What is the "traffic password" for Xi'an's booming cultural and tourism industry, which is open, inclusive, and attracts visitors from all directions? Culture | Tourists | Password

Xi'an, formerly known as Chang'an, is one of the important birthplaces of Chinese civilization and the Chinese nation, and also the eastern starting point of the ancient Silk Road. Thirteen dynasties have established their capitals here in history. The Tang Dynasty poet Lu Zhaolin's poem "Chang'an Avenue is narrow and slanting, with green cows, white horses, and seven fragrant carriages" showcases the vast picture of prosperous social life in Chang'an.

Xi'an: Multicultural Gathering in Chang'an

Xi'an is also designated as a "World Historical City" by UNESCO. Its rich historical relics and profound cultural heritage make it one of the best tourist destinations in China. Poking videos and experiencing the charm of diverse cultures gathering in Xi'an ↓↓↓

since this year on

The consumer market in Xi'an continues to heat up

As a popular tourist city, Xi'an has updated city landmarks such as the ancient city wall and the Qin Shi Huang Mausoleum Museum since the beginning of this year, attracting visitors from all directions with an open and inclusive attitude, actively creating new consumption scenes, and promoting the continuous heating of the consumer market. How hot is it really? A set of numbers to understand ↓↓↓

According to travel data, in the past June, the daily average number of flights at Xi'an Xianyang International Airport exceeded 900, and the daily average number of passengers transported exceeded 120000. During this year's Dragon Boat Festival holiday, China Railway Xi'an Bureau sent a total of 2.383 million passengers, and the order volume for the Dragon Boat Festival holiday to Xi'an increased by 199% year-on-year.

In the past three months, the booking volume of Xi'an scenic spots has increased by 60% compared to 2019. Popular scenic spots include the Qin Shi Huang Mausoleum Museum, Shaanxi History Museum, Xi'an City Wall, Huaqing Palace, Huimin Street, and Datang Furong Garden.

Business data shows that in the first five months of this year, the retail sales of consumer goods for enterprises above designated size in Xi'an, namely large and medium-sized commercial enterprises above designated size, reached 101.831 billion yuan, a year-on-year increase of 9.6%. From the perspective of consumption types, the retail sales of goods reached 95.63 billion yuan, a year-on-year increase of 7.9%; The catering revenue was 6.201 billion yuan, a year-on-year increase of 45.5%. From the perspective of product categories, the retail sales of gold, silver, jewelry, smartphones, and new energy vehicles above the quota increased by 32.4%, 34.2%, and 105.9% year-on-year, respectively.

Everyone has a Chang'an city in their heart

Xi'an neither borders nor borders the sea, but relies on its rich historical and cultural resources to frequently expand its influence. How hot is the cultural and tourism market in Xi'an? Let's go take a look together.

Thousands of miles to Chang'an

New check-in scenarios

The popularity of cultural and tourism consumption in Xi'an cannot be separated from the deep exploration of traditional culture, integration and innovation, and rich supply in the local area. Here, there are both historical and cultural gathering areas such as the well-known Tang Dynasty Night City, Chang'an Twelve Hours, and the Tang Dynasty Furong Garden, as well as emerging consumption scenarios such as "cultural catering" and "study tourism", attracting tourists to check in.

Chang'an beef patties, Tang Dynasty peony dishes, and many tourists travel thousands of miles to Xi'an just to taste the hottest "brush pastry" at present. Accompanied by the lively calls of "waiters" and "shopkeepers", dishes with cultural connotations are presented to consumers one by one. In Xi'an, many restaurants have launched Shaanxi cuisine with Tang style and charm, and will explain the historical stories behind the dishes to tourists one by one.

The reporter saw at the entrance of a restaurant that although it was just time for dining, the diners had already lined up in long lines, and the merchants had specially arranged various forms of cultural performances to avoid the boring waiting of tourists.

Foreign tourist Tian Yue: Actually, we already came once last night, but we had to rank over 100 at that time. It would be better if we could also be exposed to culture while traveling.

Sun Xijun, the head chef of a restaurant in Xi'an: Nowadays, people's living standards have improved. He not only stays at eating well, but also wants to eat with atmosphere and culture.

