Xi'an Release: TFBOYS Concert Boosts 416 Million Tourism Revenue Concert | Xi'an | Revenue

Go to a city for a performance

On the evening of August 6th

TFBOYS' Ten Year Promise Concert

To be held at the Xi'an Olympic Sports Center Stadium

Over 100000 fans on and off the field

Gathering here

Ignite with enthusiasm

The Charming Night of the Ancient City of Xi'an

The number of large-scale performances in Xi'an and

Diversity of cultural consumption

Ranked among the top cities in the country

According to official announcement data, starting from April, Xi'an has been promoting the recovery of the entertainment market at an average rate of two large-scale solo concerts per month, and even reached six in July.

According to statistics, there are performances such as TFBOYS concert, Liu Ruoying concert, Chunlang Music Festival, and Qinmahu Horseshoe Music Festival that made their debut in Xi'an in August alone. It is expected that by the end of 2023, 17 large-scale concert tours with 13 groups of singers will be held in Xi'an, ranking among the top cities in China in terms of the number of large-scale performances and cultural consumption diversity.

The reporter visited performance venues such as the Xi'an Olympic Sports Center Sports Stadium, Xi'an Airport Convention and Exhibition Center, Qin Han International Equestrian Center, Xi'an Qujiang Sports Center, and Xi'an Sofitel People's Building Grand Theater and found that the five "interest business districts" with these venues as the starting point and radiating outward for 4 kilometers are quietly changing the traditional tourism pattern in Xi'an. The "Z generation" young people, mainly born in the 1990s and 2000s, are becoming the main consumers of Xi'an's cultural and tourism industry.

After watching "Three Thousand Miles in Chang'an", I have already started to "plant grass in Xi'an", especially the exciting scene in the movie where Gao Shi and Li Bai returned to Chang'an and knocked on the Heavenly Gate, as well as the line "As long as the poem is here, Chang'an will be there", which is still fresh in my memory.

——Ms. Wang, who came to Xi'an for tourism

In my previous impression, Xi'an was ancient and heavy. This time, when I visited trendy areas such as Shuncheng Lane and Nanmen, I found that not only was it full of artistic style, but modern fashion also left a deep impression on me.

——"CC classmate" who came to watch the concert

Let national fans and fans feel it

Xi'an's cultural heritage and urban temperature

What does a concert mean for Xi'an, located inland? Taking the TFBOYS "Ten Year Promise" concert as an example, it not only brings a huge consumer group and traffic attention to Xi'an, but also tests the comprehensive ability of the city.

Data shows that during TFBOYS's "Ten Year Promise" concert, the cumulative number of "wanted to see" by Damai reached 6.78 million, making it the top 1 single concert wanted to see on the Damai platform. From the perspective of the age structure of ticket buyers, TFBOYS's "Ten Year Promise" concert is the most popular among post-2000 users; From the perspective of urban distribution, cross city viewing remains mainstream, with 83% of out of town ticket buyers coming from cities such as Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Zhengzhou, and Changsha.

To welcome the vast number of fans, Xi'an has fully equipped its personnel and coordinated the security, environmental maintenance, facility support, and traffic flow of the venue. At the same time, we also provide comprehensive service guarantees by standardizing the industry consumption market environment, releasing official performance guidelines in advance, adjusting the operation time of buses and subways, providing on-site meteorological services, controlling hotel check-in prices, and advocating civilized and enthusiastic hospitality among citizens.

According to a third-party sampling survey, the pre booking volume of accommodation online in Xi'an increased significantly compared to the same period last year before and after this performance, especially the total order volume for travel from August 6th to 7th increased by 738% year-on-year; The ticket revenue was 35.76 million yuan, directly driving tourism revenue of 416 million yuan. Among them, overnight tourists accounted for 79.73% of the total reception, with an average stay of 2.36 days; 81% of the population are from outside the province. In addition to concert tickets, transportation, accommodation, and catering account for 76%, while shopping, cultural and entertainment, and tourist attractions account for 24%; 48.34% of tourists reported visiting other scenic spots besides the concert, with an average of 2.81 visits.

