The second one this year! This mobile phone brand announces the termination of chip self-developed Meizu Group | Chip | Brand
On the afternoon of August 8th, in response to rumors of layoffs and disbandment of Geely's Xingji Meizu Chip Research Institute, Xingji Meizu Group responded to First Financial that facing the uncertainty of the global economic environment, Xingji Meizu Group has decided to terminate its self-developed chip business and focus more on product innovation and software user experience.
"Due to relevant business adjustments, some personnel adjustments and optimizations have been involved. The company is actively coordinating, communicating solutions, and properly resolving issues in accordance with the law and regulations. For the affected fresh graduates, the company is also maximizing diversion through internal recommendations and other methods." Xingji Meizu Group told reporters.
This is the second mobile phone related company this year to terminate its self-developed chip business, but Xingji Meizu Group has been established in the chip development team for a shorter period of time - less than half a year.
According to public information, in July 2022, Star Times, a subsidiary of Geely Holding Chairman Li Shufu, acquired 79.09% equity of Meizu Technology. In March 2023, Xingji Era and Meizu Technology merged to establish Xingji Meizu Group, with Geely Group's Shen Ziyu serving as the chairman and CEO. According to the company's official website, Xingji Meizu Group will focus on three main lines of business: "mobile phones+XR+forward-looking technology", including smartphones, XR technology, self-developed operating systems, chip research and development, and other fields.
Shen Ziyu stated at the establishment press conference of Xingji Meizu Group that Xingji Meizu Group will integrate global technological crystallization and talent resources, focus on the full chain innovation of consumer electronics, bridge the boundaries between smartphones, XRs, operating systems, chips, cars and other intelligent devices, achieve deep integration and super collaboration between the consumer electronics industry and the automotive industry, and strive to become a unique technology enterprise in the future.
Previously, it was reported that the chip research institute of Xingji Meizu mainly consists of three important departments: Soc Development Department, Media Development Department, and XPU Development Department. It may develop automotive system level chips, mobile phone functional chips, and XR chips, etc. However, due to its relatively short establishment time, only XR chips have made progress so far.
As of the time of publication, Xingji Meizu Group has not made any further response regarding the further situation of the chip business mentioned above.