Xinhua All Media+| Dragon Boat Festival Holidays Stimulate Consumer Market Vitality Industry | Tourism | Consumer Market

Release time:Apr 13, 2024 23:24 PM

Beijing, June 25th (Xinhua) - The Dragon Boat Festival holiday stimulates the vitality of the consumer market

Xinhua News Agency reporters Wang Yuxiao, Xu Zhuang, and Jin Jinxiu

Holiday consumption is revitalized, injecting new vitality into traditional festivals; 106 million people traveled, indicating a strong recovery in the cultural and tourism industry; Many regions are lighting up the "night economy" and activating new consumption spaces... During the recently passed Dragon Boat Festival holiday, the domestic catering, retail, tourism and other markets are experiencing strong popularity, and consumer vitality is accelerating.

Over 100 million people have traveled, and cultural and tourism consumption is diverse and colorful

Riding horses on the grasslands of Hulunbuir, Inner Mongolia, chasing the sea by the seaside of Weihai, Shandong, cheering on dragon boat races in Foshan, Guangdong, and embarking on a cultural and educational journey of Qu Yuan in Zigui, Hubei... During the Dragon Boat Festival holiday, the cultural and tourism market offers a variety of gameplay options, and tourists have a variety of consumption choices.

In the northeast of our country, the beautiful and cool Changbai Mountain Scenic Area in Jilin has ushered in a small peak in passenger flow. On the first day of the Dragon Boat Festival, the number of tourists received in the scenic area was 12597, a year-on-year increase of 3.36%. The number of ticket reservations for the North and South scenic spots of Changbai Mountain has reached the approved carrying capacity of the scenic area.

"Not only can you enjoy the beautiful scenery of Tianchi Lake, but you can also enjoy the cool weather. This kind of summer vacation is very relaxing!" said Wang Qidong, a tourist who came specifically to the Changbai Mountain Scenic Area for summer vacation.

According to data from the Ministry of Culture and Tourism, there were 106 million domestic tourism trips during the Dragon Boat Festival holiday, a year-on-year increase of 32.3%; We achieved a domestic tourism revenue of 37.31 billion yuan, a year-on-year increase of 44.5%, and the cultural and tourism industry has shown strong recovery momentum. Folk tourism, summer vacation, and study tours have become highlights of cultural and tourism consumption in segmented markets.

Taking advantage of traditional festivals, cultural and tourism scenes from various regions are constantly evolving and innovating. Many scenic spots timely launch activities such as dragon boat races and ancient music appreciation, and various regions also organically integrate traditional folk customs and folk art into cultural spaces such as museums, art galleries, and cinemas. According to a special survey conducted by the Ministry of Culture and Tourism, 87.9% of tourists visit cultural and museum venues, historical and cultural districts, participate in various intangible cultural heritage projects, and participate in cultural activities such as music festivals and concerts during holidays.

Shen Jiani, Senior Researcher at the Strategic Research Center of Ctrip Research Institute, believes that as the Dragon Boat Festival approaches summer vacation this year, driven by groups such as parent-child and graduates, the summer tourism market will open up ahead of schedule, unleashing the long-standing potential for tourism consumption.

The holiday economy is heating up, and the catering and retail market is full of vitality

On the day of the Dragon Boat Festival, near the Chongqing Road commercial district in Changchun City, it was not yet time for dining. Outside the old brand Chunfa He Restaurant, customers waiting to call had already formed a long queue. "I've been waiting for almost an hour," tourist Chen Minxia from Anhui told reporters. "I heard that the local cuisine here is particularly authentic, so you must try it."

During holidays, driven by factors such as residents traveling and increasing enthusiasm for tourism, catering consumption in many places continues to rise. According to data released by the Beijing Municipal Bureau of Commerce, the revenue of catering enterprises monitored during the Dragon Boat Festival holiday increased by 88.2% year-on-year. According to monitoring by the Consumer Market Big Data Laboratory, from June 21st to 23rd, the offline consumption payment amount in Shanghai was about 18 billion yuan, with the catering industry's payment amount increasing by 104.4% compared to the same period last year.

Wearing fragrant bags, eating Zongzi, hanging mugwort...... Dragon Boat Festival has driven the popularity of various folk goods in the consumer market. According to business big data monitoring, the sales of folk goods during the Dragon Boat Festival holiday increased significantly, and the sales of Zongzi, a key monitoring enterprise, increased by 64.3% year on year; According to the data of some large supermarket chains, the sales of Zongzi, Salted duck egg, zong leaves, sachets and other products increased by nearly 70% month on month in the week before the Dragon Boat Festival.

