing' encounters the 'New Asian Games', it will inevitably spark many' new sparks' that promote high-quality socio-economic development," said Chen Yunsong.