The "Two Rivers and Two Villages" Sports Competition Shapes a New Model of Rural Economy BA | Taijiang County | Economy
Guiyang, June 22 (Xinhua) - The "Two Rivers and Two Villages" Sports Competition Shapes a New Model of Rural Economy
Xinhua News Agency reporter Jiang Cheng
One is Taijiang County, which is known as the "number one county of the Miao ethnic group in the world". Since last summer, the "Village BA", which originated from the local Miao ethnic group's "June 6th" New Festival basketball competition, has become popular and eventually rose to become the National United States Rural Basketball Competition.
One is Rongjiang County, known as the "key to the southeast of Guizhou Province and the first important area in the Miao region". Since May this year, the fire of rural football "village super" has been ignited and continues to heat up, widely spreading at home and abroad.
From "Village BA" in Taijiang to "Village Super" in Rongjiang, Guizhou's "Two Rivers and Two Villages" sports events are becoming a new engine for rural economic development with their unique growth model.
By supporting production through competition, agricultural products have made their debut and opened up sales channels. "Carp Kissed Fragrant Rice," "Taijiang Sturgeon," and "Three Spiked Duck," these distinctive prizes that have appeared on the "Village BA" competition field, have gained great fame and sales. Taijiang is keenly aware and quickly follows up. A group of regional public brands have entered the public eye, and several famous agricultural industry group projects have landed, successfully obtaining approval for the creation of a national modern agricultural industrial park. In the first quarter of this year, the total output value of agriculture, forestry, animal husbandry and fishery increased by 3.9%, ranking second in the province.
Around the "Village Supermarket" arena, nearly 500 stalls are free for people to use. Local agricultural products such as "Rongjiang Cow Steamed", "Rongjiang Roll Noodles", Bamboo tube food, and Myrica rubra are out of stock, not only "night economy", but also "street stall economy", and more importantly, "weekend economy". As the "bridgehead" for Guizhou to integrate into the Guangdong Hong Kong Macao Greater Bay Area, Rongjiang is leveraging its advantages and seizing opportunities. With a focus on local timber and agricultural products, a large investment attraction is in full swing, and a group of Guangdong enterprises are vying to invest and build factories in Rongjiang.
Promoting culture through competition, and finding a development carrier for the intangible cultural heritage industry. The two rivers are both located in Qiandongnan Miao and Dong Autonomous Prefecture, where multiple ethnic groups such as Miao, Dong, Shui, Yao, Zhuang, and Tujia blend together to form diverse and rich ethnic minority cultures. At present, there are 3 representative works of human intangible cultural heritage and 56 national intangible cultural heritage sites in the local area, ranking first among cities and prefectures at the same level in the country.
"Miao Lusheng Dance", "Dong Song", wax printing, silver jewelry... Intangible cultural heritage has been revitalized in the "Two Rivers and Two Villages" competition, and cultural and creative products with intangible cultural heritage elements such as "Village Babies" are constantly emerging. There are successors in the inheritance and innovation of intangible cultural heritage, and sustainable carriers have been found for the development of the intangible cultural heritage industry. Local culture and ethnic culture are undoubtedly catalysts for the development of mass sports.
Using competitions to assist travel, the flow of tourists turns into cash flow. The competition is on fire, and tourists are flocking in. With the help of the "Village BA" tourist flow, Taijiang has created two 4A level scenic spots, upgraded and renovated multiple 3A level scenic spots, and revived a batch of idle and inefficient tourism projects. Taipan Village's catering, supermarkets, and homestays have also emerged. In 2022, Taijiang County received 1.6534 million tourists, a year-on-year increase of 23.27%, with tourism revenue of 1.712 billion yuan, a year-on-year increase of 36.74%. In the three-day period of the final of the first "Beautiful Countryside" Basketball League in Guizhou Province in late March this year, the county received 181900 tourists and achieved a comprehensive tourism income of 55.16 million yuan, driving a year-on-year increase of 140% in tourism bookings in Qiandongnan Prefecture.
On June 3rd, during the "Village Super" and "Super Saturday" football nights, more than 50000 people gathered at the football field in Rongjiang County. In the past week, the search volume for "village supermarkets" on the Ctrip app has increased by 562% compared to the previous week. From May 13th to present, Rongjiang has received over 500000 tourists and its comprehensive tourism revenue has exceeded 200 million yuan. "Super delicious", "super fun", "super good living" and other "village super+" brands have emerged.
Set up a good stage for sports, and use cultural economy to perform. The integrated development of agriculture, sports, and tourism is giving new answers to the "Two Rivers and Two Villages" in Guizhou, gradually shaping a new model of rural economy.
