The State Administration for Market Regulation has exposed ten typical cases of illegal advertisements for "miracle doctors and medicines". Drugs | Advertisements | miracle doctors

Release time:Apr 13, 2024 21:01 PM

Since 2023, market regulatory authorities have focused on key areas of people's livelihood such as healthcare, pharmaceuticals, medical devices, and health foods, continuously increasing their crackdown on false and illegal advertisements of "divine doctors and medicines". They have also cleaned up and rectified illegal and irregular behaviors in commercial advertisements, such as impersonating experts or famous doctors for promotion, publishing unverified drug advertisements, fabricating or exaggerating the efficacy of health foods, and claiming disease treatment functions of ordinary foods, effectively protecting the legitimate rights and interests of consumers. Ten typical cases that have been completed are now selected for exposure.

Typical cases

1. Shenzhen Market Supervision Bureau of Guangdong Province investigated and dealt with illegal advertising cases of Shenzhen Qimei Electronics Co., Ltd.

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The Shenzhen Market Supervision Bureau of Guangdong Province has investigated and found that during the production of the storytelling machine, Shenzhen QiAimei Electronics Co., Ltd. implanted drug audio advertisements provided by some customers into the machine according to their requirements. The implanted drug advertisements did not obtain drug advertising approval documents in accordance with the law and contained a large amount of exaggerated treatment effects and guaranteed promises for treatment effects. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In May 2023, the Shenzhen Market Supervision Bureau of Guangdong Province imposed an administrative penalty of 760000 yuan on the parties involved in accordance with the law, and transferred the information of the business entity that entrusted the parties to implant drug advertisements to the relevant local market supervision department for verification and processing. At the same time, the parties involved also engaged in the production of products without indicating the product name, factory name, address, and product execution standard number, which violated the relevant provisions of the Product Quality Law of the People's Republic of China. The Shenzhen Market Supervision Bureau of Guangdong Province imposed an administrative penalty of 426800 yuan on the parties in accordance with the law.

Typical cases

2. Market Supervision Bureau of Suihua City, Heilongjiang Province investigated and dealt with illegal advertising cases in Wangkui County People's Hospital

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The Market Supervision Bureau of Suihua City, Heilongjiang Province, investigated and found that Wangkui County People's Hospital, through its WeChat official account "Wangkui County People's Hospital Health Wangkui", released medical advertisements such as "Wangkui County People's Hospital Lithotripsy Department routinely carries out shock wave lithotripsy, lung function testing and bone density testing" without review, which contained false contents such as "introducing the latest generation of extracorporeal shock wave lithotripter, lung function detector and bone density measuring instrument"; Publish medical advertisements containing information such as "Patient Mr. Song, disease name: new lesion of pontine ischemia, significant improvement in treatment effect, and disappearance of symptoms of clumsy speech" that utilize patient images and explain the cure rate. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In February 2023, the Market Supervision Bureau of Suihua City, Heilongjiang Province imposed a fine of 300000 yuan on the parties in accordance with the law.

Typical cases

3. Songzi City, Hubei Province Market Supervision Bureau investigated and dealt with the illegal advertising case of Songzi City Health and Life Museum

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According to an investigation by the Market Supervision Bureau of Songzi City, Hubei Province, the 999 Health Life Center in Songzi City has released advertisements for "Shengshengyuan" brand health products "Lycopene Polyvinyl Ester Soft Capsules" and "Daluokang Capsules", which contain content such as "enhancing human immunity, conquering blood clots, having good therapeutic effects on cardiovascular and cerebrovascular diseases, arteriosclerosis and other diseases" and "pure natural plant extracted health products are safer to care for your health! Regulating blood lipids", exaggerating the product's use and claiming disease treatment functions to health foods. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In April 2023, the Market Supervision Bureau of Songzi City, Hubei Province imposed a fine of 250000 yuan on the parties in accordance with the law.

Typical cases

4. Market Supervision Bureau of Boshan District, Zibo City, Shandong Province investigated and dealt with illegal advertising cases of Zibo Shunde Pharmaceutical Co., Ltd.

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The Market Supervision Bureau of Boshan District, Zibo City, Shandong Province has investigated and found that the ordinary food advertisements published by Zibo Shunde Pharmaceutical Co., Ltd. contain content such as "lowering blood sugar," "strengthening the spleen, nourishing the stomach," and "dispelling dampness," claiming to have disease treatment functions. The medical device advertisements published also contain content such as "sinusitis, special effects," which guarantees efficacy. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In May 2023, the Market Supervision Bureau of Boshan District, Zibo City, Shandong Province, lawfully imposed an administrative penalty of 208700 yuan on the parties involved.

Typical cases

5. Beijing Chaoyang District Market Supervision Bureau investigated and dealt with the case of illegal advertising of toxic drugs for medical use by Beijing Huangsi Medical Beauty Clinic Co., Ltd.

