We are creating a new landscape of rural revitalization here, with diversified industries and cultural innovation developing simultaneously
Fairness Village is located in the northern part of Nicheng Town in Pudong New Area. In recent years, it has deeply promoted the implementation of the rural revitalization strategy and achieved positive results. It has been awarded more than 20 honorary titles, including "Shanghai Beautiful Rural Demonstration Village" and "Shanghai Rural Revitalization Demonstration Village", demonstrating strong development momentum.
Diversified industries promote increased income for villagers
The village has a total area of 4.01 square kilometers, 25 villagers' groups and a total registered residence population of 3773. With the advancement of beautiful courtyards and rural revitalization work, the Fair Village has been revitalized with new vitality. By introducing industrial projects, more opportunities for increasing income have been opened up for villagers. This change not only makes the villagers' wallets gradually bulge, but also brings a more prosperous life to the fair village.
![We are creating a new landscape of rural revitalization here, with diversified industries and cultural innovation developing simultaneously](https://a5qu.com/upload/images/d2cfbe91ffd6ff4d28f862ddf0a85391.jpg)
Rural revitalization not only improves the ecological environment and infrastructure of fair villages, but also brings abundant employment and income opportunities to villagers. The settlement of Qingmei Vegetable Base has injected new development momentum into Fairy Village, and Fairy Village has also innovatively promoted the "1+10+X" agricultural industry model, which includes one leading enterprise, 10 family farms, and X large farmers, forming a unique agricultural industrialization consortium in Fairy Village, continuously expanding the "Red Fairy" brand effect, and driving significant growth in collective economic benefits and farmer income.
The transformation brought about by land transfer
Land transfer has become an important driving force for the revitalization of fair villages and rural areas. Since 2014, 3376 acres of arable land in the village have been transferred, with a land transfer rate exceeding 90%. Farmers switch to high-value economic crops such as green beans, watermelons, cantaloupes, vegetables, etc., resulting in a significant increase in per mu output value. The transferred land not only improves agricultural output efficiency, but also drives local young people to return to rural areas, become "new farmers", engage in new professional farmer work, open up new markets, and promote the prosperity of rural economy.
![We are creating a new landscape of rural revitalization here, with diversified industries and cultural innovation developing simultaneously](https://a5qu.com/upload/images/40c5ba49249ee4d5b32d6dc184f48e93.jpg)
Rural cultural inheritance and innovation
Fairness Village not only focuses on economic development, but also actively inherits and innovates rural culture. Chen Qi, Secretary of the Party Branch and Director of the Village Committee of Fairness Village, said, "In the process of creating a demonstration village for rural revitalization at the city level, in order to further beautify the living environment and improve travel conditions, we combined the current situation of the houses and solicited the wishes of the villagers, using the" retreat of the wall "method as the starting point, and uniformly transformed it into the color and style of red bricks, yellow eaves, and white walls. At the same time, we created a rural belt like" Little Three Gardens "on the side of the road outside the courtyard, integrating the unique style into the inheritance of the rural texture." At the same time, in recent years, Fairy Village has actively created the first "National Red Beautiful Village" in Pudong, systematically exploring the red resources within the village, connecting the unique red memories of Fairy Village, and creating a red spirit inheritance site, red cultural display site, red education practice site, and red leading demonstration site that is suitable for learning, tourism, industry, and living.
Building a "Rural Revitalization Demonstration Belt"
![We are creating a new landscape of rural revitalization here, with diversified industries and cultural innovation developing simultaneously](https://a5qu.com/upload/images/40c5ba49249ee4d5b32d6dc184f48e93.jpg)
Starting from this year, Nicheng Town actively promotes the "six village linkage", starting from a fair village, and drives surrounding villages to join the team of rural revitalization, ultimately forming a "demonstration belt for rural revitalization". The process of rural revitalization in a fair village is like a scroll painting, turning the village into a vibrant demonstration village. In the development of the new era, the enormous potential and infinite possibilities of rural revitalization have been demonstrated.
Text/Photography: Weng Chengxi