There are still these trends in post holiday outbound travel, which may be the hottest Dragon Boat Festival holiday in the past 5 years! Expert prediction level. China Tourism Research Institute | Tourism | Outbound Travel

Release time:Apr 13, 2024 22:37 PM

This year's Dragon Boat Festival holiday, the cultural flavor is becoming stronger and more connected to summer vacation. Multiple tourism platforms have released data on the Dragon Boat Festival holiday, which will continue the trend of increasing tourism popularity during the May Day holiday and may become the "hottest" Dragon Boat Festival holiday in the past five years. The national ports will also usher in a "small peak" of inbound and outbound passenger flow, with the peak number of inbound and outbound passengers expected to exceed 1.4 million per day. What are the new trends in China's gradually recovering tourism market? Let's follow together.

Do you plan to travel during the Dragon Boat Festival holiday?

It is predicted that 100 million people will travel during the Dragon Boat Festival holiday this year, driving tourism consumption to 37 billion yuan, which is expected to exceed the level of the same period in 2019. It is also predicted that during the Dragon Boat Festival, ports across the country will experience a "small peak" in inbound and outbound passenger flow, and cruise outbound tourism will gradually resume.

It is predicted that the number of inbound tourists during the Dragon Boat Festival holiday will exceed the number of outbound tourists, with a ratio of 4:6

Dai Bin, President of China Tourism Research Institute: After New Year's Day, Spring Festival, Qingming Festival, and May Day this year, it is now the fifth public holiday and the second small holiday. After these holidays: ① Everyone's travel expectations have stabilized, whether it's domestic or outbound tourism. ② Customs clearance has become increasingly convenient, including many effective measures taken for immigration. Including our compatriots from Hong Kong and Macao traveling back and forth to the mainland and our travel to Hong Kong and Macao, the customs clearance speed has greatly improved compared to before The degree of supply chain repair is getting higher and higher. Whether it's aviation, cruise ships, or land customs clearance in Hong Kong and Macao, they are all becoming more and more sound. At the destination, whether we go out or overseas people come in, our hotels, vehicles, and tour guides are already prepared More importantly, there is no force to stop people's longing for a better travel life. The world is so big that we always have to go and take a look. In this context, it is reasonable for this year's Dragon Boat Festival holiday to usher in a "small peak" of inbound and outbound tourism. Overall, the number of outbound tourists is slightly higher than the number of inbound tourists. Considering that Hong Kong, Macao, and Taiwan are the basic markets that are generally balanced, we predict that the proportion of inbound and outbound tourists should be 4:6.

When will outbound tourism fully resume?

Dai Bin, President of the China Tourism Research Institute: Overall, outbound tourism is still in the process of recovery, mainly due to the following reasons: ① Currently, our team tourism has opened up 60 countries, and there are still some who hope to meet the tourism needs of "one trip with multiple stops" and "one trip with multiple countries", which have not been effectively met; ② The supply has not fully recovered to the normal situation before the epidemic, resulting in a higher price due to the influence of supply and demand patterns if the flight supply has not reached the average level before the epidemic, which will affect people's travel and consumption It remains to be observed whether the dining, vehicles, tour guides, and Chinese language reception environment can fully recover to the level of 2019 when everyone travels abroad to the tourist destination. In this sense, it is normal that the current outbound tourism market has not recovered to the same level as in 2019. I believe that as policy expectations become more stable and consumer confidence increases, especially with the recovery of supply, it will approach or even exceed the level of 2019.

This year's Dragon Boat Festival is a warm summer retreat, with increasing heat

This year's Dragon Boat Festival holiday, Beijing, Hangzhou, Guangzhou, Chengdu, and Qingdao will become popular destinations in China. In terms of choosing a destination for the Dragon Boat Festival trip, peripheral tourism will become the first choice for many people, with "leisure" and "coolness" becoming important influencing factors. Some travel agencies, scenic spots, and theme parks have launched discounted policies and tourism products at half price or free of charge for students taking the high school or college entrance exams this year.

What are the reasons behind "coolness" becoming an important factor for traveling during the Dragon Boat Festival?

Dai Bin, President of China Tourism Research Institute: There are both objective laws of long-term factors and occasional effects of short-term factors. From a long-term objective perspective, summer vacation has always been an important part of people's pursuit of a better life since ancient times. With hot weather in summer, people always hope to go to cooler places. From a short-term perspective, this year's hot weather has been unusually hot, and people want to go out to cooler places. From the perspective of market factors, more and more places not only have cool weather, but also complete commercial environments and public service facilities. These factors combined have brought a new height to summer tourism during this year's Dragon Boat Festival holiday.

Is the tourism market ready for the new demand for tourism during this year's Dragon Boat Festival holiday?

Dai Bin, President of China Tourism Research Institute: I think overall, we are well prepared. Compared to Labor Day, the cultural color of the Dragon Boat Festival will definitely be stronger. Going to the Greater Bay Area of Guangdong to watch dragon boat races not only involves paddling on water, but also on dry land, so the popularity of dragon boat races is sure to be high. For example, in Guizhou Village, there are various types of BA, as well as football matches. As we are driven by the spontaneous popularity of the people, it is easier to attract young people to come and experience. With the just concluded college and middle school entrance exams, our high school students have worked hard for 12 years, and middle school students have worked hard for 9 years. You may want to go out and take a walk, appreciate our magnificent mountains and rivers, and more importantly, appreciate the beauty of our culture. Understanding the beauty of culture is very important. Excellent traditional culture, including intangible cultural heritage, will definitely become the most beautiful scenery for tourists on their itinerary.

Surrounding tours and short-term tours have become a trend, and people's travel rates will continue to increase in the future

Dai Bin, President of China Tourism Research Institute: We have made a judgment in the 14th Five Year Plan for tourism that tourism is becoming a rigid demand for people's better lives. If you have money, you may have to run further and enjoy it at a higher level; With a smaller budget, it is also necessary to take a trip to the surrounding area. Therefore, with short distance tourism as the foundation, tourists will travel further and further, and the types and levels of travel will become more diverse. So we see that there is an increasing popularity among young people for educational trips, family trips with their children, and parent-child trips. Before the 2019 pandemic, the per capita travel rate for our citizens was 4.2 times, with an average of one trip per quarter. But now that the epidemic is over, people will definitely go out more and more frequently, especially for urban residents. Traveling once a month, including long-distance and short distance travel, should gradually become the norm.

The domestic tourism market in our country has entered a new stage of comprehensive recovery

Dai Bin, President of China Tourism Research Institute: We believe that we have entered a new stage of comprehensive recovery. According to data from May Day Labor Day, the number of people we traveled at that time has recovered to 119% of 2019, while tourism consumption has recovered to 100.66% of 2019. So this year's Dragon Boat Festival holiday, it is expected that the number of tourists and tourism revenue will also exceed the same period in 2019. It is expected that the number of people traveling during the Dragon Boat Festival will exceed 100 million, a year-on-year increase of 30%, while tourism revenue will reach 37 billion, a year-on-year increase of 43%. So from the data of the first half of the year, China's tourism economy has entered a new stage of comprehensive recovery, and the second half is also full of expectations. It can be said that from now on, our tourism has returned to normalcy.

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