Where is the road after the explosion? People's Daily commented: "Village BA" and "Village Super" have become popular

Release time:Apr 15, 2024 20:17 PM

At the end of last month, Guizhou's "Village Super", which was popular all over the internet, welcomed the finals. In the end, Chejiang Yicun team narrowly won the championship with a total score of 6:5, marking a successful conclusion to this exciting competition that lasted for more than two months and consisted of 98 matches. At present, the Northwest Division competition of "Village BA" is also blowing the whistle in Guyuan, Ningxia, and is in full swing. From last year to this year, "Village BA" and "Village Super" have become popular throughout the internet, and after constant surprises, people are also thinking about their future development paths.

Why do people like rural sports events? Grounding and vitality are the main reasons. At the "Village BA" and "Village Supermarket" events, there were not only people from all walks of life sweating and chasing their dreams, but also the "unfashionable" scene with unique rural characteristics: before the game, people came into the arena, dressed in national costumes, carrying special food on their shoulders; At halftime, Dong ethnic songs are sung in unison, and various dances are showcased in turns; In the audience room, specialty foods such as glutinous rice, pickled fish, and rolled noodles nourish the taste buds to entertain tourists. The ethnic and regional characteristics are abundant, with delicious food and beautiful scenery, fully mobilizing the audience's senses, enriching the elements of sports competitions, and showcasing the unique charm of rural sports events.

Why did rural sports events first become popular in Guizhou? On the one hand, it is due to a good foundation of the masses and a large number of participants. The "Village BA" in Taijiang County, Guizhou Province originates from the annual "New Food Festival". The locals love basketball and have a custom of "playing basketball first during festivals". Due to the popularity of "village supermarkets" in Rongjiang County, Guizhou, local residents have spontaneously organized outdoor sports matches since the 1990s. On the other hand, it benefits from adhering to the principle of the masses as the main body and highlighting local characteristics. The government is in place without overstepping its position, and the masses do not add color or chaos. It fully integrates ethnic and intangible cultural heritage, and together gathers to become the "magical code" for the popularity of rural sports events.

What has "Village BA" and "Village Super" left for the local area? In the past, it was just a leisure and entertainment activity for the villagers, but now it has become a cultural phenomenon that the whole network pays attention to, bringing new opportunities for the integration of culture and tourism to the local area. Taking Rongjiang as an example, it received 1.07 million tourists in May this year, a year-on-year increase of 39%, and achieved a comprehensive tourism revenue of 1.241 billion yuan, a year-on-year increase of 52%. Meanwhile, with its nationwide popularity, it has become possible to drive local agricultural specialty products out of the market. Rural sports events have not only become a business card for local external promotion, but also a channel for people to re understand the countryside and unite development efforts. The new appearance of the countryside, which carries nostalgic memories and reflects the bustling life, is fully displayed, and the spirit of happy sports, confidence, and sunshine is uplifted. From emitting heat to gathering popularity, it is not only a sports event, but also rural construction.

The answers to the above three questions have already made the way out for rural sports events clear on paper. If we want to continue to go forward and go further, we still need to adhere to the concept of "people's sports run by the people and run sports well for the people", retain the strong "village flavor" and lock up the "unfashionable" layer by layer. Looking at the whole country and promoting rural sports events, we cannot simply copy and paste the successful experience of Guizhou. Instead, we must base ourselves on local resource endowments and development foundations, adapt to local conditions, guide according to the situation, and attach importance to the audience base, ensuring strong participation and high grafting ability, and promoting urban-rural coordination and linkage.

Hot, not just basketball and football. Since the beginning of this year, rural sports events have flourished, with multiple dragon boat competitions and the "village volleyball" in Wenchang, Hainan, continuously presenting exciting scenes. By leveraging characteristic competitions to attract traffic and drive the integrated development of local agriculture, culture, tourism, and sports, it has become a common choice for many places. At the same time, the trend of using the prefix "village" has also spread beyond sports, with "village evenings" and "village beauties" emerging one after another. Accurately connecting with personalized and segmented markets, exploring cultural and sports activities and peripheral products that meet one's own needs, and creating a unique "rural IP", has opened up new ideas for rural revitalization, which is highly anticipated.

Previously, a reporter went to Chejiangyi Village in Rongjiang County, where the champion team of "Village Super" was located, to interview the local villagers and ask them: What if "Village BA" and "Village Super" are no longer popular? Yang Yonglan, a fruit seller, answered calmly, "Then move the stall back. Don't do business without a 'village supermarket'?" Truck driver Yang Yongli, a staunch cheerleader in the village, widened his eyes in confusion when he heard this question. "The heat is gone, don't you play football anymore?" The simple and sincere answer showed us that as the popular rural sports competition came to an end, the local people's sincere love for sports and life continued. Sports set up a platform where local culture and fireworks gather, and the traditional "sending culture to the countryside" is becoming "cultivating culture in the countryside". The fertile soil in rural areas not only produces one meal and one vegetable, but also nourishes a vibrant and distinctive culture, and nurtures the spiritual power of rural revitalization.

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