Many brands bring forth new ideas and add new vitality to traditional festival consumption - Wufangzhai develops salted egg yolk flavor Zongzi crisps, and launches four "ice zongzi", namely durian, mango, mulberry and bayberry. The monthly sales of online platforms exceed 30000; Renowned restaurants such as Shaguoju and BBQ season have launched traditional folk dishes such as zongzi flavored pork ribs and zongzi flavored summer shrimp, enriching the dining tables during the Dragon Boat Festival; Some shopping malls have launched special experience activities such as DIY mugwort bells and parent-child handmade tie dyeing

"The continuous renewal of traditional holiday consumption is in line with the trend of upgrading Chinese residents' consumption towards development oriented, enjoyment oriented, and quality oriented consumption." Wang Yun, a researcher at the China Institute of Macroeconomics, said that further efforts should be made from the supply side to provide more high-quality goods and services, meet and create consumer demand, and promote the sustained recovery and expansion of consumption.

"Night economy" lights up, activating new consumption space

It's already 11:30 pm, and a small tavern located near Binjiang East Road in Chengdu is still very popular. During the Dragon Boat Festival, the tavern innovatively launched characteristic Chinese drinks such as "zongzi fragrant wine" and "yangmei wine", attracting many young consumers to come and experience. "Almost every night has been packed lately, and business is particularly good," the tavern owner told reporters.

During the Dragon Boat Festival holiday, many places experienced high temperatures, and many people chose to go out at different times, which helped boost the popularity of nighttime consumption. According to data from Meituan and Dianping, nighttime consumption in the first two days of the Dragon Boat Festival holiday increased by 95% compared to the same period last year. According to data from the Ministry of Culture and Tourism, during the Dragon Boat Festival, the Qinhuai River Fuzimiao area in Nanjing, the Jianghan Road Pedestrian Street in Wuhan, and the May Day Business District in Changsha have accumulated over 600000 nighttime passenger traffic.

In recent days, many regions have launched measures to promote consumption and activate the potential for nighttime consumption. Shanghai has launched the "2023 Shanghai Nightlife Festival" to shape a new "night" consumption pattern, subsidizing citizens' nighttime consumption with "real gold and silver"; Hefei has launched multiple night themed consumption activities around the five major scenarios of "night shopping, night products, night tours, night appreciation, and night health"; Yangzhou launches immersive night tours, canal themed night performances, and other rich night projects

"Various regions have actively taken measures to create a good consumption atmosphere and create distinctive consumption with a greater sense of achievement, with promoting consumption as the key to driving the overall improvement of economic operation, providing favorable conditions for sustained and rapid recovery and expansion of consumption." Wang Yun said.

Spokesperson of the Ministry of Commerce, Shu Jueting, stated that with the arrival of peak consumer seasons such as summer, residents' demand for leisure shopping, travel and other consumption during holidays will be further released. Coupled with relevant consumer promotion policies and activities, the consumer market is expected to continue to maintain a stable growth trend in the second quarter.

Two women were stabbed to death and reported to have committed a crime 4 days before the follow-up visit for schizophrenia. Suspect of a bloody murder case in a Hong Kong shopping mall appeared in court today. Male | Last Friday | Murder case

According to Hong Kong's Wen Wei Po, a bloody knife stabbing case occurred at Hollywood Square in Diamond Hill last Friday. The police arrested a 39 year old man on suspicion of stabbing two young women, one of whom was stabbed over 30 times. The suspect appeared in the Kwun Tong Magistrates Court this morning. The police at the Kwun Tong Magistrate's Court temporarily charged the suspect with two counts of murder last Sunday. The suspect appeared in court this morning at the Kwun Tong Magistrate's Court. Acting Chief Magistrate Zheng Jihang, after listening to the opinions of both the prosecution and defense, decided to postpone the hearing for two weeks until 9:30 am on June 19th, waiting for two psychiatric expert reports to be obtained. The defense did not object. Zheng Jihang approved the application, and the defendant needs to be temporarily detained at Xiaolan Mental Hospital. When the suspect appeared in court, he wore black framed glasses, a light gray shirt, and camouflage green shorts, and was able to answer the judge's questions normally. accordingly

