What are the new changes in the consumer market? Mid year consumption observation visited the agricultural market, commercial district, and consumer market

According to data from the National Bureau of Statistics, the total retail sales of consumer goods in China increased by 8.2% year-on-year in the first half of this year, and the contribution rate of final consumer expenditure growth to economic growth reached 77.2%, playing an important role in promoting economic recovery.

Continuously improving consumer infrastructure, innovating and optimizing consumption scenarios, and driving active consumption among urban and rural residents in various regions, in addition to policy support, financial assistance is also essential. Let's take a look at the new changes in the consumer market together.

Hangzhou, Zhejiang

Traditional commercial districts transform into "trendy new landmarks"

In the first half of this year, building smart business districts was an important measure to promote consumption in many places. To support the construction of smart business districts, the government and local governments have increased their capital investment, and banks have also increased their credit support. What exactly does a smart business district look like? What new experiences can it bring to consumers?

This shopping center, located in the Hubin commercial district of Hangzhou, has recently been revitalized and opened. Upon entering the mall, the reporter found that the most popular areas are the "creation space" where various small items can be made by hand, and the customers are mostly young people. Before the renovation, the biggest headache for this mall was the low passenger flow and low merchant occupancy rate.

Zhou Bin, General Manager of Hangzhou Hubin 88 Shopping Mall: At that time, the positioning was relatively vague, and the products were relatively homogeneous. The overall daily passenger flow was about 5000 people, and the investment rate of the entire project was approximately in the range of 40% to 50%.

The inability to attract customers and the increasing number of merchants withdrawing can lead to a vicious cycle over time, which is also a dilemma faced by many traditional shopping malls. What should we do?

The local business department organized a special team to integrate and analyze 23 major data items such as pedestrian flow, vehicle flow, and payment in the shopping mall. Combined with the business model, customer group, and consumption profiles of the Hubin commercial district, a renovation plan was proposed.

Jing Danqun, Deputy Director of the Circulation Department of the Department of Commerce of Zhejiang Province: Through customer profiling and statistical analysis, we can see that the proportion of consumers born in the 1990s in the Hubin commercial district exceeds 50%, and even exceeds 55% during holidays. When guiding the layout and adjustment of commercial districts, we need to match more suitable and more experiential formats for young people to meet the consumption habits of the customer group.

The shopping mall has redefined the theme of "China-Chic+Asian Games", created a business space for fun, and introduced more than 60 brands. During the trial operation period, the rental rate of the mall's stores reached 96%. Passenger flow increased by 365% year-on-year; After its official opening in early July, sales increased by 290.2% year-on-year.

Tianjin: Transforming Old Factory Buildings into Creative Stores

Historical districts are rejuvenated with new vitality

Those who have been to Tianjin will definitely be deeply impressed by its historical style and architectural complex. In June, Tianjin released an action plan, proposing to polish the historical and cultural business card of "Western style buildings" and create a distinctive consumption scene for the "International Architecture Expo".

The "Small Western Buildings" architectural complex on the Five Avenues with a hundred year history is also known as the "International Architecture Expo". But previously, this place was mostly residential and office spaces, and tourists who came here often ended their visit in just one or two hours. How to protect the architectural style while retaining tourists and making consumption come alive?

This abandoned old factory building adjacent to the "Small Western Buildings" group on Fifth Avenue has attracted the attention of the Fifth Avenue Management Committee. After renovation, 26 creative stores of all sizes have emerged here. The combination of dilapidated industrial style and characteristic small shops exudes a literary and artistic style, becoming a new "internet celebrity" on Five Avenues.

The old factory has transformed into a popular check-in spot, while also activating the consumption potential of "small western-style buildings". Transforming tourists from "taking photos and then leaving" to seeing the scenery, savoring history, tasting coffee, and strolling around the market, they can't do without it for most of the day.

Li Yajing, Deputy Director of the Fifth Avenue Management Committee in Heping District: After the old buildings have regained their vitality, it not only enhances the vitality of the Chongqing Road area, but also explores and attempts the development and utilization of the entire Five Avenue cultural tourism area, as well as the old buildings in Tianjin.

