Whose carnival is it?, TFBOYS Concert Barley | TFBOYS | Concert

Release time:Apr 14, 2024 15:20 PM

Introduction: Apart from Time Peak Jun and TFBOYS' "Three Little Ones" being the main winners themselves, the exclusive online live streaming rights for this TFBOYS Ten Year Promise concert belong to Youku, and the exclusive ticketing channel is Damai.

Author | Yile Yan, First Financial Publishing Book

The frenzy among TFBOYS fans has been ongoing from ticket grabbing to the start of the performance, and then to the end of the concert.

On August 6th, the TFBOYS Ten Year Promise concert premiered as scheduled at the Xi'an Olympic Sports Center Stadium, with related topics repeatedly trending on Weibo and hotel bookings in Xi'an skyrocketing. The average price of air tickets arriving in Xi'an from August 5th to 6th increased by 10% compared to last week. At the same time, Youku exclusively broadcasted the TFBOYS Ten Year Promise concert online, with over 1.68 million viewers online.

Who is the winner behind the popularity of the TFBOYS Ten Year Promise concert?

How expensive is the ticket to youth

TFBOYS is a Chinese mainland men's singing group founded on August 6, 2013. It consists of three members, Wang Junkai, Wang Yuan and Yiyang Qianxi. When TFBOYS officially debuted, they released a promotional video for their group image titled "Ten Years". They made a ten-year promise with their fans when they debuted. Many fans who have bought tickets say that this is a ticket to youth.

As early as July 24th, tickets for TFBOYS's 10-year Xi'an concert were sold out in seconds. According to the Damai App, over 5.46 million people want to watch the concert. A chat record circulating online shows that the price of a single ticket for the first five rows of the concert is suspected to have been inflated to 500000 yuan, and the price of a first row ticket is suspected to be 2 million yuan. This involves the grey chain of scalpers speculating on tickets.

For this TFBOYS concert, the bidding price for the "scalper" ticket was double the original ticket price. For example, the bidding price for stand tickets ranged from 4000 yuan to 4500 yuan, while the bidding price for infield tickets ranged from 5000 yuan to 5500 yuan. The highest priced ticket in 2013 was originally priced at 6500 yuan. The above quotation is still the "conscience price" of "scalpers", and some netizens have even reported encountering high priced tickets priced at hundreds of thousands of yuan.

The frenzy of fans is not only present at the concert venue. The reporter saw in a video posted by fans on social media that on August 6th, there were many promotional images of TFBOYS in the subway and outside the shopping mall in Xi'an. On August 6th at midnight, many fans outside the stadium were already waiting around the Xi'an Olympic Sports Center Stadium, waving fluorescent sticks and flags, shouting "Happy 10th Anniversary". In order to prevent spectators from rushing in, the entire Olympic Sports Center is equipped with two layers of metal explosion-proof fences, and sharp spikes are also installed on the top.

Wang Junkai, Wang Yuan and Yiyang Qianxi also sent microblogs one after another, calling on everyone to follow the order to enter the site, strictly abide by the on-site regulations, not gather outside the site, and not participate in irrational rescue.

Times peak may become the biggest winner

An industry insider engaged in artist management told First Financial TFBOYS that the organizer of the ten-year concert is TFBOYS's management company, Beijing Times Fengjun Cultural and Art Development Co., Ltd. According to the Tianyancha App, TFBOYS's brokerage was established in August 2009, with Chen Chunhui as the legal representative and jointly held by Wen Sufen and Li Wen.

The current era of Fengjun not only has the TFBOYS combination. In 2019, Time Fengjun launched its second-generation boy band, Time Youth. On August 29, 2018, Time Fengjun officially launched the third-generation trainee development project - Youth Evolution/TF TransFrom Program.

In 2017, Wang Junkai, Wang Yuan and Yiyang Qianxi respectively announced the establishment of their own studios. The scene of the three people performing together gradually decreased, and even rumors about the dissolution of the group appeared from time to time. The peak of the times needed to be clarified from time to time. The last time the three of them worked together on stage could be traced back to the 2020 CCTV National Day Gala. There are also rumors that this ten-year concert may be TFBOYS' last reunion.