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According to an investigation by the Market Supervision Bureau of Chaoyang District, Beijing, Huangshi Medical Beauty Clinic Co., Ltd. has posted toxic drug advertisements on its company's online platform, including "American Botulinum Toxin 50U and British Jishi 300U, injectable botulinum toxin drugs", "American Botulinum Toxin 50U deposit ¥ 2400, British Jishi 300U deposit ¥ 4640", and other content. Type A botulinum toxin for injection belongs to medical toxic drugs and cannot be advertised. The above-mentioned behavior of the parties violates the relevant provisions of the Advertising Law of the People's Republic of China. In April 2023, the Market Supervision Bureau of Chaoyang District, Beijing imposed a fine of 200000 yuan on the parties in accordance with the law.

Typical cases

6. Shanghai Pudong New Area Market Supervision Bureau investigated and dealt with the illegal advertising case of Shanghai Orange Multi-Technology Co., Ltd.

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The Shanghai Pudong New Area Market Supervision Bureau investigated and found that Shanghai Orange Duo Technology Co., Ltd. published advertisements for medical devices in a platform self run online store that were not subject to advertising review, which contained false contents such as "潓潓潓潓潓潓潓潓潓潓潓潓 included in the diagnosis and treatment plan of COVID-19" and "潓潓潓潓潓潓. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In March 2023, the Market Supervision Bureau of Pudong New Area in Shanghai imposed a fine of 200000 yuan on the parties in accordance with the law.

Typical cases

7. Market Supervision Bureau of Huangpu District, Guangzhou City, Guangdong Province investigated and dealt with the illegal advertising case of Guangdong Dongfanghong Pharmaceutical Chain Co., Ltd.

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The Market Supervision Bureau of Huangpu District, Guangzhou City, Guangdong Province has investigated and found that Guangdong Dongfanghong Pharmaceutical Chain Co., Ltd. has published prescription drug advertisements for sildenafil citrate tablets and tadalafil tablets on a certain platform, and the advertisements contain content indicating the effectiveness of the drugs, such as "continuing to take them 8 times and maintaining an effective rate of over 80%" and "clinical total effective rate of 80.8%". The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In March 2023, the Market Supervision Bureau of Huangpu District, Guangzhou City, Guangdong Province imposed a fine of 200000 yuan on the parties in accordance with the law.

Typical cases

8. Market Supervision Bureau of Siping City, Jilin Province Investigate and Deal with Illegal Advertising Cases of Siping Radio and Television Station

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According to an investigation by the Market Supervision Bureau of Siping City, Jilin Province, Siping Radio and Television Station has released an advertisement for the agricultural and sideline product "Wenshan Jin Bu Huan San Qi". The advertisement contains content such as "can assist in the treatment of stroke, hemiplegia, palpitations, chest pain" and "can prevent and treat diseases such as coronary heart disease, angina pectoris, acute cerebrovascular disease, thrombophlebitis, etc.", claiming the disease prevention and treatment function of ordinary food. The above-mentioned behavior of the parties involved violates the relevant provisions of the Advertising Law of the People's Republic of China. In January 2023, the Market Supervision Bureau of Siping City, Jilin Province imposed an administrative penalty of 150000 yuan on the parties in accordance with the law.

Typical cases

9. The Market Supervision Bureau of the Second Division of Xinjiang Production and Construction Corps investigated and dealt with the illegal advertising case of the 248 store of Xinjiang Kangning Pharmaceutical Chain Co., Ltd.

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The Market Supervision Bureau of the Second Division of Xinjiang Production and Construction Corps investigated and found that when the 248 store of Xinjiang Kangning Pharmaceutical Chain Co., Ltd. sold "ass hide glue Qianggu Oral Liquid, Jiangzhong Duowei Element Tablets, Lvjiao Buxue Granules, Qixuekang Oral Liquid" drugs, the contents of the self-made advertising billboards were inconsistent with the main functional contents and ingredients in the instructions approved by the drug supervision and administration department. The above-mentioned behavior of the parties violates the relevant provisions of the Advertising Law of the People's Republic of China. In March 2023, the Market Supervision Bureau of the Second Division of the Xinjiang Production and Construction Corps imposed a fine of 108000 yuan on the parties in accordance with the law.

Typical cases

10、 The Market Supervision Bureau of Nanchang City, Jiangxi Province investigated and dealt with the illegal advertising case of Nanchang Benmao E-commerce Co., Ltd

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The Market Supervision Bureau of Nanchang City, Jiangxi Province has investigated and found that Nanchang Benmao E-commerce Co., Ltd. posted an advertisement for Manxi mouthwash on a certain platform, which contained false content such as "relieving inflammation and pain, promoting ulcer healing". The above-mentioned behavior of the party concerned violates the relevant provisions of the Advertising Law of the People's Republic of China. In February 2023, the Market Supervision Bureau of Nanchang City, Jiangxi Province imposed a fine of 101400 yuan on the party concerned in accordance with the law.

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