Thousands of miles are no longer far away, the sound of the Cape of Good Hope main station | program | Cape of Good Hope

"It is a media that reports on China and the world from a unique Chinese perspective, and these programs are people-oriented."

"It always has some analysis when reporting news, so it is very constructive."

"I think this is a very good media, it provides a lot of useful information, and I will definitely recommend it to friends so that they can obtain information from different channels."

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South Africa, located at the southernmost tip of the African continent, is known as the "Rainbow Country" due to its numerous ethnic and racial groups. Here, multiculturalism blends together to create a beautiful landscape, where different faces respect each other and different languages produce diverse voices.

This year marks the 25th anniversary of the establishment of diplomatic relations between China and South Africa. What does China, thousands of miles away, look like to the South African people?

Recently, a survey conducted in South Africa showed that 92% of respondents were willing to learn about the news related to the meeting through China Central Television; 90% of South African respondents aged 18 to 30 believe that the CCTV coverage showcases China's image as a responsible major country; 75% of respondents stated that they learned about the great practice of "promoting the construction of a community with a shared future for mankind" from the main channel program

"Willing to learn about this summit through the headquarters"

Prior to the start of this summit, CCTV, CGTN, and various overseas publishing platforms provided comprehensive coverage on strengthening cooperation among developing countries, expanding and strengthening the BRICS mechanism, and advocating multilateralism, which gained widespread attention from the South African audience.

87% of respondents learned from these reports that China has made positive contributions to promoting the development of BRICS countries. 92% of respondents are willing to learn about the relevant information of this summit through the main channel, with the group aged 31-50, middle to high income, and those with higher education showing the highest willingness. 60% of South African respondents deepened their understanding of China's concept of "strengthening and reforming global governance" through reporting on the main channel.

Understanding China's advocacy of related concepts through reporting on the main channel

Meanwhile, 86% of respondents are willing to obtain international news through the main channel, stating that "the main channel is a media outlet that reports on China and the world from a unique Chinese perspective, and these programs are people-oriented."

"Audiences can obtain fair news perspectives"

The interviewees stated that "the main station always has some analysis when reporting news, so it is very constructive." "Most of the news on the main station is comprehensive, reporting facts from various perspectives, allowing people to understand various viewpoints in the news." More importantly, the audience believes that the main station is "very rich in content," "the audience can obtain a fair news perspective," and "the main station's story about China is more comprehensive and credible.".

These reasons are clearly reflected in a set of comparative data. South African respondents who have been exposed to the content of the main channel's programs gave high ratings to the main channel in multiple professional dimensions of news reporting. Among them, the timeliness and professionalism of the CCTV news were most recognized by the respondents, with ratings of 8.6 and 8.5. In terms of objectivity, fairness, seriousness, credibility, exclusivity, and storytelling, the total station score is significantly better than CNN and BBC.

Audience ratings for news coverage by the headquarters and benchmark media

In addition, South African audiences also believe that the main station is significantly better than CNN and BBC in terms of reporting standards. The interviewees stated that the front desk can present a true and accurate overview of the event, avoiding audience panic or misunderstanding caused by one-sided, exaggerated, false, and other issues.

Thanks to this, South African audiences who have been exposed to the content of the main station's programs have a recognition level of over 90% for the main station's brand image. 70% of the respondents also expressed that the news coverage on the main station gives people hope for building a better world.

The level of recognition of the positive brand image of the front desk

South African respondents have a high level of interactive enthusiasm for the content of the main channel's programs. After browsing the content of the main channel's programs, 84% of respondents said they would further search for relevant reporting materials, 75% said they would forward, comment, and like, and nearly half said they would recommend relevant content to others.

"China strives to build a peaceful world"

"A long history," "hospitable hospitality," "peace," "richness," and "beauty" are the images of China perceived by South African people through the main channel program. 63% of respondents expressed a great interest in learning about China through the content of the main channel program; 34% indicated a high level of interest.

In various reports on the main channel, 90% of South African youth aged 18 to 30 saw the image of China as a responsible major country. They said, "The concept of a community with a shared future for mankind is an effort made by the Chinese government to improve people-oriented global governance." "In various media, China has been repeatedly mentioned as a contributor/investor to various civilization development projects." "As an influential country in the world, China has the responsibility to contribute to world peace and security.".

96% of South African respondents believe that the news coverage on the main channel conveys the correct concept, with 56% of respondents feeling the most deeply about the concept of "respecting the sovereignty, development path, and social system of all countries" conveyed in the report.

The recognition rate of the main station's reporting and transmission concept

According to the CCTV report, 75% of the respondents understand China's great practice of "promoting the construction of a community with a shared future for mankind". They recognize that "the concept of a community with a shared future for mankind is an effort made by the Chinese government to improve people-oriented global governance." All humanity lives on Earth, and we only have one Earth. Therefore, if you want to have a better future, you need to work together to help the Earth become a better future. "

As the South African audience has said, "I believe that the main station is fair, trustworthy, and has news value." The main station's coverage "reflects attention to the world environment and helps strengthen global governance" and "can learn from experience.".