Which cities are the most popular?, This year or the hottest summer vacation in the past five years for parent-child travel, customer flow, and cities

The Dragon Boat Festival has just passed and is about to enter the peak summer tourism season. In the past few years, due to the impact of the epidemic, summer tourism programs have always come to an end. However, this year, as consumer recovery enters, after the May Day and Dragon Boat Festival tourism markets exploded, the summer market is undoubtedly more anticipated by the industry.

According to current statistics from tourism companies such as Ctrip, Tongcheng, Tuniu, Lvmama, Feizhu, Qunar, and Chunqiu, the heat of the summer market in 2023 is expected to fully surpass that of the same period in 2019, with parent-child tourism becoming the absolute mainstay. The Ctrip platform's summer parent-child orders have increased by more than 7 times year-on-year.

Summer travel ahead of schedule to peak, parent-child travel fully recovers

This year's Dragon Boat Festival holiday has seen a strong recovery in the tourism market. The end of the Dragon Boat Festival holiday also marks the official arrival of the summer tourism season.

On June 16th, the daily GMV of Tuniu's "6.16" membership day exceeded 39 million, and the daily GMV steadily increased for seven consecutive months; The GMV of vacation products exceeded 34 million, an increase of 37% compared to the May 16th member day. In Tuniu's "6.16" member day vacation product bookings, summer travel orders account for a higher proportion.

According to the latest booking data from Tuniu, domestic long-distance travel has dominated summer tourism consumption this year, with a travel volume accounting for 61%. There is a strong demand for travel themes such as parent-child tours and summer vacations. Among the users who have booked summer trips at Tuniu so far, the proportion of parent-child trips has reached 58%.

The latest "2023 Summer Travel Outlook Report" from Tongcheng Travel shows that summer parent-child travel will experience a comprehensive recovery in 2023, and the number of trips is expected to exceed the same period in 2019. The proportion of parent-child passenger groups for civil aviation and railway passengers during the summer of 2023 will exceed that of the same period in 2019.

The comprehensive return of students and parent-child customers is an important sign of the return of the summer peak season model. According to data from Tongcheng Travel, the proportion of parent-child passengers in the summer civil aviation passenger flow is expected to reach 10% in 2023, and the proportion of parent-child passengers in the railway passenger flow is expected to reach 8%, both of which are expected to reach the highest level since the same period in 2019.

The proportion of summer parent-child travel product orders on Qunar platform is close to 40%, an increase of 1.6 times compared to 2019. According to Ctrip statistics, the booking volume of summer travel research and learning products has exceeded the same period in 2019.

Tongcheng Travel predicts that the peak summer passenger flow this year will occur in three time periods, namely around July 2nd, late July to mid August, and around September 3rd. The comprehensive return of students and parent-child customers will be a major highlight of summer travel this year, with Guangzhou, Beijing and other places having the highest passenger flow.

Based on the analysis and prediction of big data on same journey travel, it is expected that the proportion of summer student customers will reach 33% in 2023, exceeding the level of the same period in 2019. The travel needs of student groups are mainly concentrated at the beginning of summer vacation and the beginning of school. At the same time, graduation travel, family parent-child travel, etc. have also increased the proportion of student groups. In addition, the migration of left behind children between their place of residence and their parents' work sites is also an important component of summer student traffic.

Which cities are the most popular

With the comprehensive return of parent-child and student customer groups, the overall composition of popular summer travel sources and destinations will gradually return to the pre epidemic pattern. At the same time, the opening of new high-speed rail lines and the construction of cultural and tourism facilities will increase the summer travel heat of related destinations, coupled with the new trend of tourism consumption chasing "unpopular and personalized", it is expected that a number of "dark horse" destinations will emerge.

According to the booking data from Tuniu, users in Shanghai, Nanjing, Beijing, Guangzhou, Tianjin, Hangzhou, Shenzhen, Wuhan, Chengdu, Suzhou and other places have a stronger enthusiasm for traveling, and the number of trips ranks among the top of the "popular source of summer travel" list.

This year's summer travel booking data shows a significant growth trend in user travel distance and travel days. In terms of travel days, users who choose 5-6 day itineraries account for 28% of the total number of vacation trips, followed by 3-4 day and 7-8 day itineraries, accounting for 25% and 17% respectively. In addition, over 8% of users chose to travel for more than 10 days.

In terms of travel distance, according to Tuniu statistics, domestic long-distance tourism accounts for the majority of summer tourism consumption, with 61% of trips made. Next are peripheral tourism and outbound tourism, accounting for 19% and 20% respectively. This proportion is expected to show significant changes as the peak of peripheral travel booking arrives after entering the summer.

In terms of domestic long-distance travel destinations, Yunnan, Xinjiang, Beijing, Gansu Qinghai Connection, Hainan, Inner Mongolia, Guangxi, Sichuan, Jiangsu, Shaanxi and other destinations have a higher demand for consultation and booking. As some regions gradually enter the "barbecue" mode, users have a strong demand for summer vacation and cooling, and summer destinations such as Yunnan, Xinjiang, Gansu, Qinghai, and Inner Mongolia have significantly increased their popularity for travel.

In terms of peripheral tourism, users from Beijing, Shanghai, Zhejiang, Jiangsu, Guangdong, Hebei, Anhui, Chongqing, Sichuan, Tianjin and other places have a stronger enthusiasm for traveling.

In terms of outbound travel, destinations such as France, Switzerland, Italy, Greece, Spain, Portugal, Maldives, Thailand, Singapore, New Zealand, Indonesia, etc. are popular choices.

It is worth noting that according to the comprehensive calculation of the data center of the Ministry of Culture and Tourism, during the just passed Dragon Boat Festival holiday, there were 106 million domestic tourism trips in China, a year-on-year increase of 32.3%, and it has recovered to 112.8% of the same period in 2019 according to comparable standards; Realized a domestic tourism revenue of 37.31 billion yuan, a year-on-year increase of 44.5%, and restored to 94.9% of the same period in 2019 according to comparable standards. That is to say, the number of tourists during the Dragon Boat Festival holiday exceeded that of 2019 before the epidemic, but tourism revenue is close to the same period before the epidemic, indicating that the recovery of tourism consumption expenditure is still slower than the recovery of tourists. "The main force of summer tourism is parent-child family tourists. Compared to the Dragon Boat Festival tourist group, the parent-child tourist group is a multiplier effect that one person can drive the consumption of a family. Therefore, the average consumption of summer tourists may increase." Zhao Huanyan, the chief knowledge expert of Huamei, analyzed.