What sparks can the global "street" power spark when Europeans "encounter the Dragon Boat Festival"? Paris | Seasons | Europeans

Release time:Apr 13, 2024 21:45 PM

"The fifth of May is the Dragon Boat Festival; the door is filled with wormwood; Zongzi is eaten and sugar is sprinkled; the dragon boat is launched happily." As one of the four major traditional festivals in China, the Dragon Boat Festival has passed through thousands of years of washing, and has condensed the broad and profound Chinese excellent traditional culture. How much do Europeans know about the Dragon Boat Festival, the first traditional Chinese festival to be included in the world's intangible cultural heritage? Coincidentally during the Dragon Boat Festival, a popular journalist from the European Central Station launched a "punch challenge" to see what kind of sparks can be triggered when Europeans "encounter the Dragon Boat Festival"?

In this "touch fist challenge", once passers-by accept the challenge, they can immediately "touch" a fragrant Zongzi held in the hands of reporters. Zongxiang wafts onto the streets of major European cities such as London in the UK, Paris in France, Rome in Italy, Berlin in Germany, Madrid in Spain, Brussels in Belgium, Athens in Greece, Stockholm in Sweden, and Warsaw in Poland. Many interviewees were pleasantly surprised to encounter Chinese Dragon Boat Festival cuisine and appreciate traditional Chinese culture at their doorstep.

What sparks can the global "street" power spark when Europeans "encounter the Dragon Boat Festival"? Paris | Seasons | Europeans

Chinese traditional festivals have taken root in Europe

"Encountering the Dragon Boat Festival" punch guessing competition has aroused the interest of many respondents and their enthusiasm for participation is very high. How do Chinese people celebrate the Dragon Boat Festival? For the four options of eating Zongzi, dragon boat racing, wearing sachets, and eating dumplings, many respondents chose to eat dumplings. An uncle in Warsaw, Poland, joked that he felt that Chinese people would eat dumplings on all festivals.

In street interviews, the level of understanding of Chinese culture among many European people surprised the reporter. An old man in Athens recognized "this is Zongzi" at a glance and said, "I haven't seen it for a long time, I miss it very much". He said he has been to China and knows how beautiful West Lake is, so he is looking forward to going to the beautiful West Lake to watch the dragon boat race during the Dragon Boat Festival.

A Warsaw uncle blurted out the name of patriotic poet Qu Yuan during an interview, stating that he was very interested in Chinese history and traditional culture and had read some books on this topic.

In countries such as the UK, Germany, France, Luxembourg, etc., there is a tradition of holding dragon boat races before the Dragon Boat Festival. At the event venue, with crowds of people and loud drums and gongs, Chinese and foreign athletes competed together, and this event also attracted many local fans.

Most people who accept the "punch challenge" have expressed that they have watched and really enjoy the Dragon Boat Festival dragon boat race. A French interviewee said that she is a loyal fan of the dragon boat race and watches it every year in Paris, which further deepens her love for traditional Chinese culture.

European people immerse themselves in experiencing the customs of Dragon Boat Festival

Even people who don't know about Dragon Boat Festival and haven't seen Zongzi are very happy to see this special holiday gift. They want to taste the fragrant Zongzi immediately after they get it, and seriously ask about the tasting method, even the production method. They show great enthusiasm and love for Chinese traditional culture.

Through an immersive experience of the Dragon Boat Festival culture, some respondents expressed a deeper impression of Chinese festival customs. A German girl heard about the customs of the Dragon Boat Festival and said she really wants to fly to China and experience traditional Chinese festivals with the local people. She believes that it is the best way to experience the authentic Chinese culture firsthand.

Some interviewees began to talk incessantly about their country's traditional festival customs, including how to celebrate, what food to eat, and what decorations to wear. A Spaniard said that during traditional festivals, they also gather together like Chinese people, enjoying the joy of family reunion.

The respondents who participated in the "Punch Challenge" all tried to send Dragon Boat Festival blessings in Chinese. Although the pronunciation was not easy for them, they were willing to try again and again, and cheer and celebrate their final success. In Brussels, a group of children even took the initiative to sing local songs in Dutch, hoping to send Dragon Boat Festival blessings to the Chinese people.

The multilingual dissemination in multiple European countries has attracted much attention

Starting from June 11th, the "Global Street Power" European "ChinAround" series of internet celebrity programs have been linked to multiple multilingual integrated media platforms in Europe for dissemination. The programs have been broadcasted and received widespread attention on platforms such as the "Yaoyang Channel" internet celebrity platform account of the European Central Station, the English version of the multilingual platform "Going", the CMG overseas image festival account, and the CGTN Europe social media account, covering over 3 million audiences in Europe with approximately 100000 views.

Producer Jiang Qiudi

Editor in Chief | Xu Qi

Planning | Yang Jingjing

Production | Song Liang, Li Yaru

Director | Hao Xiaoli, Li Guannan, Li Yaoyang, Xue Jingmeng, Zhu Xili

Reporter | Bai Jie, Liao Junhua, Ruan Jia, Wen Xuming

Camera | Lv Mu and Li Chunyuan

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