The short videos of "precise feeding" are invading the child's discourse system model | Parents | Video

Release time:Apr 13, 2024 22:09 PM

Nowadays, many parents are concerned about teenagers and children who are addicted to watching short videos. For example, some children of five or six years old open their mouths and shut their mouths, such as "old iron", "old six", "great intelligence", and "tied Q". Many of them are "brought" into the "pit" of various online games and game videos by the platform's algorithms. According to the Teenager Blue Book: Report on the Internet Use of China's Minors, the Internet penetration rate of minors has reached saturation, reaching 99.9% in the past six months, significantly higher than the national Internet penetration rate of 73%. Among them, "watching short videos" has surpassed "playing games" and "listening to music", ranking first in the category of internet usage by minors. The proportion of minors using various short video apps is as high as 65.3%.

How should parents protect their children when faced with the precise feeding of short video algorithms? The reporter conducted an interview recently.

Internet buzzwords come out loud

Short videos invade children's discourse system

"Lao Liu is here!" Recently, during a performance at a certain elementary school, several second grade girls shouted from the audience. The reporter learned that "Lao Liu" is one of the popular internet slangs recently, referring to "free agents who wander outside the team in the game" or "players who play poorly".

"The current language communication system for elementary school students is filled with obvious short video imprints," the mother of 7-year-old girl Coco, who is watching the program offline, told reporters. "If you take your children with you at a friend's party, the only way to calm them down is to give them a mobile phone. If you criticize them for looking at their mobile phones, or take them away forcefully, children tend to cry and make a scene. Nowadays, when children communicate with each other, Internet terms such as' young people don't speak martial arts', 'old iron', 'smart' and 'tied Q' are all open mouthed. It is increasingly difficult for children to speak clean and plain language."

The reporter found in the interview that there are many minors who are addicted to watching short videos, causing many parents a headache. Li Zhen's daughter, who has just entered first grade, often watches funny videos and learns to speak from the bloggers in the videos. "Nowadays, children's attention is becoming increasingly difficult to concentrate. They often come up with a few hot words from short videos, or sing poetry content that has been altered online. Although I am worried and anxious, I really don't have that much time to spend with her. I only let her watch the tablet and feel ashamed."

Coco's mother admitted that even if she could control her child from watching tablets, it would be of no use. "Because there are always people in a class who watch these short videos, and those 'simple and crude' online language spreads like a virus. But now even some parents may not be able to resist the precise feeding of platform algorithms. As children, what kind of discrimination ability can they have? I hope that when children see the sunset, they can think of 'the sunset and the lone duck fly together, the autumn water grows together in the same color', rather than 'this scenery 666!'"

Algorithm "coding" recommendation

Seamless connection between children watching short videos and playing games

Parent Chen Jie told reporters that due to her busy work schedule, she often lets her 6-year-old son Xiao Wei watch with a tablet at home. "At first, I thought he was just watching cartoons on video websites and didn't think much about it, but gradually I often heard the voices of some toy and game video bloggers. The content was mediocre and plain, networked and adult oriented, and the pronunciation was not standard. There were even some sounds that were pronounced as' big tongues'." Chen Jie was a bit puzzled, how did the child get in touch with these video anchors? "?

After comparing the "youth mode" of the video platform, Chen Jie found that although Xiaowei mainly watched anime content in the non youth mode, he could not only see anime content similar to the TV children's channel, but also various short videos full of anime and anime elements. For example, around a keyword "Ultraman", there can be many related short videos, and with the calculation of big data, once users are found to be interested in certain content, the platform will add some additional content on this basis, which seems to be getting further and further away from the initial direction of children simply watching cartoons.

"Gradually, children also see various games recommended by anchors in short videos, which gives them a new 'motivation' to become addicted to tablets. Watching videos, learning about games, playing games, and combining them with anchor's explanation videos... In this cycle, children naturally become addicted." Chen Jie said that children are becoming increasingly addicted now, having gone from simply watching short videos to playing online games, entering a deeper 'pit'.

Recently, Chen Jie was even more surprised to find that her son was already very proficient in sending bullet comments in short video programs. "Sometimes I hear my son talking and think he's calling me, but he gets angry at me - it turns out he's using speech recognition to convert it into text to send bullet comments, and as soon as I speak, it affects the system's speech recognition."

Watch violent and terrifying content

Teenagers exhibit extreme behavior

The "networking" of language is only one of the relatively simple impacts of short videos on children. The negative impact of some inappropriate, violent, terrifying, and even vulgar short video content on children should not be underestimated.

