Why is summer travel so popular? Demand | Tourism | Economy
How hot is tourism during this summer? There is a saying that goes, "I feel like everyone in my circle of friends is traveling.". As the summer season approaches, the domestic cultural and tourism market continues to be hot this year, and taking advantage of the holiday to visit the beautiful rivers and mountains of the motherland has become the "best choice" for many people.
How hot is this summer? Travel data is skyrocketing
According to the data released by the Civil Aviation Administration of China, the industry completed a passenger transportation volume of 62.428 million in July, a year-on-year increase of 83.7%, setting a new historical high for civil aviation in the month. According to relevant platform data, the note taking strategies for beach bathing and surfing on summer platforms have increased by 320% and 110% year-on-year, respectively. Citywalk search volume has increased by 150% month on month, and note taking strategies have increased by 105%. Since the summer, the number of homestay orders booked on a weekly or monthly basis has increased by over 200% year-on-year. From this year's perspective, the prosperity of cultural and tourism that occurs during holidays has become normalized. It should be recognized that this is a reflection of the growing spiritual and cultural needs of the people in the new stage, and it also puts forward higher requirements for the high-quality development of the cultural and tourism industry.
Cultural, tourism, and leisure upgrades! Summer travel "whole life" various new tricks
The tourism purposes and methods are more diverse and diverse. In recent years, with the improvement of people's living standards and the updating of their concepts, people no longer limit the purpose of tourism to sightseeing. Improving the quality of life and cultural tourism and leisure has become an important component of residents' daily consumption, showing characteristics of popularization and normalization of consumption. Therefore, traditional tourism routes, fixed arrangement models of traditional travel agencies, and traditional sightseeing tours in conventional scenic spots are no longer able to meet people's diverse needs. More personalized self driving tours, more relaxed "summer vacations" and "rural tours", and more experiential "study tours" and "immersive roaming" are becoming increasingly important components of summer tourism.
The performance of the "feast" one after another has become culturally rich and economically hot
The integration of cultural and tourism industries is becoming increasingly close, and various cultural and entertainment product projects have become new hot topics in consumption. In response to the increasing demand for tourism, various regions have timely launched a large number of high-quality cultural and artistic exhibitions, enriching the supply of summer culture and tourism products. Data shows that from June to July, the search popularity for tourism related to the "Music Festival" increased by 460% month on month; From July to August, the total number of large and medium-sized tourism and entertainment projects will exceed 300, and it is expected to receive over 15 million visitors. At the same time, the aggregation effect formed by the performance is highlighted, directly driving the growth of regional passenger flow and a series of consumption such as tourism, transportation, accommodation, and catering. In July, the production index of the national accommodation and catering industry increased by 20.0% year-on-year, becoming an important engine driving local economic growth.
From Special Forces to Literary and Artistic Style, Young People Play "Trendy" Travel New Business Forms
The new consumption model has promoted the improvement and upgrading of consumer formats. With the growth and rise of the new generation of tourism consumers, the greater demand for experience and participation has given rise to new consumption patterns. Deep tourism, comfortable tourism, and cultural tourism have become new directions for contemporary young people to play. A large number of new formats such as metaverse cultural tourism, immersive experience, camping in the countryside, self entertaining entertainment, museum cultural creativity, intangible cultural heritage experience, cultural tourism night economy, etc. are flourishing, and more segmented market products are receiving attention and development. This not only stimulates product iteration and innovation on the supply side of cultural and tourism, leading and driving the expansion of the demand side, but also drives the upgrading of various consumer formats, further boosting the vitality of industrial development.
At the same time, we need to continue the good development trend of the summer cultural and tourism industry, further promote the creation of new demand, guide new consumption, strengthen the expansion of integration breadth, vigorously manage tourism chaos, regulate market order, and promote high-quality development of the cultural and tourism industry with higher requirements.
