Why is "old-fashioned consumption" becoming popular?, Young people cross border to sign up for the "Sunset Red" travel group for consumption | Young people | Sunset Red
A trend of "reverse consumption" among young people is emerging, as young people cross over to sign up for the "Sunset Red" travel group, office workers achieve "eating freedom" in community elderly cafeterias, and "post-00s" flock to senior universities to attend interest classes with "post-60s" desk mates. These trends, which have been mocked by the outside world as "sticking to old-fashioned consumption", have attracted more and more young people to participate. Many users have shared their new experiences of "sticking to old-fashioned consumption" on social media platforms, exclaiming "really fragrant".
The popularity of "sticking to old-fashioned consumption" has truly subverted the traditional impression of young people among the public. In the past, young consumers who were enthusiastic about online shopping either stocked up on daily necessities that could not be used up for a year in live streaming rooms, purchased a luxury item at a high premium with high expenses, or bought a bunch of unnecessary products to fully reduce discounts. But now, young people who pursue experience, trends, and brands have a wonderful intersection with the middle-aged and elderly population in terms of consumption needs and scenarios.
This transformation reflects a shift in consumer attitudes among the younger generation, who are no longer blindly following the trend, but are more focused on practicality and cost-effectiveness, choosing more rational and healthy consumption methods based on their own preferences and needs. The "Sunset Red" travel group offers a full price package, with middle-aged and elderly group members having rich life experience, teaching young people how to cleverly avoid sales; The elderly cafeteria is clean and hygienic, and you can enjoy healthy meals with meat and vegetables for just over ten yuan, easily getting rid of the dependence on takeout; Senior universities offer a wide range of courses, costing five to six hundred yuan per semester, which is much more cost-effective than adult interest classes that often cost thousands of yuan on the market.
Behind the trend of young people indulging in old-fashioned consumption lies a change in the concept of opening up resources, reducing costs, and rejecting excessive consumption. It also demonstrates the strong attraction of middle-aged and elderly consumption formats in pursuing cost-effectiveness and emphasizing practicality. Nowadays, young people not only find the "money saving password" through "reverse consumption", but also unleash more creativity in many elderly products. For example, elderly shoes that are comfortable to wear and not tiring to stand for a long time have won the favor of many office workers. Many young people share the wearing skills of elderly shoes, and there is also a trend of elderly shoe "transformation". Some colors are even sold out by young consumers. In addition, elderly friendly products such as scooters, backrest frames, and bedside tables have also been developed for new purposes by young people, and some elderly toys have also captured their interest.
From a deeper perspective, "sticking to old-fashioned consumption" can help bridge intergenerational consumption differences and become an important force in promoting social consumption upgrading and transformation. In the process of "sticking to old-fashioned consumption", young people not only experience the lifestyle and consumption habits of the elderly, but also gradually adapt and integrate consumption concepts of different age groups. In the same consumption scenario, the wisdom and experience of the elderly inspire young people, and the vitality and enthusiasm of young people help them better participate in social activities. Under the accelerating trend of aging, this can be a beneficial exploration to strengthen intergenerational communication and interaction, and actively respond to population aging.
There is no need to overly worry about whether young people are encroaching on the resources of the elderly when it comes to "relying on old-fashioned consumption". Both the needs of the elderly and young should be seen and paid attention to. In fact, many elderly cafeterias have broken through due to the influx of young people. Through refined services in terms of dining prices, dining time, and even a variety of dishes, they have alleviated business pressure and achieved a healthy and sustainable operation. This win-win situation reminds us that enterprises committed to developing middle-aged and elderly business models should be good at breaking inertia thinking, deeply exploring customer needs, and responding to market changes in a timely manner. Only in this way can they rise up in the silver hair consumption field full of opportunities.
