The stock price of this company has soared by nearly 50%, and "Miss Hong Kong" is promoting products to China | Greater Bay Area | Hong Kong
On June 2nd, after a period of silence, television broadcasting once again launched a surge mode, closing up 47.63%. The strong performance of TVB has driven other film and television media stocks to collectively dominate the Hong Kong stock market, with Tenfang Holdings up 57.41%, Shaw Brothers Holdings up 37.74%, Emperor Culture Industry up 30.77%, and Tiger TV Media and Digital Kingdom up 17.53% and 11.5% respectively.
On the news front, TVB recently delivered a brilliant transcript on Taobao's ninth live broadcast with the theme of "Miss Hong Kong", with sales exceeding 100 million yuan and a total of nearly 10 million views; In addition, on May 31st, TVB held its annual shareholder meeting, and the single major shareholder, Chinese Culture Group, stated that it will firmly promote the reform and innovation of TVB in Hong Kong. Xu Tao, Executive Chairman of TVB's Board of Directors, stated that the Greater Bay Area and even China are important development markets for TVB. Last year, China's business contributed over 20% of revenue and is also an important source of profit. In the future, the proportion of mainland business will gradually increase.
The theme live broadcast of "Miss Hong Kong" achieved remarkable results
According to the news from the TVB official account, TVB saw the goods on Taobao on May 31. The ninth live broadcast was themed "Miss Hong Kong" and invited Gao Haining, Zhu Chenli, Tang Luowen and He Yiting, who were also former Hong Kong sisters, to participate. A host appeared in a gorgeous shape and turned into a "talking sister" to bring goods, which was praised by many netizens as "beautiful girl".
According to the data, the live broadcast lasted from 5pm to 2pm on the same day, and after 9 hours of uninterrupted live streaming and sales, the total sales of the entire event exceeded 100 million yuan, with a total of nearly 10 million viewers, achieving remarkable results.
It is understood that TVB's Taobao live streaming room plans to start broadcasting 6 sessions during June 18th. The pre-sale sessions that have already started broadcasting on May 26th attracted over 4 million viewers with an 8-hour and 30 minute live broadcast.
Since the beginning of this year, TVB has achieved ideal results in conducting live streaming e-commerce cooperation with mainland platforms. In March, TVB announced a live streaming cooperation with Taobao, with over 48 e-commerce live broadcasts scheduled for 2023. The first "Hong Kong drama style live broadcast" on March 7th achieved a total sales breakthrough of 23.5 million yuan, and the second "soaring to the sky" themed live broadcast on March 30th achieved a sales breakthrough of 73.2 million yuan, with a total of over 6.9 million viewers.
Stimulated by this, the stock price of television broadcasting soared by 85.08% on March 8th, and even reached a new high of HKD 17.9 on March 9th, reaching a new high in nearly two years. However, due to negative news such as poor performance in 2022, continuous reduction of fund holdings, and questioning of management by minority shareholders, the stock price fluctuated and fell. On June 2nd, the stock price of Television Broadcasts surged 47.63% to close at HKD 7.16, less than half of the high on March 9th.
Haitong International believes that TVB, as a scarce resource under television broadcasting, has convenience in the development of the mainland market. Through high-quality IP and star resources, extensive high-value audience base, and the unique positioning advantages of Hong Kong goods, TVB has carried out in-depth cooperation with Taobao, and can further use Tiktok, Kwai and other traffic channels to choose their own products and create their own brand products.
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Hope to resume dividend payout as soon as possible
On May 31st, TVB held its annual shareholders meeting and approved the audited financial statements, board of directors report, and independent auditor report for the year 2022. Li Ruigang, Chairman and CEO of Chinese Culture Group Corporation, was re elected as a director. As the executive chairman of TVB's board of directors, Xu Tao is also the Vice President and Chief Operating Officer of Chinese Culture Group Corporation.
Chinese Culture is a comprehensive media group that acquired the largest stake in Young Lion, the controlling shareholder of TVB listed company, in 2015. After completing this transaction, it became TVB's largest single shareholder. According to public information, Chinese Culture was established in 2015, headquartered in Shanghai, Beijing, and Hong Kong, with a focus on multiple business areas such as film and television, variety shows, documentaries, games, lifestyle and consumption, information, live entertainment, cultural, business and tourism, and sports. In terms of members and affiliated enterprises, in addition to TVB, Chinese Culture also has well-known media such as Zhongwu Sunshine, Jade Oriental, Shaw Brothers, Chinese Film, Oriental Dream Factory, Vivid Huasheng, Caixin Media, and Li Video.