According to statistics, the number of reservations for the Youku live broadcast of this performance exceeded 2 million, the peak number of online viewers exceeded 1.68 million, and the total interaction volume in the live broadcast room exceeded 104 million. Weibo topic # TFBOYS Ten Year Concert # The daily reading volume was 2.73 billion, with over 2.6 million likes. According to the ticketing market of Damai.com, since the beginning of this year, the total box office of concerts in Xi'an has reached 149 million yuan, ranking 6th in the country in terms of concert box office.

That night, there were a total of 118000 people in and out of the concert venue, both inside and outside the venue were smooth and orderly. After the performance, the audience left in an orderly manner. At the same time, the cleaning staff stayed at their posts and cleaned the environment as soon as possible. Volunteers brought their own garbage bags to pick up the garbage and worked together with the cleaning staff to complete the cleaning work, marking a successful conclusion to this concert.

The management in Xi'an is indeed good. Although there are many people, it won't be too crowded to walk. Everyone is working hard, and the grand finale!

——Netizen Xiaoke

Every intersection in Xi'an will take the initiative to invite people, and local citizens will warmly respond when asked, making me deeply feel the enthusiasm and friendliness of this millennium old capital!

——Netizen Jiaojiao

Upgrade of cultural and tourism consumption

Becoming a new trend in the current development of Xi'an

During the journalist's visit, it was found that many businesses felt the traffic dividend brought by the "interest business circle" created by the concert. The Dongshe Hotel located in Fenxiang is a well-known internet celebrity hotel. Due to its proximity to tourist attractions in the city, its decoration and service combine the cultural characteristics of Xi'an, making it the preferred choice for many tourists from other places.

"The occupancy rate of hotels has remained above 85% this year, and it is even more difficult to find a room during the summer. The hotel's catering revenue has increased by more than 30%." The hotel manager, Haibin, told reporters that according to his observation, with the change in public cultural and tourism consumption concepts, people are spending more time and expenses on healthy and happy cultural and tourism activities, and their willingness to improve their quality of life is also greatly enhanced. The strong demand promotes the flourishing of the cultural and tourism market, greatly stimulating product iteration and innovation on the supply side of cultural and tourism, leading and driving the expansion of the demand side, forming a development trend of synchronous growth and mutual promotion between supply and demand.

During the journalist's visit, it was found that the growth and rise of the new generation of tourism consumers have indeed had a significant impact on the traditional tourism market in Xi'an. The new market demand has given rise to new formats such as metaverse tourism, immersive experiences, mass fitness, sports tourism, medical and health preservation, urban vacations, suburban camping, ice and snow sports, self reading entertainment, museum cultural and creative activities, intangible cultural heritage experiences, archaeological tourism, wonderful film and television performances, and cultural tourism night economy.

Not long ago, the new acrobatic ballet "Swan Lake" created by the Xi'an Warrior Flag Acrobatic Troupe successfully premiered at the Singapore Coastal Art Center, and also helped raise funds for the Singapore "Presidential Challenge Charity Fund". It received praise from Singapore President Halima Jacob and made Xi'an contributions to promoting Chinese culture to go global.

Recently, the General Office of the State Council forwarded the Notice of the National Development and Reform Commission on Measures to Restore and Expand Consumption, which clearly proposed to promote the consumption of cultural and sports exhibitions, increase the supply of large-scale events such as drama festivals, music festivals, art festivals, animation festivals, and concerts. In this regard, Xi'an is undoubtedly at the forefront.

Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, believes that "the successive landing of large-scale multicultural activities in Xi'an not only responds to the national call, but also enriches new forms of urban consumption. Its self-sufficient cultural brand will not only attract a large number of people and drive significant consumption in Xi'an, but also promote new models, new scenes, and new climaxes of urban economic development."