Currently, the highly anticipated summer harvest work in Henan has shifted its focus to the northern region of Henan. According to the Henan Daily client, on June 4th, Lou Yangsheng, Secretary of the Henan Provincial Party Committee, presided over a special video scheduling meeting on the "Three Summers" work in the province, listened to the situation report, analyzed and judged the situation, and arranged and deployed the next steps of work. Governor Wang Kai made specific arrangements. On the evening of May 31, 2023, in Xiafutou Village, Xuliang Town, Boai County, Jiaozuo, Henan Province, villagers braved light rain in the wheat fields to harvest wheat. Visual China Map Lou Yangsheng pointed out that the current summer harvest battle in the province has entered the decisive stage. Doing a good job in summer harvest in northern Henan Province is related to the summer grain yield and seed safety. We should focus on seizing opportunities and make every effort to organize the wheat harvesting work in the northern Henan region, minimize losses, and protect the interests of farmers to the greatest extent possible. Accurate forecasting is essential

Xinhua All Media+| Welcome home! What innovative technologies are protecting the return journey of Shenzhou 15? Spaceship | Shenzhou | Technology

On June 4th, the return capsule of the Shenzhou-15 manned spacecraft successfully landed at the Dongfeng landing site. Astronauts Fei Junlong, Deng Qingming, and Zhang Lu all safely and smoothly exited the spacecraft, and the Shenzhou-15 manned flight mission was a complete success. What innovative technologies are there to safeguard the return journey of Shenzhou 15 in this mission? On June 4th, the return capsule of the Shenzhou-15 manned spacecraft successfully landed at the Dongfeng landing site. Xinhua News Agency reporter Lian Zhen photographed that "the sky and the ground" ensure the high-precision return of spacecraft. For the Shenzhou series spacecraft, the return and re-entry GNC technology is directly related to the life safety of astronauts. Taking the success of this return mission as a symbol, China has comprehensively upgraded its GNC system since the Shenzhou-12 manned spacecraft, which features autonomous rapid rendezvous and docking, autonomous adaptive prediction and re-entry return guidance, and has completed a comprehensive update and replacement

The Chinese naval fleet has arrived! Assembly | Navy | Chinese Fleet

At noon today, a Chinese naval fleet consisting of Zhanjiang and Xuchang ships arrived at the assembly area of the "Comodo-2023" multinational maritime joint exercise. It is understood that the assembly anchorage for this exercise is 3 nautical miles long and 1.5 nautical miles wide, capable of anchoring up to 50 ships. Naval vessels from various countries participating in the exercise will also arrive at the anchorage today to complete the assembly of the "Komodo 2023" multinational maritime joint exercise, which is held every two years by the Indonesian Navy. This year is already the fourth edition of the exercise. The exercise will be held from June 5th to 8th in the city of Jakarta, South Sulawesi Province, Indonesia, including the port and sea phases. In the coming days, participating navies from various countries will participate in ship reading style search and rescue exercises, maritime interception and damage management exercises, aerial exercises, and other course objectives exercises

New comment: Donkey like "morale" limit pulls US debt "bomb" fuse hard to dismantle US | debt | morale

On the evening of June 1st, the US Senate passed a bill on the federal government's debt ceiling and budget, and the flame of the US debt bomb was temporarily extinguished at the last moment. The two parties in the United States have staged an extreme tug of war over the US debt bomb. Some experts believe that the US debt crisis is the result of the reckless politics promoted by the US dollar hegemony, and the underlying cause of this crisis is the highly polarized political system of the US. Since the end of World War II, the US Congress has adjusted the debt ceiling more than a hundred times. The recurring debt crisis will not only have a catastrophic impact on the US economy and people's livelihoods, but also continuously erode the value of US dollar assets such as government credit and US bonds, bringing significant and far-reaching impacts to the global economic landscape. 【

Important news

The boundless scenery is always new-General Secretary Xi Jinping guides the construction of digital society, review and development | education | society Unswervingly Promote and Improve the Comprehensive and Strict Party Governance System Xi Jinping | Strict Party Governance | System "Seeking Truth" magazine published an important article by General Secretary Xi Jinping "Improving the Comprehensive and Strict Party Governance System and Promoting the New Great Project of Party Building in the New Era to Develop in Depth" State | President | Xi Jinping General Secretary's thoughts are still in my mind, learning from the season | building a modern marine ranching power | developing | the ocean Leading the way with a heavy load | More vitality in opening up to the outside world, stronger momentum in science and technology innovation - Strong development momentum in the ancient capital of Xi'an Automotive | New energy | Opening up to the outside world Chinese Stars | 210 Seconds Review of the Victory of Aerospace Heroes on their Way Home! Flying | Divine Boat | Hero

