Unleashing the Potential and Vitality of Digital Culture Consumption | Digital | Culture

In today's era, digital technology is increasingly integrated into the entire process of economic and social development, promoting the vitality of the digital economy and the prosperous development of digital culture.The report of the 20th National Congress of the Communist Party of China made important arrangements for the prosperity and development of cultural undertakings and industries, proposing the implementation of the national cultural digitization strategy, the improvement of the modern public cultural service system, and the innovative implementation of cultural welfare projects. How to address the new characteristics of digital cultural consumption and take effective measures to better unleash its consumption potential has become an important topic worthy of research.

Promoting digital cultural consumption formed through digital technology is not only an important means of implementing the national cultural digitization strategy, but also provides new impetus for economic and social development. With the booming development of the digital economy, digital technology empowers the cultural industry, giving rise to cultural consumption characterized by personalization, diversification, quality, integration of online and offline, and a combination of online and on-site consumption. China has entered a stage of high-quality development, and people are increasingly valuing spiritual enjoyment and aesthetic experience in cultural consumption. The demand for digital cultural products and services is constantly expanding. Overall, digital cultural consumption has advantages and characteristics such as fast dissemination, strong interactivity, and green environmental protection, presenting a trend of prosperous supply and demand, and has enormous development potential. However, it should be noted that there are still problems and difficulties such as insufficient high-quality digital cultural products, digital divide, information cocoon, regulatory blind spots, and copyright disputes. In the new era and new journey, we need to promote the high-quality development of the cultural industry, improve the modern cultural industry and market system, and enhance the cultural sense of gain and happiness of the people with high-quality cultural supply. We also need to cultivate new cultural formats and consumption models, focus on stimulating consumption momentum, enhancing consumption willingness, enriching consumption scenarios, consolidating consumption foundation, optimizing consumption environment, fully unleashing the potential of digital cultural consumption, and meeting people's aspirations for a better life.

One is to stimulate the consumption momentum of digital culture. The stimulation and boost of consumption momentum is reflected in the systematic upgrading of consumption brought about by the high-quality supply of digital culture industry. To enhance the supply level of high-quality digital cultural products, relying on the innovative model of "high-quality culture+digital technology+mature industry", we will accelerate the innovation of digital cultural products, formats and dissemination, activate cultural resources such as cultural relics, venues, and performances, promote the flourishing of excellent traditional Chinese culture, red culture, and lead the trend of cultural consumption. By utilizing digital technologies such as virtual reality and augmented reality, we aim to showcase the unique charm of China's excellent traditional culture and cultural heritage. We also utilize digital tools to effectively protect and inherit red culture, making it a vibrant representation and development. Promote the innovative development of the digital cultural industry and achieve the digital transformation of all elements of the cultural industry. We will coordinate and promote innovation in the development models of industries such as digital film and television, digital publishing, digital performing arts, and cultural creativity, and achieve deep integration of digital culture and the upstream and downstream of the industrial chain. Utilize digital technology to enhance the attractiveness of tourist attractions, create smart scenic spots, smart hotels, smart tourism towns, digital parks, virtual reality theme parks, etc., and extend the tourism and cultural industry chain. In response to the problems of long project cycles and weak financing capabilities of digital culture enterprises, explore the risk sharing and benefit sharing mechanisms between the digital culture industry and the financial industry, and support the innovative development of the digital culture industry through various means.

The second is to enhance the willingness to consume digital culture. The enhancement of consumer willingness means an increase in the consumption tendency of residents. Guided by advanced value concepts and utilizing technologies such as big data and cloud computing to provide personalized digital content services for users, we aim to meet the spiritual and cultural needs of the people with richer and higher quality content. Continuously expanding the scale of urban digital cultural consumption, stimulating the vitality of county-level digital cultural consumption, and cultivating rural digital cultural consumption habits. Promote the continuous rise of consumption levels, levels, and levels in key areas of digital culture, develop customized consumption, interactive consumption, and experiential consumption, and stimulate new consumption intentions through digital means. Actively promote the integration of digital culture into rural areas and villages, and eliminate the digital divide. It is also possible to consider using consumption vouchers, special consumption subsidies, etc. to guide and drive the trend of digital cultural consumption.

The third is to enrich the consumption scenarios of digital culture. The richness of consumption scenarios can increase consumer interest and bring about an improvement in social consumption levels. Adhere to the deep integration and development of digital culture and technological innovation, and ensure the supply of high-quality digital cultural products. Embedding new generation digital technologies such as big data, cloud computing, artificial intelligence, and blockchain into the entire chain and process of cultural industry innovation, promoting the application of cutting-edge virtual reality space technology in consumption scenarios such as cultural entertainment, tourism, exhibitions, art, and sports, integrating new experiential technologies such as holographic projection, digital twins, high realism, and cross time and space, focusing on building an immersive digital culture new model for online experience, continuously creating new spaces for cultural consumption, and building more imaginative and intelligent digital culture consumption new scenes, so that the creative layer of digital culture consumption is endless.

The fourth is to strengthen the foundation of digital cultural consumption. The solid foundation of consumption is essentially to make it convenient and reassuring for consumers to consume. While promoting the development of the cultural industry, it is also necessary to focus on the high-quality development of cultural undertakings. We need to break through the barriers, difficulties, and bottlenecks in digital cultural consumption, continuously optimize the public digital cultural service network, build a public digital cultural service platform, and comprehensively improve the level of digitalization, networking, and intelligence of public cultural services. Actively integrate and upload various public cultural resources to the cloud, establish a combination of online and offline models, and meet the diverse cultural needs of the people. Build digital public cultural venues around the rural revitalization strategy.

The fifth is to optimize the consumption environment of digital culture. The consumption environment is an important factor affecting the consumption function. Optimizing the consumption environment can not only meet the growing needs of the people for a better life, but also promote supply-demand balance and promote high-quality economic development. We need to break the shackles of development through institutional innovation and create a favorable environment for the development of digital culture. Develop market access, technological innovation, security and other policies and regulations that are suitable for the construction of digital culture, strengthen intellectual property protection in the field of digital culture, comprehensively promote the digitalization and intelligence of government operation methods, business processes, and service models, and build a cultural digital governance system. Deepen the reform of industry associations, chambers of commerce, and intermediary institutions, govern platform monopolies, strengthen supervision of cultural data element market transactions, improve market law enforcement mechanisms, and create a favorable environment for industrial development, social governance, and resident consumption.