"Watching the Universiade Play Chengdu": Creative Journey Begins Universiade Creativity | Chengdu | Universiade
Recently, the top 20 creative copywriters of the opening and closing ceremonies of the 31st Summer Universiade in Chengdu arrived in Chengdu, embarking on their 5-day creative journey of "watching the big picture and playing with Chengdu".
On January 16, 2020, Chengdu officially released a creative copy collection order for the opening and closing ceremonies of the 31st Summer Universiade, soliciting 1597 creative copies from around the world. Among them, 20 authors from Chengdu, Beijing, Shanghai, Guangzhou, Nanjing, and Wisconsin in the United States won the top 20 of the event with excellent copywriting works.
It is understood that many of the top 20 authors came to Chengdu for the first time. The experience group set out from Qingcheng Mountain to see the eight representative scenic spots of Dujiangyan Irrigation Project, including the Water Conservancy Project, Jinsha Site Museum, Chengdu Research Base of Giant Panda Breeding, Du Fu Thatched Cottage, Kuan Zhai Alley, Wuhou Temple, Jinli, and the beautiful scenery of Chengdu.
The authors visited the Dujiangyan Irrigation Project Water Conservancy Project and recalled the wisdom and feats of the ancients for thousands of years on the bank of the Minjiang River; Wandering in the secluded mountains surrounded by peaks and lush forests, experiencing the atmosphere of Taoist culture from ancient and mysterious temples and Taoist temples; Mankan is the only temple in China where monarchs and ministers worship together, tracing back to the ever-changing Three Kingdoms period through couplets and plaques; Strolling through the ancient and beautiful neighborhoods, experiencing the rich urban atmosphere of Chengdu through the collision of folk customs and modernity.
At the Jinsha Site Museum, the authors saw that the inspiration for the main torch tower of the Universiade came from the "Sun God Bird Golden Ornament". This is a site type museum built to protect, study, and showcase the Jinsha civilization. The Sun God Bird unearthed from the site pit is the treasure of the museum, and it also serves as the leading image of the opening ceremony of the Universiade throughout the entire opening ceremony. The 12 second countdown to the opening is derived from the 12 equidistant rotating toothed light decorations on the pattern, resembling a rotating sun. From the first second, the Sun God Bird began to appear. The pattern of the God Bird flying around the sun is extremely beautiful in motion, dynamics, and balance, conveying to the world the beauty of movement, dynamics, and balance. The meaning of "bright sunshine" expresses good wishes for the college student sports meet.
The Du Fu Thatched Cottage Museum is currently the largest, most well preserved, most well-known, and most distinctive remains of the Tang Dynasty poet Du Fu's whereabouts in China. It is also an important place to learn about Du Fu and Tang Dynasty culture. Mr. Jin from Zhejiang talked about visiting Du Fu's Thatched Cottage for the first time in Chengdu and feeling closer to him. What impressed him deeply was a statue of Du Fu's elderly in the large courtyard of the Thatched Cottage, which meticulously portrayed the great image of caring for the country and the people from Du Fu's worried eyes and slender figure.
In the new area of Chengdu Giant Panda Breeding Research Base, the authors visited scenic spots such as Shanyue Hall, Yunyue Hall, Mingyue Hall, and witnessed the various postures of the pandas inside the museum. They lay down, slept on their stomach, sat eating bamboo leaves, and blew with the air conditioner. The adorable and silly giant pandas attracted everyone to take photos with the rolling people by pulling out their phones.
What excites the authors the most is being invited as an audience to witness the grand and exciting opening ceremony of the Chengdu Universiade. This opening ceremony, full of Bashu charm and strong Chinese style, incorporates the creative ideas of many copywriting winners, applying Sichuan elements to the extreme.
Wang Junlu, the recipient of the Gold Award for Activity Copywriting from Zigong, Sichuan, told reporters that he was extremely excited to see his creativity contribute to the opening ceremony of the Chengdu Universiade.
Liao Jian, a member of the experience group, said that this trip made her enter Chengdu from zero distance for the first time. Not only can she feel the rich atmosphere of the Universiade on the streets of Chengdu, but she can also see the colorful side of Chengdu in different streets.
In Chengdu, there are modern commercial streets, old areas with folk characteristics, and art streets with different styles. In leisure time, you can enjoy a bowl of covered tea, a spicy hot pot, and a cycling trip under the shade of the trees to see the charm of the Land of Abundance. Welcome everyone to take a walk and take a look on the streets of Chengdu, explore in your own way, and experience this vibrant and happy city.
