Two million yuan per ticket? "Krypton Gold" Concert: Whose Carnival Team | Success Rate | Concert
The popular group TFBOYS has recently opened tickets for their "Ten Year Promise" concert, which is accompanied by a frenzy of scalpers. According to reports, tickets with the highest original price of over 2000 yuan have been sold for 200000 yuan per ticket, and some have even been priced at 2 million yuan per ticket.
The question of who managed to grab the ticket may be a common concern among everyone who has worked hard. Since the beginning of this year, the performance market has rapidly heated up, and behind the strong demand is the scarcity of official platforms and the proliferation of second-hand platform scalpers. Faced with the fluctuating premium, some people shout "I would rather stand at the entrance than let scalpers make a profit", and there are also fans who humbly mutter "I don't worry about high priced tickets, I'm just afraid I won't be able to buy them". The concert seems to have turned into a "money making" game in the name of love. It can be said that in a situation where supply is in short supply, it is expected that tickets will be difficult to grab. However, the abnormal situation of "no tickets to grab" and a ticket being sold for tens of thousands or even hundreds of thousands is clearly due to the chaos and disorder of the ticketing market.
How did the tickets that were supposed to be released to the public flow into the hands of scalpers? It can be seen that compared to the "technical scalpers" who rely solely on cheating to obtain tickets, the root cause of the problem lies in the intertwined interests between the "big shot scalpers" and the organizers, organizers, and other stakeholders. According to relevant regulations, the number of commercial performance tickets publicly sold to the market shall not be less than 70% of the approved audience by the public security department. The remaining 30% of the ticket sources are likely to flow into the secondary market through various informal channels, and even into the hands of a considerable number of scalpers. Through layers of operation and gradual price increases, consumer goods in the eyes of fans have gradually become "investment products" that some people flock to.
Amidst the frequent chaos, there is a constant call for a "strong real name" concert. But from the current perspective, although similar measures have to some extent compressed the operating space of scalpers, they have not fundamentally solved the problem of ticket buying. Take the TFBOYS concert as an example, the "one person, one vote, one certificate" policy has actually given rise to the "proxy snatching" business. The proxy snatchers use the tactics of a large crowd to crazily brush the volume, with a "success rate of 99% for a team of ten thousand people" and a "guaranteed refund for unsuccessful ticket grabbing tools". The scale and strength cannot be underestimated. It can be imagined that once the personal information and tens of thousands of ticket payments of consumers are all in the hands of the invisible "proxy snatchers", there is not only a ticket involved, but also unpredictable risks such as information leakage hidden behind it.
To make scalpers seamless and drillable, all parties need to contribute. Since April this year, multiple departments in Beijing have jointly carried out special rectification work, and 143 ticket scalpers have been arrested. In the future, it is still necessary to closely monitor the ticketing situation of each performance, especially for performances with high social attention and a large audience. It is even more necessary to do a good job in ticketing supervision in advance and crack down on illegal elements causing trouble.
Although concerts are hot, to this day, the industry has not been able to establish sufficient and reasonable rules regarding ticketing issues. Optimizing various forms of tickets and placing ticket circulation under the sunshine is the key to achieving long-term prosperity in the entertainment industry.