TFBOYS held its 10th anniversary concert in Xi'an, which is indeed one of the few group performances completed by three people in recent years. According to media reports, the person in charge of Time Fengjun previously responded to why there were few collaborations among the three individuals after 2019, saying, "I have regrets in the operation of the TFBOYS combination because we lack experience and the reasons for the rare collaborations are also complex."

Who else is making money on the industry chain?

Except for Time Peak Jun and the three members of TFBOYS themselves who are the main winners, the exclusive online live streaming rights for this TFBOYS ten-year concert belong to Youku, and the exclusive ticketing channel is Damai. Youku and Damai are both owned by Alibaba Entertainment. Obviously, Alibaba Entertainment is also a beneficiary of this concert.

Youku has over 2 million exclusive online reservations, with over 1.68 million online viewers and a total interaction of over 100 million, breaking the record for online performances in 2023. There are two packages available for the Youku online paid live broadcast of this concert. Package 1 is the main stage of the concert, priced at 39 yuan, and Package 2 is a full seat concert, priced at 99 yuan.

In addition, the clothing brand VOBA serves as a partner for TFBOYS's 10th anniversary celebration. The Tmall flagship store of this brand has 192000 fans and mainly sells the TFBOYS ten-year co branded series, with a single product price ranging from 200 yuan to 400 yuan. It also sells various co branded peripherals.

In addition to the various parties making money on the surface, there are also scalpers in the concert industry chain who are digging for gold in the dark. "Unable to grab tickets" has become the hottest keyword in the summer concert market this year. Of course, there is also a portion of the votes flowing towards scalpers. In the concert industry, the existence of scalpers has become a persistent problem. From big name pop singer concerts, to talent show celebrity concerts, and even to concerts derived from movies and TV dramas, scalpers can be purchased on their respective second-hand platforms. The relevant departments have noticed the phenomenon of scalpers, and the Ministry of Culture and Tourism has issued a call to increase efforts to crack down on scalpers for illegal ticket hoarding and scalping.

TFBOYS's concert has also boosted local hotel tourism and transportation consumption in Xi'an. According to Ctrip data, the TFBOYS concert led to an overall search volume increase of over 800% for hotels in Xi'an on August 5th and 6th, with orders doubling month on month and local scenic spot ticket bookings increasing by over 38 times. From August 5th to 6th, about 1000 planes flew to Xi'an Xianyang International Airport, with an average ticket price of 1226 yuan to Xi'an, an increase of 10% compared to last week. Driven by the concert, the search for tickets increased by nearly 20% compared to last weekend.

The latest data from Feizhu shows that in the past week, the number of hotel bookings in Xi'an from August 5th to August 6th has increased nearly 50 times compared to the same period last year. A series of large-scale offline events, including the TFBOYS Ten Year Promise Concert, ACC Anime and Game Exhibition, Deyun Society Xi'an Special Session, Horseshoe Music Festival, and 2023 LPL Summer Post Season Finals, have led to five "interest business districts" with venues such as Xi'an Olympic Sports Center Stadium, Xi'an Lingang Exhibition Center, Qinhan International Equestrian Center, Xi'an Qujiang Esports Center, and Xi'an Sofitel People's Building Grand Theater as the starting point, radiating 4 kilometers outward. "Tonghao" can be found in the music circle, trend circle, cross-talk circle, animation circle, and esports circle.

A reporter from First Financial News recently saw in Xi'an that it is difficult to find a room in a popular area of hotels. Mid range hotels that were originally priced at over 300-500 yuan per night can now increase in price to over 800-1000 yuan per night. And fans also drive local dining, shopping, and tourism consumption.

"Large scale multicultural activities have gradually landed in Xi'an, which not only enriches new forms of urban consumption, but also brings together a large number of people and drives significant consumption with its self-sufficient cultural brands. At the same time, it will also promote new models, new scenes, and new highs in urban economic development." Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, said that the integration of tourism and performing arts is a product of new consumer demand and an inevitable choice in the era of experiential economy.

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