The whole chain showcases the concept of "green" and other competitions. The work of the Chengdu Universiade is being carried out in an orderly manner. | Chengdu | Universiade
CCTV News: Follow the news of the Chengdu Universiade. The 31st World University Summer Games, also known as the Chengdu Universiade, will be held from July 28th to August 8th. As the Chengdu Universiade approaches, various preparations for the competition venues are progressing in an orderly manner. In the low-carbon experience hall of the Chengdu Universiade, high-tech experience devices such as low-carbon Rubik's Cube, carbon cycle lightbox, power bike, and energy cabin have attracted the attention of many citizens and tourists.
It is understood that the newly built venues for the Chengdu Universiade are fully equipped with green building materials to reduce the generation of construction waste and pollutants. The venues have replaced LED energy-saving lighting fixtures and achieved multi-level lighting control, promoting efficient and stable energy consumption in the venues. In addition, Chengdu has also invested 1340 new energy buses and more than 1000 new energy vehicles as transportation service vehicles for athletes, technical officials, and media, achieving 90% use of new energy vehicles for transportation from the Dayun Village to the central urban venue, and 100% use of new energy shuttle buses within the Dayun Village.
![The whole chain showcases the concept of "green" and other competitions. The work of the Chengdu Universiade is being carried out in an orderly manner. | Chengdu | Universiade](https://a5qu.com/upload/images/d545adbe81e7f36d0b1f3a493f1ec1db.jpg)
More than 1000 licensed products from 18 series continue to be updated
Yesterday afternoon, the main media center of the Chengdu Universiade held a special press conference on "Market Development", during which the Universiade Executive Committee introduced the relevant situation of market development for the Universiade.
![The whole chain showcases the concept of "green" and other competitions. The work of the Chengdu Universiade is being carried out in an orderly manner. | Chengdu | Universiade](https://a5qu.com/upload/images/28a4657801545012d691a282edbefd8d.jpg)
Since the release of the mascot "Rongbao" for the Chengdu Universiade, the surrounding products have been continuously innovated and updated, and the public's consumption enthusiasm has been strong. At present, the Chengdu Universiade has publicly recruited 80 franchising enterprises through a franchise plan.
Miao Yuyuan, full-time deputy director of the Publicity Department of the Universiade Executive Committee: At present, the Chengdu Universiade has recruited 80 franchising enterprises such as intangible cultural heritage inheritance enterprises, Winter Olympics Bing Dwen Dwen cultural and creative products enterprises, and top cultural and creative enterprises through the franchising plan. Around the theme of the mascot "Rongbao", more than 1000 licensed products have been launched in 18 major series, including toys, badges, stationery, stamps, and postal products. The "Rongbao" series of handmade items, "Rongbao" ice cream, "Rongbao" themed stamps and postal products, and Universiade three-dimensional books have also been developed, and more than 400 licensed retail stores have been opened in urban commercial districts, popular scenic spots, subway stations, and other areas.
![The whole chain showcases the concept of "green" and other competitions. The work of the Chengdu Universiade is being carried out in an orderly manner. | Chengdu | Universiade](https://a5qu.com/upload/images/e19b3b11ee17a17f27c2ea54665fd53e.jpg)
It is understood that the Chengdu Universiade uses the franchise products of the Universiade as the promotion carrier, striving to showcase the concept of "green, intelligent, dynamic, and shared" throughout the entire chain from production to sales, and implementing the "1+3+N" strategy.
Miao Yuyuan, Deputy Minister of the Propaganda Department of the Executive Committee of the Universiade: "1" refers to the goal of benchmarking against the Olympics and striving for excellence, "3" refers to the three major marketing strategies of activities, content, and platforms, "N" refers to utilizing N media platforms, planning N event marketing, and creating phenomenon level explosive content mainly focused on the mascot "Rongbao". Create a strong atmosphere of national participation and enjoyment of the Universiade, spread Chinese culture and tell the story of Chengdu well through licensed products.
![The whole chain showcases the concept of "green" and other competitions. The work of the Chengdu Universiade is being carried out in an orderly manner. | Chengdu | Universiade](https://a5qu.com/upload/images/a0a9ca2c9144168bd549865031aed363.jpg)