"Two Benefits" Showcasing the Mission and Responsibility of Cultural Enterprises in the Cultural and Sports Market
Since the beginning of this year, China's cultural industry has performed outstandingly, with a rapid release of cultural consumption demand, rapid development of new cultural industries, and rapid growth in profits for cultural enterprises.
How can cultural enterprises demonstrate their mission and responsibility in building a strong country? The 15th "Top 30 National Cultural Enterprises" list provides a clear answer. For example, China Film Corporation produced and released 14 films to the market last year, achieving a total box office of 14.5 billion yuan, accounting for 57% of the box office of domestic films during the same period. The two films in the "Changjin Lake" series produced by Bona Pictures ultimately grossed approximately 9.85 billion yuan, becoming the highest grossing film series in Chinese film history, achieving both social and economic benefits. The key to cultural enterprises winning a place in fierce market competition is to leverage the tremendous power of social benefits to lead the market and adhere to the principle of dual effect unity.
Pursuing market value does not necessarily mean that the development of the cultural industry should take the market as the main measure, nor should it deliberately cater to certain low aesthetic needs of consumers in order to obtain substantial economic returns in the short term. Cultural enterprises are suppliers of spiritual products, and the cultural products they produce should first guide social value correctly and promote high-quality and healthy cultural content. Poly Culture Group Co., Ltd. has polished its red performance signboard and launched a number of classic and original plays such as "Thousand Miles of Rivers and Mountains"; Perfect World launched the Chinese music box "Hualian", so that more than 40 million users around the world first heard the beauty of Qin Opera Opera, the cultural treasure of China's intangible cultural heritage. It has been proven that adhering to the correct value orientation will inevitably be highly recognized by the market. The reason why these cultural enterprises have good economic benefits is precisely because they adhere to cultural values and meet the increasingly diverse aesthetic needs of the people.
China has become the world's largest producer of books, TV dramas, anime, and other fields. However, it should be noted that although China publishes over 400000 types of books every year, there are still far from enough works with international influence; The number of anime products in our country has increased sharply, but products that can reflect the characteristics of our ethnic group are still rare. Next, cultural enterprises need to accelerate their qualitative leap on the basis of increasing quantity.
The core competitiveness needs to be enhanced, and the pace of innovation needs to be accelerated. On the one hand, cultural menus need to be further enriched and refined. China's cultural market has always been rich in supply, but there is still a large amount of repetitive and homogeneous content, and there are not enough differentiated and personalized products. Cultural enterprises should diversify their market demands and fully stimulate potential consumer demand with innovative products.
On the other hand, the scientific content of cultural products needs to increase. Technology and digital empowerment are the inexhaustible driving forces behind the acceleration of cultural trains. In recent years, new forms of cultural industry characterized by creativity and new technologies have emerged one after another. Taking digital collectibles as an example, they have been fully integrated with cultural relics, music, games, and film and television, unleashing strong copyright value. While making good use of new technologies, the cultural industry must still adhere to the principle of content as the king, use technological innovation to drive content innovation, and demonstrate corporate mission and responsibility through market competitiveness.
