There are no empty seats! Three questions from the "Two Rivers Village Competition", the final of the Guizhou "Village Super League" has come to an exciting end. Village team | Chejiang | Champion

July 29th is a special "Super Saturday", and the final match of the Huamei Rural Football Super League in Rongjiang County, Qiandongnan Prefecture, Guizhou Province will be held. In the previous group stage, the leading teams Chejiang Yicun and Loyalty Village competed for the championship, while the third place competition was between Changba Village and Xinzhongcun.

On the day of the competition, tens of thousands of tourists and fans from all over the country flocked to Rongjiang County, and the stadium was packed with people.

At 6 pm, the third place race began. Changba Village team contributed 2 brilliant goals in the first 30 minutes, and the team took the lead. Subsequently, the Changba Village team scored another goal through a fast break. In the second half, the Changba Village team continued to perform well and ultimately won 5-0, earning third place.

At around 8 pm, the championship race began. Both sides of the game were chasing each other, and less than a minute into the game, Chejiang Yicun team scored the first goal. Two minutes later, the Loyal Village team successfully headed the goal and equalized the score. In the 39th minute of the game, Loyal Village team scored a goal and overtook Jiang Yicun team. Afterwards, neither side made any progress until the stoppage time of the entire game, when Che Jiangyicun scored one goal, equalizing the score and dragging the game into a thrilling penalty shootout. In the end, Chejiang Yicun team won 4-3 in the penalty shootout and won the championship.

During the competition break, the graceful and touching Dong ethnic song, as well as the ethnic songs and dances such as the Duoye dance performed by thousands of people, made the atmosphere even hotter and the audience cheered incessantly.

It is understood that since the start of the Guizhou "Village Super League" on May 13th, 20 village level teams in Rongjiang County have contributed a total of 98 exciting matches to the audience.

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Even if it ignites, it must ignite? Expert guidance? Behind the scenes "pusher"—— Three Questions about Guizhou's "Two Rivers Village Competition" Leaving the Circle

This summer, the village supermarket in Guizhou has become popular. Since the opening of the Rongjiang Hemei Rural Football Super League on May 13th this year, the continuous occurrence of exciting scoring moments, the enthusiasm of tens of thousands of spectators on site, the specialty food "pet fans", and the charming intangible cultural heritage exhibitions on and off the field have quickly fermented this village level football competition across the entire network.

Last summer, in Taypan Village, Taijiang County, not far away, the rural basketball league developed from the local Miao "June 6" basketball game was first popular all over the net. On June 20 this year, the National and American Country Basketball Tournament was officially launched, which means that the Country Basketball League has a "national version".

Guizhou "Liangjiang Village Competition" has been popular, followed by a series of question marks.

Is it even "burning" or will it be "burning"?

In the "Village Super" stadium, athletes, referees, and narrators are all "part-time" and come from all walks of life; the audience is mostly relatives of neighbors, holding pots and pans from home to cheer on the scene; the prizes are local fragrant pigs, Fragrant sheep, small fragrant chicken and other special agricultural products; the cheerleaders are all villagers, dressed in national costumes and rehearsing overtime, proud of performing in the "Village Super.

"A rare opportunity for the whole village to come." Yang Liuxiang, a 94-year-old Dong old man, donated 50 yuan to buy water for the village team. Yang Laoxiang, an 86-year-old Miao old man, and the villagers made a special trip to perform the "Sama Festival" folk sacrifice for the competition.

The agricultural taste that spilled over the screen and the love from the heart of the masses made the village-level event "Village Super" move the hearts of netizens across the country.

With more than 80 years of football history, Rongjiang County, with 385000 people in the county, was selected as the first batch of national county football typical counties in 2021. According to Yang Qiong, director of the Rongjiang County Culture, Sports, Radio, Film and Tourism Bureau, local villagers have always said that "sing when they can talk, and play football when they can walk.

The village basketball game in Taijiang originated from Miaoling Mountain Township, which is closely related to the local minority culture and long basketball tradition. Yang Dezhao, the county magistrate of Taijiang County, introduced that there are many ethnic festivals in Taijiang County. "Every festival must be played, and basketball must be played first." Whenever a basketball game starts, villagers from Shili and Baxiang will flock to it. In order to participate in and watch basketball games, many villagers who go out to work will travel thousands of miles back to their hometown.

There are more than 270 households and more than 1100 people in Taifan Village. About 2/3 villagers play basketball. Zhang Shoushuang, the branch secretary of Taifan Village, said: "Since 1936, Taifan Village has held at least one basketball match every year, which has never been interrupted. The football match in my hometown is a kind of nostalgia that I can't afford to give up."

In addition to the pure and warm atmosphere of basketball and football, there are also charming folk songs and dances and unique local delicacies, which make the Rongjiang "Village Super" and Taijiang Village Basketball matches immediately happy inside and outside the stadium, online and offline.

