Why do middle-aged and elderly fans pursue "talents"? Media: Don't easily label them as "lonely" Fans | Video | Scholar
"Laughing at the City" and "Scholar". Video screenshot.
The handsome man of middle-aged and elderly people is a "scholar", and the beautiful woman of middle-aged and elderly people is a "smiling face"! Recently, the top tier internet celebrities of middle-aged and elderly people have gained popularity, and the celebrity chasing style and enthusiasm of middle-aged and elderly people, who are no less than young people, have also sparked online discussions.
According to Upstream News, "Xiucai" and "Yixiao Qingcheng" are both well-known bloggers on a certain short video platform, with over ten million fans. The filming scenes of the two are mostly in rural areas, with delicate hair of the "scholar" in front of the camera, dressed in a suit or shirt, tied with a belt. When the camera approaches, they immediately smile and sing at the same time. "A smile that falls on the city" has long hair and crescent shaped eyes when smiling, often singing and dancing at the same time. The two people's slightly unfashionable videos have attracted a large number of middle-aged and elderly fans. According to the statistics of a platform, male users account for 81.48% and users over 40 account for 77.75% of the fans of "Smile Down"; Among the fans of "talent", female users account for 70.44%, and users over 40 years old account for 79.8%. Grandpa and grandma write short essays for their idols, brush gifts, and even a seventy year old lady spans thousands of miles, insisting on meeting real "scholars". Many young people lament that their parents are also so crazy about chasing celebrities.
"Where the 'scholar' squats my mother, and where the 'city' squats my father!" Netizens are laughing and joking, also worried that the parents may be deceived by many fake accounts online and lose money due to their eagerness to pursue celebrities and do some outrageous things. The concerns of netizens are not unreasonable. In recent years, many online scams have been carried out by impersonating celebrities or creating highly fake accounts. A friendly reminder is entirely appropriate. But there are also some netizens who label elderly celebrity fans as "lonely", saying that watching short videos for the elderly is a boring pastime after being lonely and empty, and chasing celebrities online is not conducive to family harmony. Can elderly people stop chasing stars? Elderly people must be lonely? Many elderly people's lives are as colorful as those of young people, and labeling them randomly is completely taken for granted.
Being able to become millions of internet celebrities and attract numerous elderly fans, on the one hand, is due to having a good appearance and a certain level of singing skills; On the other hand, caught up with the trend of short videos and hitched a ride. But more importantly, their videos and interactive modes are in line with the aesthetic tastes of middle-aged and elderly people, providing them with a down-to-earth way of leisure and entertainment, satisfying their spiritual needs. There are no upright and grandiose speeches, no superior scripted speeches, and no carefully choreographed dialogue, but many parents prefer this simple and relaxed video content. As netizens have said, vulgarity is a bit vulgar, but it is not vulgar, not vulgar, nor vulgar. It does not challenge the moral bottom line of society, let alone violate laws and regulations. It is harmless to chase after stars like this, and it is no harm to brush through short videos like this.
According to data released by the National Bureau of Statistics, as of the end of 2022, there were 28.04 million people aged 60 and above in China, accounting for 19.8% of the national population. Among them, there were 20.978 million people aged 65 and above, accounting for 14.9% of the national population. The annual report of China Mobile Internet 2022 shows that the proportion of Internet users over 51 years old in China has reached 26.4%. In line with the demographic structure, short videos have become the application with the highest proportion of user duration, with a total user duration of 28.5%. How to create more diverse products for the middle-aged and elderly population to meet their leisure, entertainment, and spiritual needs is a social issue that cannot be ignored, and it also contains many opportunities and markets.
Middle aged and elderly people can and should have their favorite top tier internet celebrities. Instead of casually labeling the elderly as "lonely," it's better to take off colored glasses, face their needs and preferences, and take their choices seriously.