The parents of 15-year-old boy Xiaofan have been scared quite a bit recently. Because half a month ago, they suddenly received a phone call from Xiaofan's homeroom teacher, saying that Xiaofan had voluntarily told the teacher after holding a psychological lecture at school that he had engaged in self harm behavior. Upon learning of this situation, the parents quickly talked to Xiaofan and discovered that the 15-year-old child had multiple newly healed scratches and scars on his wrist. "Seeing my child engage in such self harm behavior, I was devastated and immediately sought help from a professional psychological counselor," said Xiaofan's mother.

Sun Hongsong, a national second level psychological counselor and the chairman of Guangzhou Huangpu District Spiritual Home, learned while helping Xiaofan with counseling that Xiaofan watched short videos on his phone and met some netizens with common interests in the comments section. However, during his chat and interaction, he was recommended by netizens to write a novel about horror games. In the fan group of this novel, Xiaofan initially shared his daily feelings at school. Gradually, in order to attract popularity, fans in the group shared photos such as "wrist swiping" and "going up to the rooftop". In the eyes of Xiaofan and his group members, these behaviors can increase "points" in exchange for "points". The props in the game. Sun Hongsong introduced that Xiaofan and his classmates had already made multiple appointments to "go up to the rooftop" and once sat on the edge of the rooftop, with both legs hanging down. "If they accidentally stumbled at that time, the consequences would be unimaginable."

"The terrifying content on the phone is so close to the child, it's terrifying to think about it!" Xiaofan's mother said, "Xiaofan is very intelligent, with two subjects that can rank among the top in the school. But his father and I are usually busy with work because we think the child's grades are good, so we didn't pay much attention to his hobbies and ignored the aspect of spiritual care."

Psychologists: Minors

Network usage security should be a concern for multiple parties

"Nowadays, addiction to short videos is a common social phenomenon because short videos themselves are short and concise, able to capture the interests and hobbies of different people in creation, and make targeted recommendations based on algorithms. They are not only attractive to minors, but also to adults." Sun Hongsong said that due to teenagers' relatively one-sided cognition and lack a complete worldview, they are easily misled by some violent and vulgar elements, which may lead to varying degrees of imitation behavior.

Sun Hongsong reminds that the issue of internet security for minors should receive attention from families, schools, and other parties. "The main reason why minors are addicted to short videos is that certain needs in real life are not met, such as not feeling support or warmth in family and peer relationships, and watching short videos to some extent fills this gap." He said that parents should pay more attention to their children's daily internet usage, rather than letting teenagers face or temporarily isolate themselves from their families, which is more conducive to solving the problem of teenagers' addiction to short videos on the internet; At the same time, short videos have the characteristic of timely feedback, and learning is a relatively long process, which can easily lead to teenagers being more willing to focus on short videos over time. "But the most crucial thing is still parents. They should lead by example, read more, watch less on their phones, and avoid watching vulgar short videos, guiding minors to choose suitable content."

Parents:

Hope to enrich content by age and refine techniques to prevent addiction

In fact, many video platforms currently have a "youth mode". The reporter found on a certain platform that its "youth mode" can select educational and knowledge content to present on the homepage, and cannot activate the live broadcast function. The daily usage time does not exceed 40 minutes, and it cannot be used from 22:00 to 6:00 the next day; The "youth mode" of another short video platform also has similar time and live streaming restrictions, and does not have recharge or tipping functions. However, the reporter found that some minors do not first turn on this mode when browsing online short videos, and busy parents do not strictly manage this. Some parents simply use tablets as "nannies" to help themselves "pass" their children's time at home.

It is understood that some parents have tried to forcibly activate the "teenage mode" in order to make their children "quit" short videos. More than 80% of the surveyed parents said they have used this mode, but nearly half of the parents are not satisfied with it. "The main issue is the lack of content and boredom, which cannot meet children's needs."

It is reported that on May 11th this year, the China Performance Industry Association released the "White Paper on the Network Protection of Minors in the Live and Short Video Industry", which showed that 55% of the surveyed minors had successfully cracked the "youth mode", mainly by registering adult identity information for their own accounts and entering parental passwords.

The content on short video platforms is uneven, with some content pursuing gimmicks and lacking depth, which poses a huge challenge to minors without discernment ability. The algorithm recommendation mechanism also makes it easy for minors to become addicted to it. "Is there a better way to avoid these problems with the development of digital technology now?" Many interviewed parents expressed that a simple "youth mode" cannot solve the problem, and should enrich age specific content to provide more high-quality content for teenagers and children. At the same time, strict and detailed content grading and management should be done, and biometric models such as fingerprints and facial recognition can be used to more accurately "identify" whether viewers are minors, making technology and management a "protective shield" for minors to access the internet healthily.

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