Political situation

What are the remaining obstacles in the investigation and undercover investigation by the law enforcement inspection team of the Municipal People's Congress? This work evaluates that Shanghai has always been at the forefront of garbage classification | garbage | law enforcement Looking forward to the global high-quality engineering enterprise layout in Shanghai, Mayor Gong Zheng meets with the President elect of the World Federation of Engineering Organizations | Global | Quality To jointly discuss and deepen cooperation and exchange in counterpart support, Chen Jining and Nie Zhuang led a discussion on the work of the party and government delegation in Kashgar, Xinjiang Chen Jining and Gong Zheng jointly inspected and discussed, jointly serving the overall development of the country! Yin Li and Yin Yong led a Beijing delegation to Shanghai to inspect the delegation's development and overall situation Contributed about 1/4 of the GDP of Shanghai, currently with 70000 foreign-funded enterprises in Shanghai. The Youth Association of Shanghai Foreign Countries has helped each other in terms of membership and GDP The representative group of Yangpu Street helps to alleviate public concerns, with garbage belts turning back into green belts and street lights lighting up again in residential areas | Representative | Yangpu

Economics

What else can I rely on for growing vegetables?, Agricultural Experiment of a Group of Young People: Lettuce without Heaven or Earth | Physical Strength | Agriculture Very few have been rejected at once... Shanghai Automotive Engine Factory has presented 49 automotive grade chips to solicit domestic alternatives to SAIC | Netherlands | United States | Lingang Pujiang International Science and Technology City | Substitution | Import | Localization | Automotive grade chips Is there still a "flower head" in domestic blockchain?, No Bitcoin, First Blockchain Technology National Standard Released Web3.0 | Blockchain | Domestic These top domestic and international beverage cold drink brands have rolled up like this, in order to welcome the overall recovery of the consumer market as a brand | Sugar Tea | International Making a dojo inside a snail shell allows the city's scraps to make a comeback. This European style garden in Shanghai used to be a "stone" on the road. Shanghai Pocket Park | Sparrow Little Dirty | Making a dojo inside a snail shell 23 industry associations (business and academic) in the Yangtze River Delta have established alliances to provide trade adjustment assistance, and the foreign trade situation is complex and severe. | Trade | Alliance

Regional situation

Shanghai Charity Foundation Successfully Issued First Electronic Donation Receipt Community | Activity | Shanghai Charity Foundation Carry out normalized social theater performance activities, and the "hometown of drama" Songjiang Xinbang will resume stage and social theater | Drama | Songjiang Xinbang How to promote and replicate the "near rail model"? Changfeng Xincun Street Building Party Building 4.0 Model | Building Committee | Jintie The largest single scale near zero energy consumption building in Shanghai will be built, and the construction area of the first batch of "Jiabao Smart Bay" in Jiading New City will start | plot | first batch Jing'an creates "one park, one theme", and the art exhibition "Painting Life and Coloring" opens at Jing'an Sculpture Park to experience | Art | Jing'an The highlights of the Xuhui exhibition area at the first Carbon Expo are frequent, including waste plastic recycling and environmental protection roads, Shanghai's first near zero carbon community, low-carbon | green | community

Viewpoint

"White carbon" is on the rise, and there are many colors of carbon? This is definitely not sensationalism, carbon dioxide emissions, color Where does the trend go: "China-Chic" cultural and creative market status, development trend and innovation path Cultural and creative | Chinese goods | China-Chic He demonstrated the essence of the revolutionary ideology and spiritual qualities of communists, and during his brief 40 years of life, Secretary Yu Xiusong's ideology What is the relationship between the "four major functions" and the "five centers"? Accurately grasp these two key elements | functions | relationships Why mention "Clean Your Plate Campaign" again?, Today's life | leftovers | CDs To find the balance between digitization and greening, experts say that excessive digitization may increase energy consumption. Digital | Green | Digitization

Vision

Celebrating the Second Anniversary of the US Army's Withdrawal, [Looking at the World] Afghan Taliban Armed Security Personnel March Typhoon | Taliban | Afghanistan It's more convenient to buy book exhibition tickets offline today, including ID card, cash, and old-fashioned mobile phones. Lu Xun | Book Exhibition | Mobile Phone These spaces create multiple interactive viewing experiences for citizens and tourists, playing with weekend aesthetics | Design | Citizens The opening ceremony will continue as usual. [Looking at the World] The opening match of the Women's World Cup. A shooting occurred in Auckland City, resulting in three deaths. The World Cup | Event | Opening match World Blood Donor Day: Oriental Pearl TV Tower, Shanghai center and other city landmarks light up Life Red World Blood Donor Day Take the artwork home for a thousand yuan? Many people come to this exhibition for their "treasure hunting" works | gallery | to take home