"Vegetable Market Tour" Becomes a New Summer Gameplay in Yunnan, Deng Lei | Yunnan Wood | Gameplay
Deng Lei, a tourist from Shaoyang, Hunan, purchased wild mushrooms at the Yunnan Mushroom Wild Mushroom Trading Center. Photo by Xinhua News Agency reporter Jiang Wenyao
Kunming, August 4th (Xinhua) - During the peak summer tourism season, 33 year old Deng Lei from Shaoyang, Hunan, along with his wife and children, came to the traditional Chinese tourist destination of Kunming, Yunnan to escape the heat. Their first stop in Kunming was not a popular scenic spot, but straight to a large "vegetable market".
It is currently the season for a large number of wild mushrooms to be launched in Yunnan. The enthusiasm of Yunnan people for tasting wild mushrooms and the interesting stories of Yunnan people consuming wild mushrooms have spread to various parts of China and even the world through social media, attracting a lot of attention.
The Yunnan Mushroom Wild Mushroom Trading Center, located in Guandu District, Kunming, is the largest wild mushroom trading market in China. From this market, a wide variety of edible wild mushrooms such as chicken fir, matsutake, green fungus, and green grass are spread throughout China, becoming a delicacy on many family dining tables.
Entering this big "vegetable market", Deng Lei said that he had never seen so many types of wild mushrooms before. "We saw various information about wild mushrooms in Yunnan online, and this time we specifically took our children to experience it in depth. As expected, it lived up to its reputation, and I even bought two boxes of express delivery to go home."
In the view of Zhai Zhanshi, the head of the marketing department at this trading center, tourists like Deng Lei and his family who come with luggage to visit the "vegetable market" have become the "new scenery" here this year. "Our recent daily trading volume of wild mushrooms has reached about 500 tons, with an average daily foot traffic of over 20000 people, many of whom are tourists," said Zhai Zhanshi. "This is largely due to the rapid spread of social media."
Tourists purchase wild mushrooms at the Yunnan Mushuihua Wild Mushroom Trading Center. Photo by Xinhua News Agency reporter Jiang Wenyao
Almost at the same time as Deng Lei's family, Liu Ziyu, a girl born in the 2000s from Shanghai, and her friends walked into the Daguan Zhuan New Farmers' Market located in the center of Kunming, took photos to taste the fresh food, and wandered for a while. Passing through narrow alleys, tourists checking in and citizens buying groceries gathered in a bustling crowd, and many stores even lined up in front of them.
"Only when I arrived at the market did I realize that the term 'jin' in Kunming refers to kilograms, while in other cities in China, 'jin' mostly refers to market jin." Liu Ziyu believes that unlike traditional tourist methods, contemporary people, especially young people, hope to truly 'touch' tourist destinations. "Moreover, border areas like Yunnan have unique cuisine. The internet showcases it to the world, stimulating people's curiosity and stimulating their taste buds."
According to incomplete statistics, the daily average passenger flow of Daguan Zhuanxin is as high as 60000 people. Here, you can find Steamed chicken in casserole, various mushrooms, milk fan milk cake, eggplant sorrel and other foods unique to Yunnan. Fruit and vegetables such as tree tomato, wood ginger, broom flower, acanthopanax senticosus are different from those in other places. "An old writer once wrote that in a new place, 'I would rather go to the vegetable market... it gives people a sense of joy in life.' In such a fast-paced era, people want to find real life, and a vegetable market that integrates various' fireworks and gas' is undoubtedly the best window." Liu Ziyu said.
Tourists queue up at the Daguan Zhuan New Farmers' Market in Kunming to buy "internet famous snacks". Photo by Xinhua News Agency reporter Jiang Wenyao
Big data also validates the feelings of Zhai Zhanshi and Liu Ziyu - during this summer, "vegetable market tours" have become a new way of deep gaming in Yunnan. According to the data of Meituan, Dianping and other Internet platforms, in the past month, the search volume of the "vegetable market" in Yunnan has increased by more than 160% month on month; The search volume for the keyword "Daguan Zhuan New Agricultural Market" increased by nearly 190% month on month, and the number of reviews increased by over 60%.
While experiencing food and fireworks in the food market, Chinese young people also constantly share food strategies and eating maps on the online platform
"On the next stop of the trip, I will also look for the most representative local market to take a look at." Deng Lei, who always likes to order takeout, said that after the trip, he plans to go back to the market in Shaoyang to make some purchases and try to make a good meal for himself and his family.
