We are ready to embark on a youthful journey together! Chengdu Universiade invites Rongguang | Chengdu | Universiade
CCTV News: The Chengdu Universiade will be held from July 28th to August 8th. This is the third time mainland China has hosted the World University Summer Games, following the Beijing Universiade and the Shenzhen Universiade. It is also the first time a comprehensive international sports event has been held in the western region of China. This morning, the founding ceremony of the Chinese university sports delegation for the 31st Chengdu Summer Universiade was held in Changchun, Jilin.
We learned from the report that the Chinese delegation to the Chengdu Universiade consists of over 700 people, including 411 athletes from over 100 universities in 25 provinces across the country, who will compete in all 18 major events of the Chengdu Universiade, achieving the goal of "full event registration". The average age of athletes is 22.9 years old, with 206 male athletes and 205 female athletes.
How are the preparations for the opening of the Universiade, which is less than 30 days away? What are the highlights? Let's take a look together ↓↓↓
The Chengdu Universiade actively practices the concept of "green, intelligent, energetic, and shared" and the principles of "green, frugal, and necessary" in organizing the event. With the goal of achieving carbon neutrality in the event as the guide, the green and low-carbon concept is integrated into the entire process of the Universiade preparation, hosting, and post event. According to preliminary calculations by third-party verification agencies, the Universiade will achieve a reduction of approximately 26000 tons of carbon emissions after fully implementing source reduction measures.
It is understood that the newly built venues for the Chengdu Universiade are fully equipped with green building materials to reduce the generation of construction waste and pollutants. The venues have replaced LED energy-saving lighting fixtures and achieved multi-level lighting control, promoting efficient and stable energy consumption in the venues. In addition, Chengdu has also invested 1340 new energy buses and more than 1000 new energy vehicles as transportation service vehicles for athletes, technical officials, and media, achieving 90% use of new energy vehicles for transportation from the Dayun Village to the central urban venue, and 100% use of new energy shuttle buses within the Dayun Village.
The highly anticipated mascot of the Chengdu Universiade can also be seen at a glance as "Chengdu style". The mascot of the Chengdu Universiade, "Rongbao," was created based on the real giant panda "Sesame" in the panda base.
As an important symbol in large-scale sports events, the torch is undoubtedly an important window for conveying the spirit of the city. The torch of the Chengdu Universiade, "Ronghuo", takes the abbreviation "Rong" from Chengdu and implies "integration" and "inclusiveness". The torch utilizes a colorful gradient visual block of the Universiade, integrating the four gradient colors of vermilion, bright yellow, emerald green, and lake blue, presenting the passionate, energetic, and fashionable colorful life of Chengdu and the colorful youth of college students.
The Chengdu Universiade medal is "Rongguang". The overall design of the medal is mainly inspired by the emblem of the Chengdu Universiade and the Sun God Bird, using the elements of the emblem and the Sun God Bird for extended design. The irregular fan shaped wings of the God Bird are presented, expressing "guarding dreams" and "Chengdu achieving dreams" while also symbolizing the God Bird's protection of the land of abundance. The overall shape of the medal is an irregular circular shape, using geometric fans to represent the sunlight and convey the design concept of the Sun God Bird guarding its dreams. The medal is named after "Rongguang" and homophonically means "Rongguang", symbolizing glory and glory, and expressing the beautiful expectation for the athletes of the Universiade to spread their wings and walk in their dreams in Chengdu.
Since the release of the mascot "Rongbao" for the Chengdu Universiade, the surrounding products have been continuously innovated and updated, and the public's consumption enthusiasm has been strong.
It is understood that the Chengdu Universiade uses the franchise products of the Universiade as the promotion carrier, striving to showcase the concept of "green, intelligent, dynamic, and shared" throughout the entire chain from production to sales, and implementing the "1+3+N" strategy. "1" refers to the goal of benchmarking against the Olympics and striving for excellence, "3" refers to focusing on the three major marketing strategies of activities, content, and platforms, "N" refers to making good use of N media platforms, planning N event marketing, creating a strong atmosphere of national participation and enjoyment of the Universiade, spreading Chinese culture with licensed products, and telling the story of Chengdu well.
The grand event of "Flying Youth Embracing Dreams" is ready, let's look forward to gathering together!
