Will Guangzhou introduce Disney? Official response Disney | Shanghai | Guangzhou
Recently, a netizen left a message online suggesting that Guangzhou should strive for the landing of the third Disney in China.
Screenshot of People's Daily Online
In response to this, the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism stated that Guangzhou is actively seeking cooperation opportunities with large-scale projects such as Disney to promote the development of tourism in Guangzhou and seek the well-being of the people of Guangzhou.
Screenshot of People's Daily Online
The response stated that the settlement of large-scale projects such as Disney has a significant driving effect on the development of the city's tourism industry and the transformation and upgrading of urban consumption. Introducing large-scale projects is also one of the important tasks for the development of tourism in Guangzhou.
Previously, there were rumors of Disney being introduced in cities such as Tianjin, Chengdu, Wuhan, and Qingdao, all of which were refuted one by one.
In fact, in recent years, rumors have been circulating about China's third Disneyland.
At present, Disney has two Disney parks in China: Hong Kong Disneyland and Shanghai Disneyland. There are a total of six Disneyland parks in the world, located in California, Florida, Japan, Paris, France, Hong Kong, and Shanghai, China in order of construction time.
Building a new amusement park means that China will have three Disney parks, and there is currently no precedent in the world.
In addition to Disney, the news of three LEGO theme parks settling in Shanghai, Shenzhen, and Tianfu New Area in Sichuan has attracted widespread attention as soon as it was announced.
Why are international theme parks highly favored by major cities? Can building a theme park alleviate the anxiety of urban tourism development?
Chen Jie, General Manager of Shanghai Lego Amusement Park Co., Ltd., once told the media that China has become the second largest market for theme parks globally, and the growth rate will continue.
Six of the top 25 entertainment/theme parks in the world are listed in China.
Since its opening 7 years ago, Shanghai Disneyland has received over 113 million visitors, with a revenue of over 61.5 billion yuan and an average annual revenue of nearly 9 billion yuan. It is the world's most profitable Disneyland and has created 15000 direct employment opportunities.
The Universal Studios in Beijing, which has been under the influence of the epidemic since its opening, will achieve an operating income of 1.645 billion yuan in the year of its opening in 2021, receive more than 2.1 million tourists in total, and achieve its first quarterly profit in the third quarter of 2022. Not only has it provided over 10000 job opportunities, but it has also driven the development of surrounding industries such as catering, accommodation, and even foot therapy.
Whether it is the contribution of taxes or the peripheral effects brought by the large number of tourists to the regional economy, theme parks are indeed a rich mine. According to the Report on Happy Tourism Trend in Shanghai Disneyland Resort issued by the China Tourism Research Institute, from June 2016 to June 2019, the fixed assets investment of Shanghai Disneyland has increased 0.13% of Shanghai's GDP annually. The consumption of amusement parks contributes an average annual growth rate of 0.21% to Shanghai's GDP, while the consumption of amusement park tourists in Shanghai contributes an average annual growth rate of 4.09% to the city's tourism industry income.
McKinsey's analysis shows that only 27% of Chinese people have visited theme parks, which is less than half of the average level in developed markets. It is expected that the size of China's theme park market will exceed 90 billion yuan by 2025.
It is not surprising that major cities are launching "amusement park competitions" in the face of such a huge market. According to incomplete statistics, in recent years, a total of 24 theme parks under 11 international theme brands have successively entered China. In addition to Disney and Universal Studios, Lego has three theme parks under construction in China, and the French theme park brand Putufu has investment projects in Shanghai and Dali.
Domestic brands are also starting to test the waters. This year, Bubble Mart has reached a cooperation agreement with Beijing Chaoyang Park to create a trendy cultural park that integrates trendy play IP, cultural dissemination, immersive experience, and leisure and entertainment.
In addition to its strong financial appeal, the underlying reason for the intensification of "amusement park competitions" in major cities may also be the lack of urban tourism landmarks. With the "post-90s" and "post-95s" becoming the main consumers, and the supply of urban tourism products becoming increasingly homogeneous, how to attract the younger generation of consumers has become an unavoidable issue for major cities.