In addition to shaping new consumption scenarios, traditional popular tourist destinations are also striving to expand their interaction space with tourists.

Huang Siyu, a staff member of the Social Education Department of the Qinling Museum, and his colleagues will popularize relevant knowledge to tourists who come to visit or study the Terra Cotta Warriors almost every day. Today's lecture is about the restoration of the Terra Cotta Warriors. Tourists can experience the restoration process by using the imitation Terra Cotta Warriors model. This is also the most popular series of research and popularization activities launched by the Qinling Museum.

In addition to learning about the Terra Cotta Warriors, the Qinling Museum also launched a variety of research and experience projects for different groups, such as learning to write Qin Xiaozhuan and experiencing Qin costumes. After experiencing the shock of the Terra Cotta Warriors, tourists can strike while the iron is hot, further deepen and enrich their understanding of history and culture, thus bringing visitors a different experience from the past.

Data shows that since the summer vacation, the average number of research teams visiting the Terra Cotta Warriors has exceeded 5000 per day, which has driven the sales of tickets, explanation programs and various cultural and creative products.

Innovation Park Experience Activities

Boosting popularity and promoting consumption

Qujiang New Area, located in Xi'an, Shaanxi, is a new urban development area dominated by cultural and tourism industries, and also an important carrier area for Xi'an to build an international metropolis. This place is rich in historical and cultural resources, with numerous scenic spots and historical sites, such as the Big Wild Goose Pagoda, the Datang Furong Garden, and the Qujiangchi Ruins Park, all of which are popular destinations for Chinese and foreign tourists. While fully utilizing existing cultural and tourism resources, Xi'an is also striving to create a number of new cultural and tourism landmarks that are both humanistic and modern in aesthetics. As a result, a group of distinctive and unique consumption scenes and new business models have emerged, which are loved by citizens and tourists. Among them, the Xiying Film Park located in Qujiang New Area is a representative of it. How popular is it there in the scorching summer? What are the rich and colorful activities now? Let's follow the journalist's footsteps and take a look together.

The new business model of the Silk Road

New Cultural and Tourism Experience

In addition to its long history and strong cultural atmosphere, Xi'an also has a distinct label. As the starting point of the ancient Silk Road, this place was once an important gathering place for merchants and commodities from various countries. Nowadays, as China's ties with Central Asian countries become increasingly close, new forms of business and business opportunities along the Silk Road have emerged one after another.

At the recently opened Central Asian Countries Commodity Museum in the Chanba Ecological Zone of Xi'an, the reporter saw a scene of crowds, and many citizens were choosing their favorite products. Biscuits, chocolates, and beverages produced in Kazakhstan and other countries are deeply loved by consumers.

Xi'an citizen Li Xin: Bringing our good products from China to other countries and bringing products from other countries to China is a great way of communication.

The Central Asian Countries Commodity Museum was officially put into operation on the eve of the China Central Asia Summit held in Xi'an in May this year. Currently, more than 700 types of goods from seven countries are displayed and sold here. Since its opening, it has sold tens of thousands of items, with a daily retail sales of approximately 10000 to 20000 yuan.

In addition to the Central Asian countries' commodity halls, there are also many shopping malls or supermarkets in Xi'an that have Silk Road commodity halls or counters. Nowadays, a large portion of the flour and cooking oil used in the noodles eaten by Shaanxi people are produced in Central Asian countries.

The convergence of diverse cultures in Xi'an not only brings about the popularity of imported goods consumption, but also nourishes spiritual and cultural values. The live performance of the song and dance drama "The Legend of Camel Bells" on stage, set in the prosperous Tang Dynasty, tells the story of the commercial camel caravan bravely exploring the Silk Road. By presenting light, shadow, virtuality, and reality in sequence, accompanied by thrilling stories, the audience exclaimed their satisfaction.

Non local tourist Nie Ziqi: Regarding the Silk Road, we have talked about it before in our history class, and now it is presented to us again in the form of a performance. I think our understanding has become more profound.

Data shows that since the release of the show, the venues have been fully booked, with a total of over 3500 performances and over 16 million visitors received.