Would you be happy to purchase cultural and creative ice cream from scenic museums?, Selling more expensive than tickets
"Ice cream, 25 yuan per piece." If you were in a regular supermarket, you might think you had encountered an "ice cream assassin," but if you were to exchange it for cultural and creative ice cream from scenic spots or museums, would you be happy to buy it?
This summer, with the recovery of the tourism market, many cultural and creative products from scenic spots and museums are selling exceptionally well. Among them, cultural and creative ice cream, which can both relieve heat and be used as a photography prop, is particularly popular. Leaving aside the design and taste of the ice cream, let's first talk about its price. Taking Beijing as an example, popular tourist attractions such as the Forbidden City, the Summer Palace, the Old Summer Palace, the Temple of Heaven, and Beihai have all launched their own cultural and creative ice creams. The cheap ones cost more than ten yuan, while the expensive ones cost 20-30 yuan. A netizen couldn't help but exclaim, "How come ice cream sells more expensive than tickets?"
The popularity of cultural and creative ice cream can be traced back to 2016, when Beijing Yuyuantan Park launched a cherry blossom ice cream during the cherry blossom festival. The unique design attracted tourists to rush to buy it. Afterwards, the "whirlwind" of cultural and creative ice cream began to sweep across the country, and in the past two years, it has reached new heights.
Some scenic spots focus on realistic landmark buildings, such as the Yellow Crane Tower cultural and creative ice cream, which can be called "ice cream sculptures". The tiles and eaves on the prototype building are all vividly reproduced; Some use the unique flora and fauna of scenic spots as examples, such as the Yuanmingyuan Lotus Ice Cream; There are also cultural relics that rely on the treasures of the town hall and cultural and museum IPs to stand out, such as the drumming and rap figurines of the National Museum, the Four Sheep Square Zun... These cultural relics transformed into ice cream are dignified yet playful, cute yet steady. Holding a cultural and creative ice cream in hand, taking a group photo with ice cream prototypes from scenic spots and museums, and posting them on social networks has become a new option for many tourists to check in.
Compared to ordinary ice cream, cultural and creative ice cream has a more "cultural flavor", with high appearance and social attributes as bonus points. It is reasonable for the added value to be higher than ordinary ice cream. From the perspective of production technology and sales, cultural and creative ice cream usually has a unique shape, making it difficult to produce on a large scale using traditional molds. The rate of defective products and losses is higher than that of ordinary ice cream; We can only rely on offline sales in scenic spots and museums, and due to seasonal factors, overall sales are limited, making it difficult to dilute costs... The combination of multiple factors has led to the cost of cultural and creative ice cream indeed exceeding that of ordinary ice cream. So, there is a reason why cultural and creative ice cream is expensive.
With the acceleration of consumption upgrading, consumers are actually more and more willing to pay extra for the fresh experiences and emotional value brought by "small joys" in life. However, everyone has a scale in their hearts. If the premium is too high, several times that of ordinary similar products, consumers may have to weigh whether it is worth it. In recent years, cultural and creative ice creams have blossomed everywhere, and ordinary flat embossed monochrome ice creams have become popular, losing their freshness; Due to production constraints, the taste of cultural and creative ice cream is relatively single compared to traditional ice cream, and there is no advantage compared to ordinary ice cream. Will tourists who are in a hurry still be easily captured at prices ranging from a dozen to twenty or thirty yuan?
Various signals indicate that the peak of traffic for cultural and creative ice cream has passed, and it is becoming increasingly difficult to create popular products. To break through the bottleneck, one may need to broaden one's mind and put in effort in innovation. After cleaning an ice cream stick, it becomes a beautiful bookmark; Drawing inspiration from the love legend of "Xu Xianbai Niangzi" meeting on a broken bridge to create an ice cream CP; By combining local specialties and introducing specially customized flavors... a little bit of uniqueness may help consumers find a sense of value for money satisfaction.
In recent years, with people's enthusiasm for traditional culture being stimulated, cultural and creative products have rapidly heated up. For scenic spots and museums that aspire to make a difference in this field, it is advisable to broaden their horizons and ideas, improve their IP operation capabilities, find new forms and carriers that carry cultural connotations, and create more beautiful, interesting, portable, and shareable items like cultural and creative ice cream, so that consumers can touch, taste, and feel the taste of culture.
