Universiade Driving Competition and Economic Acceleration Project | Universiade | Economy
The Chengdu Universiade is here
The experience of participating in the music festival in this open-air park is fantastic! The projection effect of the dome and the atmosphere of the entire venue are directly filled! Recently, the photosynthesis concert was held at the Chengdu Open Air Music Park, and the atmosphere on site surprised fans Li Meng. In the near future, the closing ceremony of the Chengdu Universiade will also be held here.
"In the process of preparing for the Universiade, we have also been thinking about how to maximize the benefits and value of the Universiade venues, so that citizens can enjoy the benefits of hosting the games." Mao Liwen, Secretary of the Party Group of the Sports and Tourism Bureau of Jinniu District, Chengdu, said, "In order to make reasonable use of the Universiade venues and promote the development of the competition economy, in addition to promoting the benefits of venues to the people, we also take the deep integration of culture, business, tourism, and sports as the starting point, carry out cultural and tourism project introduction, characteristic scene creation, brand festival hosting, and consumption industry implantation, etc., empower the operation of the Universiade venues through top-level competition activities, and continuously release the consumption vitality of the competition economy."
The Jinniu competition area is responsible for the preparation of four venues and one cultural experience site for the Chengdu Universiade. Among them, Chengdu Outdoor Music Park will hold the closing ceremony of the Universiade; Fenghuangshan Sports Park will host the basketball group stage and finals, producing 2 gold medals; The Chengbei Sports Center will host martial arts competitions, producing 20 gold medals, and the first gold medal of the Universiade will be born here; The Chengdu Table Tennis School is the only table tennis training venue for the Universiade.
In order to share the benefits of hosting the competition with the public, Chengbei Sports Center and sports enterprises have joined hands to open up to the citizens of Chengdu. This not only provides a good place for nearby residents to exercise, but also benefits businesses through the Universiade venue. The Fenghuangshan Sports Park National Fitness Center actively explores free and low-cost open operation models, regularly distributes threshold free coupons for national fitness, and enhances the benefits to the people.
With the help of the Universiade, these venues also provide a carrier and opportunity for the accelerated development of the competition and performance economy. Since the beginning of this year, Jinniu District has relied on key sports venues and performance carriers such as Chengdu Open Air Music Park and Chengbei Sports Center to hold more than 50 music and performance activities, and has hosted more than 10 top-level sports events such as the Chengdu Sports Dance International Open Selection Competition and the Chinese Super League, generating a total box office revenue of over 140 million yuan.
"After the Universiade, we will do a good job in transforming achievements, make good use of the resources of the Universiade venues, accelerate the construction of commercial facilities in venues, and focus on gathering key cultural and tourism projects in the surrounding areas. We will work together to create an international top-level competition and performance center, a highland for gathering young vitality, and truly transform the 'traffic of events and festivals' into' industrial economic growth '," said Mao Liwen.
The Universiade is a significant opportunity to promote cultural and tourism consumption in Chengdu and promote high-quality development of the cultural and tourism economy. Chengdu has organized a series of cultural and tourism activities throughout the city, effectively promoting the accelerated recovery of cultural and tourism consumption. This year's May Day holiday, Chengdu's tourism industry has exploded, ranking third among popular tourist destinations in China, with passenger flow exceeding pre pandemic levels.