"On this day, Rongjiang waited for a long time." Xu Bo, the magistrate of Rongjiang County, said that the "village super" was not a temporary luck, but benefited from the long local football tradition, the colorful culture derived from more than 20 ethnic groups in the county, and the long-term accumulation of various aspects., There is both contingency and inevitability, and it is the result of continuous local experience and lessons and unremitting exploration.

Is there someone behind you pointing?

In recent years, shaping urban IP has become the focus of exploration in the development of cultural tourism industry. With Taijiang rural basketball, Shandong Zibo barbecue out of the circle, everywhere want to taste the sweetness of popularity. But in the exploration, Rongjiang County took a lot of detours.

Since 2021, relevant non-governmental associations in Rongjiang County have successively held large-scale activities such as bullfighting, "CBA in the Mountains-the First Dong New Year's Festival Basketball Invitational Tournament", Miao Drum Tibetan Festival, Dong New Year's Festival, and Marathon to shape the city IP. However, due to safety risks, lack of characteristics, small audience, short time and other reasons, they were all short-lived and the results were mediocre.

In many attempts, the local constantly sum up their own gains and losses, learn from the experience of Zibo, Taijiang. On January 24, 2023, on the third day of the Lunar New year, Dong compatriots in Sanbao Dong Village, Rongjiang County, held the 2023 Rural Football Super League in Sanbao Dong Village, Chejiang, Rongjiang, to celebrate the Spring Festival.

"This attempt gives us hope." "Village super" one of the planners, Rongjiang County Football Association Vice Chairman Yang Yajiang said.

Yang Yajiang said that the "village super" is to follow the "mass line". The organizer is the Rongjiang County Football Association, and the organizer is the Sanbaodong Society of Rongjiang County. The team organization, schedule arrangement, promotion rules, program performance, rewards and prizes of the competition are decided and implemented by the local villagers themselves.

"For more than two months, the enthusiasm of the masses to participate has not diminished. Hundreds of teams across the country have signed up for the competition. Many villagers in this county and surrounding counties have called to ask for a show at the village super scene." Yang Yajiang said, "If there are experts behind it, it is the broad masses of the people!"

While the people are in front of the stage, the government is taking advantage of the situation, taking advantage of the situation and doing more behind the scenes. Xu Bo said that the focus of the government's work is to do a good job in the filing and approval of the football league, service guarantee, and environmental improvement.

After the "village super" became popular, some touching stories continued to brush the screen: after fans from Chengdu drove for 8 hours in a row, Rongjiang traffic police took over the steering wheel; Rongjiang hotels were full, a batch of tents were set up for tourists to use free of charge, and schools changed into camping bases in seconds. Vehicles from other provinces enter Rongjiang, and the spare lane of toll station becomes "green channel".

Is there any "behind the scenes"?

Taijiang rural basketball and Rongjiang "village super" continue to become popular, and the current masses clever use of new media communication is inseparable. With the development and popularization of social media platforms such as WeChat, Weibo, Douyin, and Kuaishou, the new media industry has become increasingly mature, and the active development of short video, live e-commerce, online marketing and other businesses has become the development ideas of many counties in Qiandongnan Prefecture.

"Who doesn't want a good hometown? Who doesn't want to listen to a good voice?" Taijiang County Executive Deputy Magistrate Wang Jun said, the local people, from the media bloggers, "net red" use fast, advanced means of communication is Taijiang rural basketball fire all over the network important reason.

"Everyone is a self-media, everyone is a communicator, pick up a mobile phone can shoot and send, so that Taijiang County rural basketball match has become a hot search on major platforms for many days in a row, attracting the attention of authoritative media." Wang Jun said.

Xu Bo said that in recent years Rongjiang has implemented the "new three changes" of "turning mobile phones into new agricultural tools, data into new agricultural materials, and live broadcasting into new agricultural activities" to enable new media to revitalize the countryside. The county has cultivated more than 12000 new media accounts and more than 2200 local webcast marketing teams, which have achieved the effects of fast dissemination, wide influence and high attention effect in the publicity of the "Village Super" event.

Rongjiang football and Taijiang basketball have a mass base for decades. Previously, because they were located in remote mountainous areas, the economy was weak, the traffic was backward, and the information was blocked. "Sleeping resources" were awakened because after poverty alleviation, the transportation was convenient, and more foreign tourists came; the network was smooth, and the new media spread more quickly.

According to statistics, since the start of the game on July 12 last year, the "June 6" basketball game in Taipan Village, Taijiang County, the Guizhou Beautiful Country Basketball League, the National Hemei Country Basketball Competition and other events have spread nearly 8 billion times on the Internet; "Village Super" has spread more than 30 billion times since the start of the game on May 13.