Why Traditional Culture Triggers Youth Resonance Culture | Tradition | Youth

Guangming Review

Author: Mo Jie

Open the door to see a book, wave your hair on the spot to greet "break the ice"; Using calligraphy stories spanning two thousand years to tell the great history of China; Compile characters from famous ancient inscriptions to create a "Celebrity Praise Medal"; The "Preface to the Orchid Pavilion Collection" written by multiple people on site was activated and assembled into a unique collaborative version using technology... Recently, the traditional cultural boutique program of CCTV Central Television launched a new one, aiming the spotlight at Chinese calligraphy with a history of over 3000 years. As soon as the "Chinese Calligraphy Conference" started broadcasting, many stunning and ingenious details were splashed with water.

In the past few years, variety shows with traditional culture as the core content, from poetry and classics to intangible cultural heritage, Quyi, and so on, have continued to capture the attention and love of almost all age groups. Especially young people, they are generous in affirming and praising these programs, giving them extremely high ratings, and repeatedly putting related topics on social media hot topic lists. Zhuyu is ahead, and people have higher expectations for the new works in the "Conference" series. They hope to experience the vast and profound Chinese calligraphy art and the long history of Chinese character development in this journey of calligraphy art, and gain new experiences and beautiful feelings.

The hot pursuit of film and television content promoting traditional culture is not an isolated event, but a microcosm of the ongoing trend of traditional culture among young people today. In recent years, checking in at museums has become a priority arrangement for people to travel, and "visiting museums" has even been rated as a New Year's custom; More and more young people are confidently walking on the streets wearing traditional clothing, resembling a new fashion trend in clothing; On short video platforms, music, opera, dance acrobatics, antiques, and seal cutting have never lacked attention to their popularity. Some even form various interest groups with like-minded individuals to showcase their love for traditional culture

There is still reverence, but it is no longer just a distant view; There is still a threshold for appreciation, but it is no longer shelved. Speaking of beauty, traditional culture is thus integrated into the daily lives of more young people. Although still different from the usage scenarios of ancient people, it does not prevent people from enjoying the aesthetic pleasure and ideological inspiration brought by traditional culture from this relaxation and casualness.

What makes traditional culture so popular among young people? Behind the preference of young people for traditional culture is their unwavering cultural confidence. The new generation of young people were born and grew up in an era of rapid economic growth in China. The significant increase in China's size and voice has enhanced their centripetal force and sense of identity, as well as stimulated their confidence, openness, and tolerance towards traditional culture. Growing up in the context of globalization, the "level up generation" has forged their perception and appreciation of beauty in an open information environment and a broad perspective. They can face the beauty of various cultures with a more peaceful and calm attitude, and also better understand the charm of traditional Chinese culture. Their pursuit of China-Chic and national style is to show their own aesthetic taste and attitude towards life, but also to highlight their own identity and cultural identity. Therefore, "national tide fever" is not only an economic phenomenon, but also a cultural phenomenon.

The traditional cultural genes in young people's bodies are awakened because the traditional culture they come into contact with is "alive", in other words, it is transformed and created through various modern interpretations and innovations. Immersive experience and fashionable expression of traditional cultural variety shows, museum "cloud tours" empowered by digital technology, and various "wonderful nights" of cultural and creative institutions that radiate a wider range of categories... Every such innovative attempt is a collision and integration of tradition and modernity. Aesthetic elements are traditional, while deductive perspectives and tastes are modern; The spiritual core and values are traditional, and their corresponding emotions and themes are present. History is integrated into the present, and tradition resonates with modernity. Young people open their arms to embrace traditional culture, and the latter also gains stronger vitality and vigor in this innovative creation.

What is even more gratifying is that young people are not only loyal fans of traditional culture, but also the main force in innovative expression and dissemination of traditional culture, nurtured by traditional culture. They are increasingly approaching the center of the stage, using their innovative thinking to explore the charm of traditional culture, and modern interpretation of traditional culture with their aesthetic taste and digital literacy, injecting strong vitality into cultural inheritance. I am happy to see the power of cultural inheritance continue to grow, and I am happy to see more ancient charm emerging. Looking forward to the resonance of youth and stirring up more cultural echoes!