Between the small western-style buildings, there are distinctive restaurants, creative shops, and fashionable elements such as lawn coffee, vintage car shows, and trendy markets. At the same time, an immersive drama exhibition has been launched inside the Western style building, allowing tourists to experience the historical and cultural heritage of the building firsthand.

Shandong Xintai: Smart Empowerment

Make wholesale markets for agricultural and sideline products smarter

"Intelligence" empowers not only urban commercial districts with new vitality, but also transforms traditional agricultural markets into modern wholesale markets for agricultural and sideline products. The transformation of traditional agricultural markets not only enhances the shopping experience of local people, but also injects new vitality into economic development.

At two o'clock in the morning, the agricultural batch market in Qingyun Street, Xintai City, Shandong Province has started to be lively. On the big screen, the national average price of fruits and vegetables, the average trading price, trading volume, and daily sales champion data in this market are all updated in real-time. Behind the data is the "Smart Agricultural Batch" system developed by the market in cooperation with China Construction Bank. Starting from upgrading the settlement system of merchants, it gradually expands to help the market monitor and record buying and selling behavior in real time, quickly carry out logistics support, and achieve traceability of agricultural products, making consumers feel more at ease when buying.

The "Smart Agricultural Batch" system not only makes agricultural product transactions more transparent and secure, but also provides more services for market merchants.

Building a platform for agricultural products to achieve "buying nationwide and selling nationwide"

The smart agricultural product wholesale market in Shandong Xintai is the first smart market in Shandong Province. By using the technology of "Internet+Internet of Things+Information", the market has established cooperative relations with many large domestic wholesale markets and built a nationwide sales platform.

Lou Xia, Director of Xintai Investment Service Center: The traditional agricultural market has a poor environment and low efficiency, which forces us to break through the difficulties and better meet the needs of the surrounding people through quality improvement and upgrading.

The renovated smart agricultural batch market not only improves the consumption level of local people, but also achieves the goal of "buying and selling agricultural products nationwide".

Han Cheng is a local vegetable grower. Last month, he was still worried about the piles of beans and eggplants in the field. By chance, Han Cheng brought the vegetables to the Smart Agricultural Batch Market and quickly sold them to Beijing and Tianjin, leveraging the market's channel advantages and strong warehousing logistics.

It is understood that more than 1500 merchants have settled in the smart agricultural batch market in Xintai City, driving more than 5000 people to work in the surrounding areas. It is expected that the transaction volume will reach over 3 billion yuan this year.

Lishui, Zhejiang: Promoting Industrialization

Banks support the construction of cold chain logistics parks

In the first half of this year, funds not only focused on supporting the upgrading of traditional commercial districts and agricultural markets, but also played a significant role in the construction of consumer infrastructure. In the process of building a one-stop cold chain product distribution center with full category services, Lishui, Zhejiang Province, has received support from banks. By integrating cold chain logistics infrastructure, it promotes the industrialization development of local fresh agricultural and sideline products, and also promotes the consumption upgrading of residents.

In Lishui, Zhejiang, the largest cold chain logistics park in the area has been built and put into use for only half a year, attracting over 120 merchants to settle in. Nearly 2000 tons of fresh goods are stored every day, making this market rapidly grow into an important regional trading center.

In order to support the construction of this logistics infrastructure, the local bank has specially designed a ten-year loan for this project.

Hu Yaya, Manager of the Corporate Business Department of the Liandu Branch of Agricultural Bank of China in Lishui, Zhejiang: Through such medium and long-term loans, it can effectively alleviate the financial pressure on enterprises. At present, we have disbursed over 40 million yuan, and at the same time, we have actively reduced fees and benefits by lowering interest rates by 50 basis points, which can save nearly 200000 yuan in interest expenses for the enterprise in a year.

Capital active water

Adding impetus to expanding consumption

Since the beginning of this year, various banks have continuously increased their investment in supporting consumer infrastructure construction, commercial logistics enterprises, and personal consumption. The State Administration for Financial Supervision and Administration stated that in the future, it will continue to increase financial support for new types of consumption and service consumption, promoting bulk consumption such as new energy vehicles and green household appliances.