In recent months, there has been a small shareholder organization called the "Big Taiwan Small Shareholders Alliance", which has repeatedly pursued and bombarded TVB management online, with Li Ruigang being the first to bear the brunt. However, it is reported that the representative of the Small Shareholders Alliance was unable to attend the TVB shareholder meeting due to issues with the shareholder authorization form. The representative stated that they had originally hoped to attend the meeting to inquire about management ethics and other issues, and emphasized that they would continue to push TVB in the future.
Xu Tao responded that the company has always attached great importance to shareholder opinions, including constructive criticism. TVB has established a sound mechanism and channels to collect opinions, and the management has noticed the remarks of the small shareholder alliance. However, the group has never actively used existing channels to contact TVB, nor has it been possible to verify the identity and shareholding of the group members, making it difficult to discuss the motives behind the other party's remarks.
Xu Tao stated that the group has implemented a reform plan and replaced 57% of its executives. Among the newly joined teams, five to six have become young people, hoping that they can bring new creativity and vitality to the company, and promote continuous innovation and development of the business.
Regarding the dividend issue that shareholders are concerned about, Xu Tao stated that the board of directors will consider financial performance, investment returns, funding needs, and other factors to determine the dividend policy, with the goal of maximizing shareholder benefits. "I, like you, are shareholders and hope to resume dividend payments as soon as possible.".
The proportion of mainland business may gradually increase
In Xu Tao's view, the Greater Bay Area and even the whole of China are important development markets for TVB, and the proportion of mainland business will gradually increase in the future.
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In March of this year, TVB and Youku signed a 700 million yuan cooperation framework agreement, which will jointly produce multiple series with Youku in the next two years and provide them with synchronous and stock dramas. Xu Tao stated that TVB is currently exploring cooperation with many streaming network platforms. In addition, Guangdong Radio and Television Network was previously responsible for broadcasting Jade Channel and Mingzhu Channel. TVB charges a fixed amount, while operations are handed over to local partners. The contract between the two parties expires at the end of June this year. TVB takes into account the extension of resources in the Greater Bay Area and the enhancement of advertising business participation.
At present, TVB TV channel remains the highest rated channel in Hong Kong, with an audience share of up to 77%. Despite the challenging economic environment, the revenue of Hong Kong's television broadcasting business increased by 6% from HKD 1.225 billion to HKD 1.294 billion in 2022, accounting for 36% of the group's revenue.
Content creation has always been the core advantage of TVB. In 2022, TVB produced 22700 hours of program content, covering dramas, variety shows and entertainment programs, news and financial information, documentaries, sports, and children's programs. Among them, the TV series "Ode to the Return of Light and Shadow" focuses on warmth, detailing the heartwarming stories of Hong Kong people since their return. The joint production of TVB and Mango TV's "The Sound of Hong Kong" brings together multiple Hong Kong artists and focuses on Hong Kong music, making it one of the highest rated variety shows in China in 2022. The acting reality show "Infinite Beyond Class" produced by TVB in collaboration with Zhejiang TV and Youku has also received rave reviews. Overall, revenue from mainland businesses increased by 5% from HKD 666 million in 2021 to HKD 698 million.
The strong productivity and excellent creativity have continuously improved the reputation of TVB content in the mainland market. The two season documentary "Infinite Road" showcases the various efforts made by the country for poverty alleviation and environmental protection and ecological development, which has aroused high resonance and recognition from audiences in both regions. "Infinity Road" became the first Hong Kong produced documentary to be broadcasted on CCTV, while "Infinity Road 2: Unpriced Protection" once again won good reviews from audiences with its down-to-earth, interesting, and lively unique temperament. It received a rating of 9.2 on Douban and was selected as the "2022 Excellent Domestic Documentary Collection".
The documentary "Hong Kong, Our Story" aired in September 2022 presents a new look and atmosphere of Hong Kong's rise from governance after its return to China. It has been selected as an excellent feature film series for 2022.
After being jointly broadcasted on two local radio stations, the program "Sound Continuously · Hong Kong Music Season" has won the first place in the same segment of the CSM national network in multiple episodes, with a cumulative audience of nearly 150 million people. The program has consistently ranked first in terms of program ratings during the same period in the Hong Kong Special Administrative Region, with an average of over 1.18 million Hong Kong viewers watching each episode. It has been trending more than 2006 times on the internet, reaching the top 205 times. The main topic of short video platforms has exceeded 4.24 billion views, which has had a huge impact both domestically and internationally. It has sparked a lively "Hong Kong music trend" in both mainland China and Hong Kong, and is praised as a "barometer of cultural integration in the Greater Bay Area.".
It is understood that TVB will expand its business of co production variety shows, multi-channel networks, and artist management in mainland China this year. Among them, the collaborative launch of variety shows includes the Greater Bay Area Music Festival and the Hong Kong Music Season 2.