Thick Planting County Economy Consumption Soil Rural | Commercial | Economic
County is a crucial link in China's urban system, serving as a crucial support for the integrated development of urban and rural areas. In recent years, the country has attached great importance to rural consumption and the construction of county-level commercial systems. Various regions have continuously enriched county-level commercial formats through measures such as improving commercial infrastructure, strengthening commercial enterprises, and promoting rural e-commerce. According to data from the Ministry of Commerce, in 2022, 983 comprehensive commercial service centers in county towns and 3941 township commercial centers will be constructed and renovated nationwide. Many township large markets and convenience supermarkets have undergone renovation and become more fully functional.
Overall, there are still shortcomings and weaknesses in the development of county-level commerce in China that urgently need to be addressed, mainly manifested as inadequate network layout, insufficient strength of business entities, inadequate logistics and transportation facilities, and inadequate consumption environment. There is still a certain gap in promoting the improvement and expansion of county-level consumption and meeting the needs of the people. Based on this, it is necessary to further explore the focus of differentiated resource allocation, identify distinctive development paths, promote the development of county-level commercial systems towards high quality, high quality, and high efficiency, and provide a solid foundation for improving the quality of county-level consumption.
Firstly, we will deepen the implementation of county-level commercial construction actions. County and rural areas should focus on their respective resource endowments, industrial foundations, population density, and transportation conditions, accelerate the filling of infrastructure and public service gaps, and do a good job in functional division of labor. Due to the dense population and concentration of goods in the county town, it is necessary to focus on the transformation and upgrading of comprehensive commercial and logistics service centers, accelerate the construction of specialized electronic trading markets, and enhance the comprehensive commercial service capabilities of the county town; As an important node, townships can build a number of comprehensive supermarkets, wholesale markets in production areas, and agricultural markets to enhance commercial carrying capacity and radiate rural areas; Rural areas should actively guide industrial and commercial capital and enterprises to go to the countryside, promote the construction of agricultural and sideline product logistics bases and rural community service outlets, and sell more high-quality and affordable goods that meet the needs of rural residents. Through the rural commercial network in Zhimi County, a consumption system is formed that is coordinated with commercial complexes, agricultural markets, convenience supermarkets, and mobile markets, allowing the public to achieve convenient consumption at their doorstep.
Secondly, cultivate and strengthen new types of business entities. Create a higher quality and efficient policy environment, invest real money and silver in land use, financing, approval, and management, and attract more social forces and private capital to invest in the construction of county-level commercial systems. Introduce and cultivate a group of commercial and distribution enterprises suitable for local economic development, promote digital empowerment of physical manufacturing enterprises, and achieve intelligent production packaging, intelligent warehousing management, and intelligent distribution and transportation. Explore the development model driven by leading enterprises, encourage large e-commerce groups to enter rural areas, drive new business entities to carry out online sales, create county-level e-commerce industry clusters, and design new commercial selling points around the construction of county-level consumer brands. Give full play to the power of product promotion events such as agricultural exhibitions and sales fairs, further expand the sales channels of agricultural products, and achieve point-to-point matching from fields to people's dining tables.
Thirdly, build a modern logistics distribution system. Further implement the project of sending express delivery to rural areas and villages, strengthen the construction of county-level warehousing and distribution centers, town logistics distribution centers, and rural logistics outlets, and form a modern logistics distribution system. Encourage major e-commerce platforms and logistics companies to form cooperation in procurement, finance, sales, transportation and other fields, support backbone logistics enterprises to increase research and development efforts, adopt advanced technology to optimize logistics distribution routes, improve smart logistics and integrated logistics, and achieve multi-channel collaborative development online and offline. The promotion of rural intelligent unmanned stations in some areas is a good attempt. By relying on logistics parks, we can assist some farmer cooperatives and agricultural product processing and trade enterprises in constructing or renovating cold chain facilities for agricultural products that are suitable for modern circulation and consumption needs, such as refrigeration, freezing, and preservation, to improve the storage and transportation capacity of agricultural products.
Fourthly, strengthen the supply of county-level commercial talents. Innovate incentive policies for business talents, build a service guarantee platform, and provide various services such as headquarters investment promotion, financial consulting, business policies, and employment assistance to solve talent's worries. Give full play to the pivotal role of county towns and townships, and support talents who aspire to innovate and start businesses in the county through measures such as tax incentives, technology investment, and the establishment of incubation institutions. Implement the upgrading project for county-level vocational colleges, face the employment needs of county-level characteristic commercial clusters and leading industries, establish a number of county-level vocational education institutions, support the development of order based training and school enterprise co construction projects, and improve the self-sufficiency rate of county-level commercial talents. Continuously improving market supervision mechanisms, strengthening education and training for practitioners, regulating the consumer market, and zero tolerance for counterfeit and inferior behavior. Improve the consumer complaint system, provide convenient and thoughtful rights protection services for consumers, and make them feel at ease with their consumption.