The "the Belt and Road" circle of friends helps China's cultural industry to exchange culture internationally | internationally | Chinese culture
The 19th China International Cultural Industry Expo and Trade Fair concluded on June 11th, Shenzhen, Xinhua News Agency reported. Iran's carpets, Indonesia's coffee, Pakistan's jade... Walking into the exhibition hall, the audience can not only watch exciting performances, but also purchase specialty products on site and experience the rich Silk Road culture.
Since its official establishment in Shenzhen in 2004, the scale, number of visitors, and degree of internationalization of the Cultural Expo have continuously increased, becoming an important engine for promoting the development of China's cultural industry, an important platform for Chinese culture to go global, and an important window for expanding cultural openness to the outside world.
This ICIF attracted more than 300 overseas exhibitors from 50 countries and regions to participate online and offline, and both the quantity and quality have returned to the pre epidemic level, among which cultural projects and products from countries and regions along the "the Belt and Road" have been actively participated.
The movable type printed cultural and creative products exhibited at the 19th China International Cultural Industry Expo and Trade Fair. Photo by Xinhua News Agency reporter Liang Xu
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The European Cultural and Creative Museum debuted in the "the Belt and Road" International Pavilion of ICIF for the first time, bringing French designers, Belgian digital art and various international creative designs. The sponsor hopes to have the opportunity to open cultural cooperation with Shenzhen, the city of design, and work together to create a new cultural platform connecting China and Europe.
"We are participating in the Cultural and Creative Exhibition for the first time under the name of the European Cultural and Creative Museum," said Anna Marie Sahegye, President of the French Industrial Design Association. "Nowadays, it is no longer 'Made in China', but 'Created in China'. I have seen that many Chinese architectural designs, lighting, and material choices are very typical."
Sahegye hopes that the Cultural Expo will use design as a link to promote joint exploration of the value of design between China and France in both professional and public fields, and to jointly create a world full of humanistic care.
On June 7th, visitors entered the exhibition hall of the 19th China International Cultural Industry Expo and Trade Fair. This year's Cultural Expo highlights the improvement of trading functions, internationalization level, digital application, and innovative display content, creating a productive display and trading platform. Over 3500 government groups, cultural institutions, and enterprises have made appearances. Photo by Xinhua News Agency reporter Liang Xu
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At the Smart Radio and Television Exhibition Area of the Digital Culture Museum of the China International Cultural Fair, Shenzhen Film Company has officially signed a contract with Asia Television Holdings Limited in Hong Kong to launch the "Stories of Searching for a Foreign Land" global Chinese short video collection activity. On the one hand, the activity shows the cultural characteristics of the countries along the "the Belt and Road" and promotes the integration and exchange of international cultures; on the other hand, it explores the stories of the family and country feelings and destiny changes of Chinese people around the world, gives play to the power of video works, promotes Chinese culture to the world, and helps the international development of China's film and television industry.
Xing Weijun, vice president of Hong Kong Asia Television Holdings Co., Ltd., said that this year, on the occasion of the tenth anniversary of the "the Belt and Road" initiative, he hoped that through the restart of the classic IP of "looking for stories from other countries", the wonderful Chinese stories would be presented multidimensional on the "New Silk Road", writing more moving melodies for friendly exchanges and common development between China and the world, and promoting the international development of China's cultural industry.
The audience visited and made purchases at the 19th China International Cultural Industry Expo and Trade Fair. Photo by Xinhua News Agency reporter Liang Xu
Iranian exhibitor Madi brought Persian style handicrafts and food to this cultural expo. "This is our second time attending the Shenzhen Cultural Expo. This time, we will bring carpets, carpet paintings, and other handicrafts, as well as saffron. We hope that more audiences and consumers will learn about our Iranian cultural products."
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Nigerian youth Joseph came to China for the first time as a purchaser to participate in the Cultural Expo. Joseph is engaged in the textile industry and hopes to find partners in the fabric industry in China. Through cooperation in technology research and development, he can explore the international market together.
Joseph said that it was his first time coming to the Cultural Expo, and the culture, people, and beautiful city here made him feel very beautiful. "We look forward to practical cooperation with China to further promote our cooperation and business."